When Businessmen Started Running Apple...
Until the iToy revolution, engineers ran Apple and it showed in their products (both HW and SW). It was up until about 10 years ago that the "it just works" phrase was actually "still" true.
Paradoxically, it was the vision of the Apple engineers that resulted in revolutionary new products that caused explosive growth in the company. This quickly attracted the biggest opportunists in business to attach themselves to Apple. Hence, there has been a shift towards decisions (related to design and product line differntiation) based SOLELY on ...growth and profit...as opposed to maximum functionality in products that "just work", and maintaining said products for at least 10 years.
The achilles heel of cut-throat business practices is the erosion both of customer faith and reputation. Businessmen have no vision...beyond next quarters stock performance. In today's world just about every company will fail from being ridden into the ground with bad decisions made by those who have no ong term interest in the company. The company is seen as a "horse", to be ridden into the ground while milking maximum profit in the shortest time. Unfortunately, our whole financial system rewards these "parasite" who almost always come away with huge profits for destroying the companies they infest.
Apple is unfortunately, not immune to this troubling trend.
Until the iToy revolution, engineers ran Apple and it showed in their products (both HW and SW). It was up until about 10 years ago that the "it just works" phrase was actually "still" true.
Paradoxically, it was the vision of the Apple engineers that resulted in revolutionary new products that caused explosive growth in the company. This quickly attracted the biggest opportunists in business to attach themselves to Apple. Hence, there has been a shift towards decisions (related to design and product line differntiation) based SOLELY on ...growth and profit...as opposed to maximum functionality in products that "just work", and maintaining said products for at least 10 years.
The achilles heel of cut-throat business practices is the erosion both of customer faith and reputation. Businessmen have no vision...beyond next quarters stock performance. In today's world just about every company will fail from being ridden into the ground with bad decisions made by those who have no ong term interest in the company. The company is seen as a "horse", to be ridden into the ground while milking maximum profit in the shortest time. Unfortunately, our whole financial system rewards these "parasite" who almost always come away with huge profits for destroying the companies they infest.
Apple is unfortunately, not immune to this troubling trend.
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