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What's the point in selling 10 million of anything if you don't make a profit on it? I don't believe Apple will make a profit at $199, not unless it is a loss leader for the higher capacity versions - I just don't see it. Besides, at $199 for a non-retina 8GB tablet, there's nothing differentiating you from everyone else.


you have to look at the entire range. If the low end is 199/249 range, the high end model will be in the 500 to 600 range. And the manufacturing cost between the high end and low end is very close (may be 30-50 difference). So the profit margin on the higher end unit will be pretty good...
 
you have to look at the entire range. If the low end is 199/249 range, the high end model will be in the 500 to 600 range. And the manufacturing cost between the high end and low end is very close (may be 30-50 difference). So the profit margin on the higher end unit will be pretty good...

Yep. The entry price is to get people in the door.

I'm sure that lots of people will go into Apple Stores to get a $249 or $299 iPad Mini and walk out having spent a lot more on a 32GB model, maybe with LTE built in, plus a couple extra chargers and a case.
 
Yep. The entry price is to get people in the door.

I'm sure that lots of people will go into Apple Stores to get a $249 or $299 iPad Mini and walk out having spent a lot more on a 32GB model, maybe with LTE built in, plus a couple extra chargers and a case.

I agree with you on that. 249 will get more people interested in a 7 inch ipad.

Personally, I will just wait for a window 8 - 7 inch tablet since I bet the price point will be closer to 200.
 
I agree with you on that. 249 will get more people interested in a 7 inch ipad.

Personally, I will just wait for a window 8 - 7 inch tablet since I bet the price point will be closer to 200.

I doubt that. The Android tablets are hitting that price point with very little or no margin, and they don't have to pay a license for the OS.
 
I'd say $249 - $299 for the lowest end iPad mini (Wifi, 8GB).

I was kind quite baffled to see that the starting price for the new iPod Touches was $299, but then I saw that the lowest storage for one was 32GB.

So, yeah. $249 - $299. That way, they could give the Nexus 7 a nudge. But then again, they may be releasing a 32GB Nexus 7 for the same price.
 
I'd say $249 - $299 for the lowest end iPad mini (Wifi, 8GB).

I was kind quite baffled to see that the starting price for the new iPod Touches was $299, but then I saw that the lowest storage for one was 32GB.

So, yeah. $249 - $299. That way, they could give the Nexus 7 a nudge. But then again, they may be releasing a 32GB Nexus 7 for the same price.

Nexus 7 32gb will be realsed for 250$
 
Well they won't price the mini to cut into the iPod Touch cost. It will have to be higher than the price of the current Touch.

I don't think the two are meant to compete with each other. The iPad mini will be an e-reading device with other features similar to the touch, the iPod touch is a music device with other features similar to the iPad. Since they have the same OS of course.

I am not going for a jog with an iPad on my arm, and I don't like reading novels on a iPod touch screen.
 
I don't think the two are meant to compete with each other. The iPad mini will be an e-reading device with other features similar to the touch, the iPod touch is a music device with other features similar to the iPad. Since they have the same OS of course.

I am not going for a jog with an iPad on my arm, and I don't like reading novels on a iPod touch screen.

I know, but one may cut into another's sales and that's not a good thing. I want to iPad to be priced at $300 too, but maybe $350 to $400 to replace the iPad 2. You can either get the iPad 3 for $499 or a smaller version for $100 less.
 
I know, but one may cut into another's sales and that's not a good thing.

Why not? If they keep the profit margins about the same then it doesn't matter which one they sell.

Apple doesn't care if you buy an iPod touch for $299 and they make $50, or if you buy an iPad Mini for $299 and they make $50.
 
I'm sure someone has already mentioned this but here are my reasons why you're wrong -

The iPad 2 is a placeholder - will no longer be sold when the mini is released. Also, why is it so hard to believe the iPod touch will be more expensive? The iPhone is more expensive than the iPad (unsubsidized).

Look at the pricing structure this way:

iPhone
16GB - $649
32GB - $749
64GB - $849

iPad (3rd Gen)
16GB - $499/$629
32GB - $599/$729
64GB - $699/$829

Even with the LTE, the iPad at each storage level is CHEAPER than the iPhone. So lets look at the iPod touch and rumored iPad mini:

iPod touch (5th gen)
32GB - $299
64GB - $399

iPod touch (4th gen)
16GB - $199
32GB - $249

*iPad mini*
16GB - $249/$379
32GB - $349/$479
64GB - $449/$579

You have a 16GB touch that is $50 cheaper than the mini or you have a touch that is $50 more with twice the storage (compare the 32GB touch 5 and mini and the mini comes out $50 more expensive). This also keeps the mini right between the cheapest touch (16GB 4th gen) and the cheapest iPad 3 (minus LTE).

The screen is the one dealbreaker for me. I think with this pricing (I remain hugely skeptical they'll release an 8GB model - though they may go 8/16/32) will sell a BOAT LOAD of these things. If the screen is decent enough, I'll be picking one up to complement my iPad 3.

EDIT: You could even see something like this for the iPad mini and they'll still sell a ton:

16GB - $299/$429
32GB - $399/$529
64GB - $499/$629

*this may be more plausible if they go 16/32/64. The $249 starting price structure if they go 8/16/32
 
Why not? If they keep the profit margins about the same then it doesn't matter which one they sell.

Apple doesn't care if you buy an iPod touch for $299 and they make $50, or if you buy an iPad Mini for $299 and they make $50.

True, just took a look at the Apple store and none of the products cut into another except for the MBP and iMac. Just saying.
 
I did not believe a $250 price either until I received some information a few days ago. I'll just requote what I said here https://forums.macrumors.com/threads/1469843/

Quote:

I have it on VERY good authority that the baseline model will be $250. This is coming from someone who is in a very unique position to know (no, it's not just an Apple retail employee or anything weak like that. Someone in authority.).

Before I heard it from this person, I believed the baseline would be $300 or $350.

Edit: just thought I would add that this person got the event date correct as well, far in advance. This person also did not necessarily intend for me to know the information, but I've been able to receive this information in a reliable way. And no, I'm not trying to prank anyone here, because I really couldn't care less about lying on an Internet forum :)
 
I know, but one may cut into another's sales and that's not a good thing. I want to iPad to be priced at $300 too, but maybe $350 to $400 to replace the iPad 2. You can either get the iPad 3 for $499 or a smaller version for $100 less.

You might want to take a visit to this website http://store.apple.com/us

13" MacBook Air - $1199
13" MacBook Pro - $1199
21.5" iMac - $1199

160GB iPod Classic is cheaper than the 32GB iPod touch $299

A 64GB iPod touch $399 cost the same as a 16GB iPad 2 $399

On contract the iPhone 5 32GB is the same price as the 32GB iPod touch $299

The 27" iMac $1699 cost less than the 15" MacBook Pro $1799

All different products for different folks, and price wise they all overlap but that doesn't mean they cut into each other's sales.


True, but those are kinds of the same class of product, not like the iPad and iPod. Not trying to start a fire here.

You mean a touch screen based product running iOS and using the same custom processors.
 
You might want to take a visit to this website http://store.apple.com/us

13" MacBook Air - $1199
13" MacBook Pro - $1199
21.5" iMac - $1199

160GB iPod Classic is cheaper than the 32GB iPod touch $299

A 64GB iPod touch $399 cost the same as a 16GB iPad 2 $399

On contract the iPhone 5 32GB is the same price as the 32GB iPod touch $299

The 27" iMac $1699 cost less than the 15" MacBook Pro $1799

All different products for different folks, and price wise they all overlap, but that doesn't mean they cut into each other's sales.




You mean a touch screen based product running iOS?

Yes, I'm strictly speaking about iOS touch screen products. Not going to compare the iMac and MBP since one is desktop and other is notebook. If you want portable, you have no reason to get an iMac. However, with the iPod Touch and iPad, they are both portable and can run the same apps (so to speak).

Not everyone can get the on contract price so it's best to use the early upgrade price and off contract.
 
Here in New Zealand I'd expect to pay $349 or $399 for a 16GB iPad Mini. That would be reasonable.

Just wondering why you would pay $399 for a iPad Mini, when you could get same device but bigger screen (iPad 2) for the same price? iPad Mini is just a shrunk iPad 2, probably (unfortunately in many cases) with the lightning connector. I'm not sure why many are implying they would pay the same amount as the iPad 2 for the iPad mini.
 
How much larger ipad min looks compare to Nexus 7, I find that 4:3 tablet always look much bigger than 16:9 at the same size?
 
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