WalMart was not always the retail giant they are today. At some point it was just another small business. Why then did WalMart become the countries largest retailer, while Five and Dimes didn't? One word; distribution.
Sam Walton's great idea wasn't a supercenter, a one-stop shop, or even a great location. He invented the world's most efficient and advanced distribution system. It's so good at effectively moving goods that the US Military implemented the exact same system some years back.
Lets say you have a great product, call it Wonder Hose. This thing is awesome, but you can't find anywhere to sell it. It costs you $5 to make each one. You call WalMart, and here's the deal you get.
WM: Sounds good. You give us 50,000 of them. We'll handle shipping, and promise that 4,300 stores will carry it. We can offer 15.7 million shoppers a day. The catch is, we won't pay you for 60 days and no interest, but we'll give you $10 a piece for them. Everyone that doesn't sell, you eat the cost. If they sell out, we'll buy another million of them.
Thus, if it's a good product and sells well you just made $5 million in a few months. You didn't pay for retail space, sales wages, or shipping. Plus, you only gambled $250,000 of your money. That's less than an infomercial, or opening your own store.
That's why WalMart is such a retail force. They've got it figured out. Also every dollar invested in WalMart in 1970 would have turned into $7,000,000 today!
Sam Walton's great idea wasn't a supercenter, a one-stop shop, or even a great location. He invented the world's most efficient and advanced distribution system. It's so good at effectively moving goods that the US Military implemented the exact same system some years back.
Lets say you have a great product, call it Wonder Hose. This thing is awesome, but you can't find anywhere to sell it. It costs you $5 to make each one. You call WalMart, and here's the deal you get.
WM: Sounds good. You give us 50,000 of them. We'll handle shipping, and promise that 4,300 stores will carry it. We can offer 15.7 million shoppers a day. The catch is, we won't pay you for 60 days and no interest, but we'll give you $10 a piece for them. Everyone that doesn't sell, you eat the cost. If they sell out, we'll buy another million of them.
Thus, if it's a good product and sells well you just made $5 million in a few months. You didn't pay for retail space, sales wages, or shipping. Plus, you only gambled $250,000 of your money. That's less than an infomercial, or opening your own store.
That's why WalMart is such a retail force. They've got it figured out. Also every dollar invested in WalMart in 1970 would have turned into $7,000,000 today!