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Nokia Launches Lumia 925 Advertisement Bashing iPhone Camera
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To be truly scientific, you'd have to do what my son did with my phone: turn on the lightsaber app and start flinging the phone around like a weapon until it flies out of his hand, smashes into the wall and falls to the hardwood floor.
And you have to do that twice.
Amazingly, both times my iPhone came away with hardly a scratch. I know that's not typical, but I'm still amazed when I remember how it sailed across the room at high speed into the wall and right to the floor. Thought it was trashed both times.
I have since removed the lightsaber app, FWIW.
rule #1 learned in business school: never bash your competitors to promote your own product
Nokia doesn't know how to sell its products other than comparing it to the iphone 5, what a bunch of amateurs
WOW.... look up Hypocrite in the dictionary
I very much doubt that Apple are amateurs given their extremely long running I'm and PC, I'm a Mac commercials!
What Business school are you going to??? The real world is going to be a real shock for you!
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Spot on! One of the longest running campaigns I can remember bashing PCs...
Exactly. For whatever reason, it seems to be a little more acceptable when it's the underdog doing the bashing, which is why we've never seen Apple go after iPod, iPhone or iPad competitors. It's only with the Mac where they can play underdog and even then, they can only barely get away with that. I still think they overplayed that a little toward the end.
It's why I never understood Microsoft responding to those "I'm a Mac/PC" ads. Their best response would have been to ignore them and try to cast Apple as the little yappy dog nipping at their ankles.
"Hi, I'm a Mac"
"Hi, I'm the ubiquitous beige box that is found around the globe that people have been annoyed with over the last decade."
Apple was able to "bash" Microsoft because there wasn't any question as to Microsoft being the one to beat (they're everywhere). They also had decades of cliche and common complaints to work with, and they made adds that were funny and tongue in cheek. The entire ad was an explicit reference to the difference between Mac and PC. Nokia is trying to do the same thing with the camera element of their newest phones, which is fine. The ads may or may not be as successful since they don't have the history as the previous scenario. Fewer people are saying "My iPhones' camera is terrible!." Some are, and this will appeal to them. Nokia have good cameras and pretty nice phones, they just need an OS to showcase the hardware. Microsoft needs to do it's part.
"Hi, I'm the ubiquitous beige box that is found around the globe that people have been annoyed with over the last decade."
Apple was able to "bash" Microsoft because there wasn't any question as to Microsoft being the one to beat (they're everywhere). They also had decades of cliche and common complaints to work with, and they made adds that were funny and tongue in cheek. The entire ad was an explicit reference to the difference between Mac and PC. Nokia is trying to do the same thing with the camera element of their newest phones, which is fine. The ads may or may not be as successful since they don't have the history as the previous scenario. Fewer people are saying "My iPhones' camera is terrible!." Some are, and this will appeal to them. Nokia have good cameras and pretty nice phones, they just need an OS to showcase the hardware. Microsoft needs to do it's part.
After working at Apple, Microsoft & Verizon, I must admit in all those years I have never heard a customer tell me that a television commercial influenced their smartphone purchase.
Mostly agree.
I've seen "photos" from the late 19th century of distant family members, and many more of family members from the 20th century, some prints, many Kodachrome slides. By today's standards, even smartphones take technically superior photos.
Viewers, especially family members in the present, are much less concerned about the image quality over the emotion that the images evoke. Take the time to compose and capture the moment; that's always a safe bet.
In a decade and a half, digital cameras have gone from 640 x 480 images to gigapixels, and have been useful tools for photographers from day one. Master whatever photography tools you have, and whenever possible, carry the best tools you have available, whether that be smartphone, compact camera, mirrorless interchangeable lens camera, or dslr.
Whatever tool you choose, and all are interesting to me, keep in mind that camera stability is especially important for small sensor cameras, so get or make an accessory to accomplish this; small tripods are commonly available and can be very inexpensive.
It is not a true 41MP camera.
"Images captured in the 808's PureView modes are created by oversampling from the sensor's full resolution. At the 808's 'native' focal length of 28mm equivalent, the oversampling ratio is 14:1 for 3MP images, compared to 8:1 for 5MP and 5:1 for 8MP."
http://connect.dpreview.com/post/4388245494/nokia-808-pureview-review
To be truly scientific, you'd have to do what my son did with my phone: turn on the lightsaber app and start flinging the phone around like a weapon until it flies out of his hand, smashes into the wall and falls to the hardwood floor.
And you have to do that twice.
Amazingly, both times my iPhone came away with hardly a scratch. I know that's not typical, but I'm still amazed when I remember how it sailed across the room at high speed into the wall and right to the floor. Thought it was trashed both times.
I have since removed the lightsaber app, FWIW.
Haha! That is great! I have a HTC EVO 4G and I threw it to the couch, but missed, hit the wall... shattered the screen. :-( .... The iPhone 5 has really outstanding build quality! Love the light-saber story!
Indeed, if you had one to hand, but as is increasingly the case, more and more people won't bother taking a compact to capture those "spur of the moment" shots, and the vast, and I mean VAST amount of people won't carry, don't own, or will ever own a DSLR
Like it of not, in 20, 40, 60 years when they see grand dad by the fountain on holiday snapped with the phone as that's all that most normal people will be carrying now and in increasing numbers in the future, your grand daughter is going to be thrilled with the photo and not worry about how many apps the phone had, or did is have siri or did facetime
False! Sony Ericsson was known for having the best cameras for years. Nokia has now jumped back into first place.
Meh, the iPhone camera is more than adequate for a camera on a phone. And the rest of the phone is better than anything Nokia has made in the last 10 years. You're only going to do so much with the tiny ass lens they need to squeeze in phones in order to make them thin enough to fit in your pocket.
If you really care about image quality, you're not using your phone anyways, you're using an SLR with real glass.
If you really care about image quality, you're not using your phone anyways, you're using an SLR with real glass.
I have to agree slightly with this commercial since my 5 takes awful low light pictures. That's really my only gripe with the camera.
I'm not sure why you want to see them fail. Nokia was never a bad brand. Their phones were always durable, including early smartphones.
I'm a little skeptical when I see all of the Zeiss branded lenses. Zeiss has licensed their name and designs out for a number of years. If it's an important point for you, I wouldn't buy just based on brand.
you have to give this to nokia, they do have the best camera in their phones. their carl zeiss lens are totally awesome, i'd love to see a comparison between moto X's and lumia 925's cameras. lumia 925 because no smartphone can compare with the lumia 1020's 41MP camera.
Well said, I agree with you
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Very true I agree with you, however the iPhone is capable of capturing the moment very well. Maybe not quite as well as the Lumia but at least you get the photo to show your granddaughter and you can enjoy your phone at the same time.
I never claimed Apple never bashed a company before. I simply stated, they aren't doing it with the iPhone commercials.
They NEVER disappoint, and whatever, you will get the 5S anyway.
Do you think they will make the 5S and increase the MP of the camera and nothing else?
So quit bitching
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i dont want a 41 MP camera or something like that, and btw nokia, when will you understand that attacking apple will not improve your sales.
apple should make an ad bashing nokia and microsoft for not having enough apps in the store.
apple should make an ad bashing nokia and microsoft for not having enough apps in the store.
Clearly you've never touched or even seen a premium Nokia device. Nokia phones are higher quality than an iPhone in every department. Stop being so childish and think that the iPhone is the greatest invention. It's not.
Nobody in their right mind will carry around an SLR every single day. The best camera is the one that you have with you at all times. SLR is not one of them, your phone is. When you go to a party at night, do you always carry around an SLR with you? iPhone's camera is not adequate enough, not anymore. Times are changing, OIS is now a required feature. iPhone still carries a useless single LED flash. Yes, iPhone was a good phone once.. That time has passed and Apple hasn't innovated anything regarding the iPhone since iPhone 4.
Low light photography in smartphones and cameras in general will be the main specs in the future to come.
Exactly. At the end of the day, no company has been able to bend the laws of physics.
Which is to say, Apple is building an optimal smartphone, which includes a pretty decent camera. Nokia (no matter which way you pronounce it) is building a semi-optimal camera, which includes a pretty decent smartphone. If your priority for your smartphone is the camera, then Nokia's approach is definitely better than Apple's (although there's a whole world of approaches less compromised than Nokia's to give a truly spectacular point-and-shoot camera with a smartphone on the back ... but I don't think anyone's staking out that ground). If your priority for your smartphone is phone usage and app usage, then all the form factor and OS sacrifices you need to make in the name of Nokia's better camera are not going to be worth it.