True, and so far the "experience" is just a custom skin and LED gimmicks. In the end it's still Android, commodity OS.What year am I in? As usual, everyone is prattling off about specs. Why do we still do this? This phone or any other for that matter has to compete on experience. Doesn't matter if it has 12,000 hour battery if the UI and app experience isn't on par with Apple's. Phone's display is meaningless if it doesn't have a better Notes app or other core productivity software.
Heck, if the founder himself uses an iPhone, that tells you something.