Lets take that further in context. The upstart Apple, that was not in the mobile market Introduces a phone, a single design phone, that takes a significant chunk of the market and is the one to beat in the matter of three years. As the world market leader Nokia fails, as they got smacked by a mobile upstart. That to me is a little more an embarrassment.
Not till there is an iPhone version for the poor. The iPhone is considered a premium handset. Well off people are going to have to buy by the crate to beat nokia in outright sales.