Bob's missing one big point: us
I bought my new iMac on monday because it offers substance and style available nowhere else. I also own and use a Cube at work (same deal). I also own a 1-month old iBook (same deal). I cannot find anything made by another computer maker that comes close to the standard Apple sets, and until I do, will remain a Mac hardware loyalist. I have not found another operating system that comes close to the standards OS 9.2 and OS X set, and ditto the above statement. I have not a found a software program available only on the Windows side that would entice me to shift my allegiance, and though I use Mr, Gates products (His OS X office suite is pretty damn impressive), If they went Windows-only I could easily spin off to better designed options (Mariner, Nisus, etc.) but for the cross-compatibility issue the Gates hegemony forces upon all of us who interact at a business level. Steve may be a megalomaniac, and your assesment of him is probably mostly on the mark, but I firmly believe he wants to both set the standard AND empower those who feel as he does about the marriage of quality, function and style. He makes Apple build stuff that he would want to use. Fortunately, 6 million of us (who also happen to feel as Steve does about computing devices and product integration and quality and great design) have a company that builds stuff the way we'd build it if we could. Bill Gates couldn't care less about this stuff (nor should he have to), or US, and that's the point