I was just watching the Guided Tours on apple.com and something jumped out at me immediately: scrolling with the Digital Crown in the messages app (and elsewhere, I imagine) is backwards. The user in the video is rotating the Digital Crown clockwise (up) to scroll down. For the attention to detail and expertise Apple brings to new products, this kind of crap annoys me. It makes sense when touching the screen. Hell, I can even let it go when Apple brought the same mindset to trackpads (although I immediately changed that setting). But rotating a physical object in the opposite direction of scrolling makes no sense. Let's hope for a "switch to flip" in the Watch's settings menu.