Not arguing for the behavior of a PC mouse. Arguing for an established input device norm. Not that I don't appreciate progress, but how is inverting the behavior of a scroll wheel progress? It's just different to be different. Touch and scroll are totally different methods by which to interact with a UI.
BUT the watch fob is not yet an established input device. I would argue that whoever did the original direction choice for a 'mouse scroll wheel' made a big mistake. I thought it was a bad design the first time I used it, but I got used to it because I had no choice.
It looks like on some screens we have a choice of touching the screen of the fob. It would be very confusing if pushing up on the screen versus pushing up on the fob moved in different directions. THAT would have had the reviewers screaming and not just a few on this first thread that seemed to have noticed it.