Samsung just takes risks to make sales. Curved displays, OLED... before the tech is truly ready. Think about the Smart Watches... Samsung has had them out years before Apple, but they were pure junk. Apple did not follow Samsung; they simply created and released a watch when they were happy with the final product. It's a slight difference. Apple has not adopted OLED yet because the tech was not as good as LCDs. Yes, it has its strengths, but it also has its weaknesses, and LCDs have reined supreme in Apple's eyes to date. Clearly, that's changing.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
OLED Supplier Sees Fourfold Leap in Orders as Apple Gears Up for 2017 iPhone
- Thread starter MacRumors
- Start date
- Sort by reaction score
Samsung just takes risks to make sales. Curved displays, OLED... before the tech is truly ready. Think about the Smart Watches... Samsung has had them out years before Apple, but they were pure junk. Apple did not follow Samsung; they simply created and released a watch when they were happy with the final product. It's a slight difference. Apple has not adopted OLED yet because the tech was not as good as LCDs. Yes, it has its strengths, but it also has its weaknesses, and LCDs have reined supreme in Apple's eyes to date. Clearly, that's changing.
I think a cheese cutter would be a little too thick to split hairs, although I am not an expert in that area - however, there's plenty of expert hair-splitters on the forums - anyone?
Unrealistic?
patents circa 2004, 2009..
http://appleinsider.com/articles/09/01/08/apple_files_patent_for_camera_hidden_behind_display
The tech is much closer along than you realize. Since there won't be a backlight in the way of an OLED screen and Apple already implementing variable refresh rate in iPad Pro, I could very much foresee this tech working.
Thank you, too many people don't understand how Apple operates even on MacRumors
Thank you, too many people don't understand how Apple operates even on MacRumors
Dont say that, there are many technology/stock/business/etc analysts here in MacRumors.
iPhone 7
Other than the internet hype, the silence amongst potential mainstream buyers is deafening.
It's a good thing Apple has an army of devotees that open their wallets on demand.
Other than the internet hype, the silence amongst potential mainstream buyers is deafening.
It's a good thing Apple has an army of devotees that open their wallets on demand.
Here is are some good pages that compares the different technologies. It focuses on television screens, but a lot (most?) points discussed make sense when transitioning to phone screen.
As mentioned by someone above, some things are subjective, but there are plenty of objective points throughout the articles.
http://4k.com/oled-4k-tvs-vs-lcd-4k-tvs-the-comparison-across-8-key-points-12320-2/
http://www.cnet.com/news/led-lcd-vs-oled/
iPhone 7
Other than the internet hype, the silence amongst potential mainstream buyers is deafening.
It's a good thing Apple has an army of devotees that open their wallets on demand.
Rumors said that these army of devotees going to buy 72-78 millions on iPhone 7 launch?
http://www.patentlyapple.com/patent...ised-orders-to-78-million-iphones-for-q4.html
I didn't make my own assessment, I linked to DisplayMates. I think you didn't click through to it... You also need to understand the tables, you can't just pick off numbers without thinking about what they imply.
The LCD performance, on the metrics you lay out:
- Color accuracy: 1.3 JNCD (better than 1.5 of OLED)
- Contrast in ambient light: 301 (better than 186 of OLED)
- Normalized power: 1.26W (better than 1.45 of OLED)
- Brightness 30° off axis: -45-55% (worse than -28% of OLED)
You didn't look at the power numbers, but when scaled linearly: 6.3W * (11.1/45.1) * (511/414) = 1.26W. I think a linear scaling here is probably conservative-- I'd bet that the LCD backlight and power supply get more efficient at smaller sizes and reduced brightness and would actually come in below this 1.26W number.
The infinite contrast ratio is in a zero ambient light environment with the display at max brightness. While an interesting technical metric, it's not a useful one for an end user. First, most users keep their displays at less than full brightness in a dark room so there is less than the 0.5cd/m^2 bleed through. Second, if there is more than about 10cd/m^2 of ambient light, then the screen reflectance of the S7 becomes more than 0.5cd/m^2 and the Apple LCD contrast is superior from there on up. Accounting for the fact that the user will dim their screen in lower light (or their pupils will adjust to the brighter light leading to darkening of the blacks anyway), the cross over point is somewhere below 10cd/m^2 ambient light.
It's worth noting that below 10cd/m^2, the human eye doesn't detect color-- so if you can see color in the room you're in, the LCD has better contrast.
OLED does tend to outperform on viewing angle brightness, and this eats into the LCD brightness advantage off axis, but it's worse at color reproduction off axis (6.7 JNCD vs. 1.4 JNCD).
So, of the things that the article claims that OLED outperforms on, your reference confirms 1. That was my point-- the article states these things as facts when the evidence doesn't back it.
Last edited:
"It's not a peak or a one-time event," said Applied Materials Chief Executive Officer Gary Dickerson. "This is going to be sustainable growth. We all know who is the leader in terms of mobile products."
Holy crap, I hate to say this (I really do), but pretty sure he was talking about Samsung.
Samsung makes OLED screens (Apple does not) and needs equipment to produce those screens.
They are also the leader (largest consumer / utilizer) of it's own screens. They do produce the largest number of mobile screen products. (i.e., the leader)
Now, certainly Samsung is going to be making a butt-load of screens for Apple (always has / Always will), and Samsung's purchase of new OLED production equipment will go towards fulfilling orders for Apple as well as other customers. But again; sounds like he was talking about AM's customer (Samsung), not about Apple.
Holy crap, I hate to say this (I really do), but pretty sure he was talking about Samsung.
Samsung makes OLED screens (Apple does not) and needs equipment to produce those screens.
They are also the leader (largest consumer / utilizer) of it's own screens. They do produce the largest number of mobile screen products. (i.e., the leader)
Now, certainly Samsung is going to be making a butt-load of screens for Apple (always has / Always will), and Samsung's purchase of new OLED production equipment will go towards fulfilling orders for Apple as well as other customers. But again; sounds like he was talking about AM's customer (Samsung), not about Apple.
If everyone took the wait and see approach we'd still be riding horses. Somebody always has to be first with new tech and it's never perfect when it first arrives. Apple can't even update iOS without messing up.
Wow, never met an LCD supplier shill before. Do go on
Not shilling, I just keep hearing this same refrain, and there's not a lot of evidence to support it. If you look back a couple posts you'll see that when comparing the LCD to OLED, the difference is more generational than inherent in the technology.
Thinner, yes. But all of the other metrics I quoted from the article though don't seem to favor OLED today. My point is simply that those statements are not as cut and dried as the article makes them out to be. LCD outperforms OLED on most of the metrics I quoted.
Even where OLED does better, the data seems kind of out of place for a phone. The "infinite contrast" and better viewing angle brightness are more applicable to TVs where you have a large audience in blackened room. For a phone in a lit room with a single viewer, though?
I think MR fell into the "people keep saying it so it must be true" trap.
Are you an engineer who frequently repairs all manner of electronic devices, including iPhones?
I wouldn't use an iPhone as a cheese cutter, but otherwise, bravo, I like the way you're thinking!
About design feature? Why will Apple come back to the glass back design, and curve screen, if not trying to copy Samsung? I'm an Apple's fan, I prefer the aluminum body.
[QUOTE="mejsric, post: 22930283, member: 803409"nurture that these army of devotees going to buy 72-78 millions on iPhone 7 launch?
http://www.patentlyapple.com/patent...ised-orders-to-78-million-iphones-for-q4.html[/QUOTE]
An army of devotees, masterfully created nurtured and grown to massive proportions by the powerful and charismatic Steve Jobs. His influence lives on to sustain Apple.
http://www.patentlyapple.com/patent...ised-orders-to-78-million-iphones-for-q4.html[/QUOTE]
An army of devotees, masterfully created nurtured and grown to massive proportions by the powerful and charismatic Steve Jobs. His influence lives on to sustain Apple.
The number of Android fanboys who read Macrumors every day astounds me.
Well most carriers are doing away with the 2 year contract/subsidised cost. I think this year's iphone might be a hard sell.. maybe I'll buy next year's iphone if they include OLED on the 4.7 model.
Most of these metrics still hold true to today's panels.
To each his own I guess. I'm not here to argue. A citation was requested and I provided two. The cnet article is about a year old as well. Much changes in a year, I know, but when talking about color contrasts and true blacks I don't think that's really even arguable when comparing iPhones to competing products. Just about the only thing I've noticed a large improvement on with Apple is viewing angles. But that is all subjective.
All that said, I'm mainly an iPhone user, but I try to call things like I see them. I think the iPhone McDonald's panel is great but could be greater.
How has Samsung's AMOLED panels changed since the Samsung Galaxy Nexus? I had that phone (still have it actually), and I would say that my iphone's panels have been better (even all the way back to my iphone 5). The Galaxy Nexus Panel was way over-saturated, and developed a blue hue over time.
I think the main advance here would be to make the edges curve around, eliminated bezels, etc. But as far as the viewing experience itself, you are highly unlikely to notice any significant difference between the current iphones, and the next gen SAMOLEDs.
If anyone using the iPhone 6/ 6s really looking at their panel and thinking the viewing experience is junk compared to an S7?
I think the main advance here would be to make the edges curve around, eliminated bezels, etc. But as far as the viewing experience itself, you are highly unlikely to notice any significant difference between the current iphones, and the next gen SAMOLEDs.
If anyone using the iPhone 6/ 6s really looking at their panel and thinking the viewing experience is junk compared to an S7?