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One-Third of U.S. High School Students Now Own an iPhone

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Apr 12, 2001
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Piper Jaffray analyst Gene Munster today issued a report on his firm's latest semi-annual survey of U.S. teenagers, the 23rd such survey in the firm's history. The results of the extensive survey of 5,600 U.S. high school students show that 34% of surveyed students now own an iPhone, an all-time high in the survey and double the percentage seen just a year ago. Furthermore, 40% of surveyed students indicated that they intend to purchase an iPhone within the next six months.

Piper Jaffray ascribes the boom in iPhone use among students to new low-cost options from Apple. Apple and AT&T lowered the price of the iPhone 3GS to $49 back in January 2011, dropping it to free on-contract with the introduction of the iPhone 4S late last year. These low handset prices are attractive to high school students who may not have significant upfront cash to spend on the latest iPhone models.
In our most recent survey the percentage of teens that own an iPhone came in at 34%, up from 23% in the Fall and 17% last Spring. We believe the meaningful uptick in iPhone ownership among teens may be driven by the cheaper $49 iPhone 3GS (in some cases free). Interest in purchasing an iPhone in the next 6 months rose to 40% (another all-time high vs. our previous surveys). Purchase intent was at 38% in our last survey in the Fall.
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The 40% purchase intent rate for the next six months is the same among current iPhone owners and those who do not yet own an iPhone.

iphone_education_apps.jpg



On the tablet front, an identical 34% of students report owning some sort of tablet device, with 70% of those indicating that they have an iPad. 53% of those iPad owners also own an iPhone. Notably, the iPad's momentum may even be increasing, with 19% of students indicating that they plan to purchase a tablet within the next six months and 80% of them planning to purchase an iPad.
In our Spring 2012 survey, 34% of students owned a tablet computer (same percentage as iPhones), up from 29% in Fall 2011 and 22% last Spring. Of those tablet owners, 70% owned iPads, 19% owned Android tablets, and 11% owned Kindle Fires. 53% of iPad owners also owned an iPhone, demonstrating the halo effect of entry devices like the iPhone.
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As with the lower iPhone pricing, Piper Jaffray believes that the new $399 entry price for the iPad 2 is a significant draw for the student market, with a rumored smaller iPad device at an even lower price point leaving open the possibility of even greater attraction.

Article Link: One-Third of U.S. High School Students Now Own an iPhone
 
Article Link
https://www.macrumors.com/2012/04/03/one-third-of-u-s-high-school-students-now-own-an-iphone/
These kids are lucky. I didn't get a cell phone until the latter part of my senior year of high school. The cool part about it was it did have the game 'snake' on it! Classic nokia.
 
Amazing. It is the phone to have. And I keep reading about how impoverished Americans are. Something isn't adding up.
 
My first phone was a Nokia 5110, given to me by my dad as a hand me down. Amazing how quickly technology has changed since 2003/4.
 
That number really is disgusting. I'm all for success, but not a monopoly.

Edit: to be clear, by monopoly I meant that I am afraid of the iPhone turning into what the Ipod was. 80+ % of the market share thanks to price fixing and dibs on NAND from Samsung.
 
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I believe it. I worked at a camp over the summer and most of the kids had blackberries or iPhones. the kids were 6th graders
 
Could we have the source, please?

I'm interested in seeing a few other statistics I suspect the source has, such as what percent of high school students own any smartphone.
 
Lesser Evets said:
Amazing. It is the phone to have. And I keep reading about how impoverished Americans are. Something isn't adding up.
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See

The Article said:
Apple and AT&T lowered the price of the iPhone 3GS to $49 back in January 2011, dropping it to free on-contract with the introduction of the iPhone 4S late last year. These low handset prices are attractive to high school students who may not have significant upfront cash to spend on the latest iPhone models.
Click to expand...
 
I know A LOT of highschoolers with iPhones. I mean, a lot.
Almost everyone I see at HS has an iPhone, including myself.
 
ArtOfWarfare said:
Could we have the source, please?

I'm interested in seeing a few other statistics I suspect the source has, such as what percent of high school students own any smartphone.
Click to expand...

That data is not in the report, which isn't available online.
 
wikus said:
That number really is disgusting. I'm all for success, but not a monopoly.
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How is that a monopoly? I am confused. The iPhone only counts for three out of hundreds of smartphones on the market. You can easily choose to get an Android phone, WP7, BlackBerry, etc. Just because it's popular doesn't mean it's a monopoly.
 
wikus said:
That number really is disgusting. I'm all for success, but not a monopoly.
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A. When did 34% become a monopoly?
B. If people love a product they're going to buy it. Nobody is holding a gun to anybody's head in this case.
 
People... don't forget that the iPhone is so much more than a normal old nokia phone.

it has games to waste time on, you can browse the web, and write down notes and so much more.
 
I believe it. I'm a senior in highschool in St Louis, MO and I have an iPhone 4S and iPad 2 which I use for papers and research all the time in class. I don't see as many people with iPads in school, but iPhones are all over the place.


:apple:
 
I teach middle school in a low income area and around 40% of the kids I teach have a smart phone and 90% of them iPhones.
 
And I wish I never had a cellphone. I am so not friendly with technology dependency. And iPad is just leisure.
 
Lesser Evets said:
Amazing. It is the phone to have. And I keep reading about how impoverished Americans are. Something isn't adding up.
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Poor is relative. People in America don't realize what poor means in many other parts of the world. Here, the poor have cars (yes maybe they're beaten up 15 year old station wagons that haven't been maintained since date of purchase, but they're cars) and TVs. In many parts of the world, the poor barely get enough food on the table, let alone a car or a TV. We don't have real poverty in this country, and that's a fact.
 
wikus said:
That number really is disgusting. I'm all for success, but not a monopoly.
Click to expand...

Maybe you need to go back to high school yourself because 33% marketshare doesn't even come close to any legal or dictionary definition of "monopoly."

Monopoly power occurs when one company has enough control of a particular market that it can squelch competition and consumer choice. 33% marketshare means 66% of students use something else which would indicate there is plenty of competitors and that people are opting for them.
 
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