Oops: Apple's Latest Billboard Features Phallic Design

[TVreporter]

Maybe this is the “pipe line” Tim always references on the earnings call when asked about what’s the next big thing.

 

[ThomasJL]

A phallic symbol on an Apple billboard is appropriate considering how Tim Cook likes to screw customers.

 

[ThomasJL]

It’s a pretty bad billboard ad either way. Hard to discern what it’s supposed to represent, and why it should particularly impress anyone.

That's what happens when someone as clueless and mediocre as Tim Cook is made CEO. Cook decided to cancel Apple's longstanding partnership with the advertising agency Chiat/Day in order to make Apple ads in house. Chiat/Day made the following advertisements for Apple:

"1984" television commercial released in 1983
"Lemmings" television commercial released in 1984
PowerBook 100 campaign with Kareem Abdul-Jabbar in 1991
"Think Different" campaign from 1997 to 2002
"Switch" campaign from 2002 to 2003
"Get a Mac" campaign from 2006 to 2009

And then Cook became CEO in 2011, got rid of Chiat/Day, and made Apple make ads in house (probably to cut costs in order to maximize profits for shareholders).

It's fitting that there's a phallic symbol on a recent Apple ad considering that Cook-era Apple ads are as unimaginative as pornographic movies.

 

[Runaway Train]

Coming this fall to Apple TV - a new cartoon superhero series … »Magic Johnson »

 

[2128506]

Well, at least it's big, i guess.

 

[_Spook_]

A harmless Freudian dick. I mean slip!

 

[antonrg]

The comments here did not disappoint. Thank you

 

[star-affinity]

"Colonel, you better take a look at this billboard."

"What is it, son?"

"I don't know sir, but it looks like a giant..."

"Dick!"

"Yeah?"

"Take a look out of starboard."

"Oh my god it looks like a huge..."

"Pecker!"

"Oh, where?"

"Wait, that's not a wood pecker, it looks like someone's..."

"Privates! We have reports of an unidentified painted billboard. It has a long, smooth shaft. Complete with..."

"Two balls!" What is that? That looks just like an enormous..."

"Wang! Pay attention."

"I was distracted by that enormous painted..."

"Willie!"

"Yeah?"

"What's that?"

"Well it looks like a giant..."

"Johnson!"

"Yes sir?"

"Call Tim Cook, we've got a code PEN 15!"

Not ”Call Tim Cock”? 🤔

 

[freezelighter]

It's sad to see what Apple has become.

 

[Sammael]

I believe it was Freud who said:
“Pen is, pen is everywhere”

 

[rickpoet]

Shot indeed.

 

[widestload]

looks like its barbed too!

 

[orbital~debris]

Article Link: Oops: Apple's Latest Billboard Features Phallic Design

Comment on the MacRumors post: is it really an “Oops”, or is Apple actually full of massively competent people?

 

[topsache]

And then Cook became CEO in 2011, got rid of Chiat/Day, and made Apple make ads in house (probably to cut costs in order to maximize profits for shareholders).

You're mistaken, Tim did not get rid of Chiat - the Chiat team folded into Media Arts Lab in 2007 already and while they've moved some parts inhouse, Media Arts Lab is still their agency

 

[throAU]

It's not apple's problem that some people are so closeted or sheltered they're desperate to point out perceived images of penises.

So what if it is (it's not) anyway? It's human anatomy, so what?

 

[Donkey Man]

The golden age of Apple marketing has been dead since “what’s a computer”

That campaign was absolutely ridiculous indeed; a sad outcome of the artificially shifted Overton window a few years ago.

 

[thiscatisfat]

"Colonel, you better take a look at this billboard."

"What is it, son?"

"I don't know sir, but it looks like a giant..."

"Dick!"

"Yeah?"

"Take a look out of starboard."

"Oh my god it looks like a huge..."

"Pecker!"

"Oh, where?"

"Wait, that's not a wood pecker, it looks like someone's..."

"Privates! We have reports of an unidentified painted billboard. It has a long, smooth shaft. Complete with..."

"Two balls!" What is that? That looks just like an enormous..."

"Wang! Pay attention."

"I was distracted by that enormous painted..."

"Willie!"

"Yeah?"

"What's that?"

"Well it looks like a giant..."

"Johnson!"

"Yes sir?"

"Call Tim Cook, we've got a code PEN 15!"

The lack of reactions shows how very few understand the reference

 

[cardfan]

It’s a pretty bad billboard ad either way. Hard to discern what it’s supposed to represent, and why it should particularly impress anyone.

Agree. The fact that this is all being said about it just makes it a turn off to many now. Not sure why Apple wants to leave that type of impression.

 

[Hotoffthepress]

Advertising 101 / If it's drawing attention, it's working !!! Brilliant

 

[Spooner83]

Did anyone else first see a penis on the left side of the billboard and then realize it's a hand and fingers?

 

[machpost]

Do we know who the artist is, and has anyone bothered to check to see if everything they draw looks like dicks?

 

[Hank001]

I once tried setting my password to penis,
but it was too short.

 

[nathansz]

Some things are exactly what they appear to be and shouldn't be overanalyzed for deeper interpretation.

As Freud said, “sometimes a cigar is just a cigar.”

Indeed

But this is obviously not one of those cases

 

[cocky jeremy]

It's the iDick, and we think you're going to love it.

 

[tomtad]

GOOD MORNING!