Misleading or not, it sold more in 5 days than competitors did in a year in USA. Would you honestly say it's "not selling well"?
As a data point: I have a mac, and my spouse has a mac, and one of our friends has a mac, and most of those machines were up towards 4 years old before this launch. We were waiting on the launch because the existing rMBP models were year and a half old technology, at full price. So the launch happened. And now... We have four-year-old macs. We aren't going to just not do anything. The year and a half old macs are significantly slower, so they're pretty unappealing right now. The new ones are... well, sort of bad, in a lot of ways, but the upgraded specs mean that they're at least usable. One of the people will definitely be fine. I'm not actually sure yet whether it'll work out.
But we screwed up; we let ourselves get into a situation where we were reliant on Mac-only software, and where Apple had
nothing on offer that was actually going to be a good fit. And whatever, I can afford to waste money sometimes, so I'm getting one of them. But I'm not
happy about it. It's been two weeks since the announcement, and I've spent many hours researching things, and I've tried to order enough dongles and parts that I will be reasonably likely to be able to set the new machine up and get work done with it on the first day. I don't actually have confidence that I won't have overlooked something, or missed a compatibility note, so it's entirely possible that I'll end up continuing to use my old Mac until I buy some additional dongle.
And that's a pretty clear sign to me of the direction things are going in. Apple's not making machines for people with workloads remotely like mine anymore. I can sorta kludge things along and make do, but at this point, the real take-home lesson for me is that I need to stop being reliant on OS X. There's only a handful of Mac-only tools I'm really relying on now. I can make most of them go away, but it'll take months to find and get used to replacements. And I'm still not sure whether I can tolerate Windows 10 enough to deal with it, or whether I'm going to be dealing with some variety of Linux.
Every Apple product announcement since the initial rMBP has been full of disappointments and compromises for me. They haven't made a single machine I could be enthusiastic about. The price gap between Mac and PC hardware has gotten larger, not smaller. The gap in ports and other functionality, likewise. And while there's plenty to loathe about Windows 10, hey, guess who now ships with a reasonably-functional Unix subsystem? That'd be Windows.
I've been on MacOS X since it was called NeXTStep. I still have NeXT hardware in my basement. Even now, I absolutely prefer MacOS to any of the alternatives. It's just that, without hardware that's even remotely close to what I want, it's costing me too much. I could deal with the dollar cost; what I can't deal with is the time, stress, and inconvenience of having machines which are perpetually moving directly
away from what I want.
Matte screens are pretty important to me. I hate the Retina's glossy screen. It's a disruption, it gives me headaches, it's exactly what I don't want and never have wanted. But it looks pretty and sells to the one and only market Apple still targets, so it's the only option. Ethernet is important to me. A broader selection of ports is important to me. MagSafe was an incredible thing, and honestly one of the people I buy laptops for is clumsy, and magsafe on his laptops has probably saved me $4k in the last few years. (And that's why I'm buying two new laptops, not three; he's getting a 2015 laptop with magsafe.)
I mean, you guys can keep redefining "pro" until it means "only these eight guys over here", and ignoring all the pro users who can't get stuff done on the new machines without a lot of headache and hassle. Certainly, that seems to be Apple's strategy.
But it's not exactly great platform advocacy to be smug and derisive towards people who have been long-term fans and supporters of the platform.
... I rambled. Point is, every person in my social circles outside macrumors who bought one of these machines did so because they absolutely can't switch off OS X now, and they want a Mac with a reasonably-recent CPU. And most of us are now actively shopping around among competing products to find stuff we can get acceptable performance and behavior out of, and figure out how to replace our Mac-only apps. Because the writing is pretty clearly on the wall; we're no longer in Apple's demographic.