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That's awesome! I spent so much time on ChatGPT, and for what I use it for, it's fairly reliable. It would be nice to have a speaker that I could give it a wake up command and then have a conversation with it. Can't wait!
 
The device will have a personality, and will be able to "connect on a humanlike level with users."
Whether AI or human, the purpose of an assistant is to serve, not to be a friend. The two, at extremes, are incompatible (they can coexist if not extreme, but there is always some tension under the surface). Because by definition you require service from an assistant, and by definition you require no service from a friend.

An assistant should be succinct with information, and not waste time with quirky responses. The standard Siri voice has about as much personality as I'm willing to tolerate in an AI assistant, but the no-frills computer voice from Star Trek is ideal.
 
People buy Amazon, Google, etc. smart speakers because they're cheap... What value is this smart speaker going to bring, beyond access to an AI model (presumably requiring a paid subscription) that could work on anything with a speaker and a microphone?
 
So wait… THIS is the big world-changing paradigm-shifting micacle product that Jony Ive has been teasing? A speaker? Ah hahaha 😂 OMG. I’m sure Apple is shaking in their boots.

As time went on, Jony Ive became more and more of an obsessed loser in my eyes.
 
“Know what? Browsers… yeah, that was a bad idea right from the start. You know what ISN’T a bad idea? Smart speakers! I heard Amazon made 10 billion on them!”
— Company that doesn’t realize Amazon LOST 10 billion on them.
 
I admit this could just be me because I’ve never been a fan, but Gurman’s reporting never fails. “Apple feels threatened”, “Amid its trade secrets lawsuit, Apple has nothing on the market like it?” Great stuff.
 
yeesh. Yikes. Hope they do not believe this will help anything. It's like thinking different color shoelaces is innovation.
 
So an unprofitable and extremely overhyped company is betting on a product class which had its anticlimactic peak 5 years ago. This might be a great product for those sad folks that feel like ai is an actual companion. Who am I to judge, life is short and not always sweet. The more surprising thing would be if this is actually what Apple is worried about, I doubt that it is.
That's some serious lack of imagination. "Smart speakers" as you know them are pretty lame devices. But we are right the beginning of what will eventually be AI-driven bots that you speak to, who speak back, who do tasks for you, and eventually do physical jobs around the house. The AI we have now is pretty contained inside of an app. When it has its own hardware, you're going to see things you never thought of. Or things you've only seen in science fiction.
 
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