I see nothing wrong but what's the difference between this the Apple clones from way back when? Why would this company stay in business?
1. Everything was beige boxes back then. They now make unique designs that look pretty but are impractical to some.
2. Apple chose to exclude large computer companies with advertising budgets instead of startups.
3. Apple chose to remain with an obsolete sales model based on fixed configurations through dealers while the rest of the industry, including most of the clones went to a direct sales BTO model.
4. Apple's demographics have changed. They've nearly abandoned the semi-professional market for the youth market. School computer labs what were once filled with Macs are now filled with Dells running windows.