Isn't this kinda what happened with the Mac clones in the late 90's? Umax, Motorola, and [especially] Power Computing were blowing away Apple's hardware sales.
Kinda funny, instead of trying to compete with that and have machines that appeal to the consumer, Apple bought Power Computing, killed it off, and then canceled the other clones.

I owned a Power Computing Clone and LOVED it! The fact is that the clones were CLEARLY providing better specs and filling voids that

refused to fill or could not fill. I can make the argument that the Power Computing Marketing machine at the SF Macworld conventions were at least, if not more exciting than parent Apple! Apple killed the clones because the clones were driving Apple out of business putting out better hardware and specs, simple and plain. Now that Apple is singular in its hardware sales, they have returned to failing to fill their customers needs "headless affordable tower with acceptable specs". No matter who you are, you need competition to drive you to be better as a company, otherwise, you get lazy. I like pretty things like most people, but the fact is, I am paying for what is inside, and the cost difference is substantial from its competitors.