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38mm SS White Sport and I ordered it at about 9.30am(ish) inside the Apple Store after trying it on. If I'm getting mine tomorrow, surely others will be as well.

Thanks, mate. Just saw your picture now, as well. I ordered what appears to be a more 'popular' model (SG, 42mm) and that too in the afternoon.

I actually ordered the 38mm in the morning, but cancelled after trying them on. Full story here: http://andykumar.net/2015/04/16/preordering-the-apple-watch/

Guess I will be waiting for a while longer. Although my delivery date says June, I really hope I'll get it within the next 2 weeks. Trying to be optimistic!!
 
Same for me.

Apple also have a pending charge on my Amex card for £339-been there since Tuesday.

same however I am at processing. I'm in a different location as of Sunday and will need to change the delivery address if it is not going to be here by then.
 
Nothing showing in my support profile as of yet - however, I got the serial number from the watch invoice, tried to add it...and it came up saying that it has already been added...but it isn't showing up :(
 
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