I know 10,000th thread about 6s to 7 switch. I have had every iPhone since day 1, every year I have either stood in line or pre-ordered. Every year I have been happy to do so, except this year. This is the 1st year, I don't see a reason too, as a matter of fact I actually feel like it may be a step back(for me). The only phone I would get would be the 7+, but I'm not crazy about the size, my Wife has a 6+ and i play with it and find it too big for me. I actually find the larger + phone kind of effeminate as I really only see females carrying phablet sized phone, please don't hang me for that comment, but it is true. Here are my reasons, as a current 6S owner. 1- The camera is basically the same, I mean yeah the 7 has optical and 1 more element to it, but thats it. 2- A10 vs A9, so far the consensus seems to be, not that much difference and with the new home button, may actually be slower in real world. 3- Water/Dust proof, nice I guess, I live in the city and have never dropped my phone in the water, so not really an issue. Plus it's been pretty much proven that and quick 2 second submerge in the toilet(likeliest place I would drop it in water) isn't really going to mess the phone up. 4- Screen improvement. Again Consensus seems to be "don't see a difference" 5- Loss or headphone jack. Actually not a big deal for me, I have BT headphones and it comes with a dongle, but again it's nice to have in case. 6- If you have an ATT/T-Mobile version, you actually lose true world phone abilities. Like I said, the only reason I would upgrade would be to get a 7+, as I would at least gain a larger true HD screen, longer battery life, and an optical zoom camera, but then I have to deal with a larger phone, and I'm not sold on that and actually passed on it on the 6 and 6S. IOS 10, was the coolest upgrade to me, and well that was free. If the rumors are true the phone next year sounds like the real advance, OLED UHD screen, wireless charging. Now that sounds like an upgrade, I would want.