That's why there has to be found a middle ground, one that is fair for both developers and users.
You do realise that the 30% Apple commission comes out of consumer's pocket right? And when Apple has a competing service of their own, it becomes anti competitive as per Law.
You can read more about it from here -
https://techcrunch.com/2021/04/30/e...st-breach-citing-spotify-app-store-complaint/
I am well aware of that article involving Spotify, which has since become part of a bigger war against Apple by the EU.
Europe's tech chief Margrethe Vestager on Friday warned iPhone maker Apple (AAPL.O) against using privacy and security concerns to fend off competition on its App Store, reasons CEO Tim Cook gave for not allowing users to install software from outside the Store.
www.reuters.com
And the details of the promised Digital Markets act (you don't need to read the entire bit, which is very tedious, just the part I have quoted below).
eur-lex.europa.eu
Suffice to say, I do not agree with a number of Vestager's points, especially this one.
allow the installation and effective use of third party software applications or software application stores using, or interoperating with, operating systems of that gatekeeper and allow these software applications or software application stores to be accessed by means other than the core platform services of that gatekeeper. The gatekeeper shall not be prevented from taking proportionate measures to ensure that third party software applications or software application stores do not endanger the integrity of the hardware or operating system provided by the gatekeeper
On one hand, Vestager seems to think that opening up the App Store will not result in too many ramifications for end users, yet on the other hand, she expects Apple to deal with any consequences on their own.
It seems ridiculous to expect Apple to only allow smaller competitors to leverage the iOS platform as the competition sees fit (without having to pay Apple a single cent apparently), while also having to go out of their way to somehow ensure these competitors don’t act in bad faith to harm Apple users.
And while it may well be possible for Apple to do so, I would prefer to see Apple spend their resources on more constructive and productive ways of improving their ecosystem than playing this endless mouse and cat game with errant developers.
Suffice to say, I disagree with a number of points raised by Spotify, and feel the EU is going too far in trying to crack open Apple to benefit their local businesses.
As for me I personally believe Apple needs to allow developers to authenticate and digitally sign their App with Apple and still choose to not publish through App Store, just like on a Mac. It prevents both users (from unsafe apps) and developers (from unfair and steep Apple commission). If they don't do it on their own, a future legislation is going to
make it happen. There are plenty of app providers as well as users who are really irked about it.
And I go back to my original argument (and bear with me) - that people like myself pay Apple to make the best decisions for me, the end user, not developers.
What exactly is the benefit to me from having Apple do precisely as you proposed, aside from settling lawsuits? Yeah, app developers are unhappy, and so what? A rule may be bad for them precisely because it's meant to benefit another party (the end user here), and something that is good for them could also come at the expense of consumers.
if it's to protect me from unsafe apps, the App Store already does that. If it's to get developers out of paying "unfair" commissions to Apple, who decides what is fair or unfair?
It may well be that Apple ends up having to open up their App Store by countries like the EU. Either way, I expect Apple fight this all the way to the end.
The world does not need another Android platform. I bought an iPhone specifically to avoid that.