I'm assuming this is why its so cheap (compared to other smart watches). You want something that looks really nice and uses nice(er) materials it will cost you.
This one looks cheap. My Steel which I wear every day (which only sometimes works for notifications, I have to reboot it several times) at least looks nice and expensive, I had to read to see if this would be steel at all since it looks plastic and rubbery.
Talk about a THICK bezel.
The Apple Watch can't come soon enough.