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This is nothing unusual, and was completely preventable by Pebble. On May 18th, when the app was "Pending Developer Release", Pebble should have released it. Then, Pebble should have submitted a patch version. This would have the earlier version already on the store while waiting for the patch (which, as others have pointed out, is entirely within review averages and my own experience).

Trying to pin this one on Apple really makes Pebble look bad.
 
Having launched an app earlier this year and having dealt with the same thing, I commiserate with Pebble here. Sometimes multiple days pass with no notice from Apple regarding anything positive or negative, then out of the blue, they decline the submission on random (sometimes ridiculous) grounds.

For instance - ours was stopped from approval at one point because we mentioned in the app description that it was available for iOS and Android, and Apple said nope due to the mention of Android. It had nothing to do with the functionality of the app itself, but in the description wording. It took a week for them to decline it for that.

Ours is coming along nicely, by the way - you can download it free here for whichever device you use: http://www.divessi.com/app
 
It's a really ugly watch, not sure who would want one. Has that Dollar Store look to it, or maybe something you could buy on Canal Street in NYC.
 
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That's one butt-ugly watch. On the other hand, the displays are pretty ugly too...
Agreed. I never actually saw the Pebble watch until today when I went to their website. The UI looks like Mac OS 9 from the late 90's. Very low-end looking UI design like when computers first entered the market. Poorly designed graphics. Very disappointing.
 
Having launched an app earlier this year and having dealt with the same thing, I commiserate with Pebble here. Sometimes multiple days pass with no notice from Apple regarding anything positive or negative, then out of the blue, they decline the submission on random (sometimes ridiculous) grounds.

For instance - ours was stopped from approval at one point because we mentioned in the app description that it was available for iOS and Android, and Apple said nope due to the mention of Android. It had nothing to do with the functionality of the app itself, but in the description wording. It took a week for them to decline it for that.

Ours is coming along nicely, by the way - you can download it free here for whichever device you use: http://www.divessi.com/app

I read that often that those "ridiculous" grounds are like mentioning Android in the description

But what is so difficult to read the page Apple gives you what is allowed in the description, how to spell apple products and how to write them correctly? There is a page you are expected to read before submitting it and if you do everything like the regulations want it, it will be fine to go through
 
Take a look closely at the image they posted. They submitted the app previously for review and it was APPROVED on May 18th ("Pending Developer Release"). However for whatever reason they decided to self reject it on May 22nd ("Developer Rejected"). Apple ALREADY APPROVED the app and Pebble DECIDED to self reject it. Their review is taking an average amount of time. Sometimes these problems really are Apples, but this is Pebble trying to make noise off a problem they created.
 
For instance - ours was stopped from approval at one point because we mentioned in the app description that it was available for iOS and Android, and Apple said nope due to the mention of Android. It had nothing to do with the functionality of the app itself, but in the description wording. It took a week for them to decline it for that.
You should take a little time and go read the App Store submission guidelines. They're public, and short.
Specifically, section 3.1:
Apps or metadata that mentions the name of any other mobile platform will be rejected
and also the preamble:
If your App is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps.
 
Just pointing out May 25 was also the Memorial Day holiday. If Apple gave their employees the day off, this would decrease the amount of business days available to review applications.
 
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i have over 10 apps on the app store and have been doing this for five years. update approval time has always been 1-3 weeks. rarely does approval ever take less than 2 weeks. this is bad planning on pebble's part and a dumb move on their part to be trying to blame apple. wouldn't be surprised to see it delay out to 4 weeks or apple find something to reject it for to get revenge lol. be nice to the hand that feeds you!
 
So Pebble,
Let me get this straight. You guys openly mock Apple and the watch through several ads, copy their style and color pairing(red gold I'm looking at you), now suddenly you need Apple to kindly open up the gates to their walled garden so your business can even exist? Not to mention blaming Apple for the late submission and crying about it when Apple, your competitor, won't expedite your platform on their home court. Good luck, you guys are definitely going to need it. Imagine if your business actually succeeds and takes off more than the AW. Apple can shut you out with a click of the mouse.

You guys are screwed, one way or another. Seriously, you brought this on yourself. Good one Eric, hope you have resources to provide a good severance package for your 150+ employees...oh wait.

At least you have your night job as Seth Rogan's body double.

You make it sound like competition and supplying jobs is a bad thing. Be funny if someone clicked a mouse and eliminated your job, wouldn't it?
 
So Pebble,
Let me get this straight. You guys openly mock Apple and the watch through several ads, copy their style and color pairing(red gold I'm looking at you), now suddenly you need Apple to kindly open up the gates to their walled garden so your business can even exist? Not to mention blaming Apple for the late submission and crying about it when Apple, your competitor, won't expedite your platform on their home court. Good luck, you guys are definitely going to need it. Imagine if your business actually succeeds and takes off more than the AW. Apple can shut you out with a click of the mouse.

You guys are screwed, one way or another. Seriously, you brought this on yourself. Good one Eric, hope you have resources to provide a good severance package for your 150+ employees...oh wait.

At least you have your night job as Seth Rogan's body double.

Nah, they can just run another kickstarter campaign for a few million. You know, kickstarter, where start ups and not million dollar companies who want to dump stock...oh wait...
 
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I've always wondered what happens to hardware that depends on an iOS app when Apple decides to pull/not approve the app... It's a weird situation, because people bought a product and there's no guarantee that the iOS app it depends on will ever be available.
 
Who would want this junky, toy looking thing anyway? Looks like one of those cheap 90's games you wore on your wrist.
 
I'm not 100% sure this is smart idea. They're not in an exceptional situation, and this might just harm their relationship with Apple.

I agree. They're whining. And soliciting a mass number of Apple's own customers to contact Apple as a means of speeding up the app approval is almost surely going to backfire in the long run. They'd have been better off to delay the watch shipments that let them get to backers and have no app to activate them.
 
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