Totally agree that Peloton sales are down due to gyms opening up again, but I don’t think their pricing is necessarily more per month than at least the one direct competitor which is Soul Cycle. Their 5 pack of classes costs ~$150. I pay ~$100 per month for the bike and class subscription and I’m riding 25 days every month. And with no additional costs, my wife can ride as much as she wants and if our kids are home, they too can ride, which drives the cost down per person quite significantly. But even if it’s just me and my wife, that makes the cost per person per month just $50 (for equipment and subscription), which my wife was paying more when she was spinning at our local gym (that she paid $80 a month to be a member).
The drawback, if viewed that way, is that I’m really only using the spin bike, and not getting any other equipment that a gym membership would offer. The positive, which I still consider a big benefit even with the pandemic waning, is that I can ride whenever I want, without having to travel to a gym and hope the equipment is available to use.
I’m a huge Peloton fan, mainly because they made it easy for me to get back into a daily exercise regime, which in turn has significantly improved my health. I know the same thing can be done for less, using other brands of spin bikes and the Peloton app, but I’m a completely satisfied user and don’t regret buying into the service.