Honestly the right targeting and personalized messaging has destroyed the foundation of advertising. Very few big ideas that resonate with everyone any more.
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Peloton Says Apple's Privacy Rules Limit Its Ability to Gain Subscribers
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Feels like anyone who advertises online and misses their sales/growth numbers has a blanket "It's Apple's fault" excuse ready.
Cry me a river. Peloton blaming its customers for not being able to use their data to track them for free!
I’d be happy to sell you my data Peloton. I charge $39 per month.
I’d be happy to sell you my data Peloton. I charge $39 per month.
That's awfully fatalistic. You DON'T have to see ads anyway. Sure, it takes a slight amount of effort on your part, but blocking ads works pretty well.
It's $16 if you don't have their equipment and just want access to the workouts on the app. The $39 is if you have a bike or tread, since it integrates into their equipment.
That being said, $39 is still worth it (for me) given the flexibility vs. going to a gym (and having to wear a mask). I don't have to drive, find someone to watch my kinds, can pick any workout for any duration of time I see fit rather than adjusting to the "class schedules" at a gym. As a dad of 3 kids, I'd pay $50 for that flexibility.
As far as people thinking they are worried about Fitness+, that service can't hold a candle to Peloton offerings. That is easily my least used service in my One membership. But hey, let's all bash a product I'm sure a fraction of the people posting have tried... gotta love it.
I don't want to block ads, I know companies need to make money. I just don't want to share my personal information with untrustworthy companies.
Blocking ads, is kinda stealing. "You wouldn't download a car, would you?" ??
Just like Apple sells $1000 phones when there are $200 on the market, Peloton is doing the same thing. People by Apple products for their user experience and integration, same thing with the Peloton. It provides metrics, leaderboards, a social aspect (you can ride with friends via video, "high five" others on the leaderboard), special events, challenges, etc. Plus the bike is designed well and built pretty solid. I've had mine for 5 years no issues.
Everyone has their preference and while I would prefer to ride a bike outside, I just don't have the time, plus its now late fall in PA. Its in the 30's in the morning and by the time my kids are asleep its pitch black. I can easily hop on over lunch, be done with my workout and shower before I have to be back at my desk for the afternoon. Can't beat that.
Peletons ridiculous pricing is the reason why they cant gain customers
I know I shouldn't be but I'm still blown away by all these companies that seem to think they are ENTITLED to my data to make their business work. Blaming Apple sure doesn't seem like the best way to fix things either. The more companies do that the more the current customers will start to realize their privacy means nothing to these companies and start leaving.
That established clientele doesn't remain static, it's always decreasing a little at a time. Some customers leave for a competitor, some quit, others leave for other reasons.
Even to just tread water, businesses need to always seek to attract new customers.
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I prefer no ads!
I find that companies which produce good websites, easy to search, full details of products/services, etc., are the most appealing. Yes, of course it is a form of advertising.
Pushing product at every turn switches me off.
It is even more ridiculous that, where I live, I keep seeing television adverts for things/shops/services that are not even available here. What an utter waste of their money and my eyes/ears/mind.
Imagine if there were a way for companies to just present their advertising to the specific people who are most likely to be interested and able to purchase? They're probably save a bunch of money in their ad budgets, or be able to get more reach for the the same budget.
Sound familiar?
Companies have been striving to target their ads for decades. Prior to the internet it was a broad brush. Certain segments watched Matlock, other segments watched TV at 2am, certain segments read teen girls magazines, other segments read the Wall Street Journal, etc....
Nothing new.
All that said, I do prefer no ads - but then there's the bit where the content provider needs still pay their bills and feed their families so...
Obviously. But the point is that even when the tiniest bit of thought would reveal the pointlessness, the advertisers don't see it.Imagine if there were a way for companies to just present their advertising to the specific people who are most likely to be interested and able to purchase? They're probably save a bunch of money in their ad budgets, or be able to get more reach for the the same budget.
Sound familiar?
And ALL push advertising stinks. Make the information available - fine. The more I see something advertised, the less likely I am to go for it.
Well sorry for your loss obviously but why be mad at Apple? Did you notify Apple that your mother died? Do you expect Apple to scour every obit in the world. I really do not see how Apple, having no idea your mother passed would send you over the edge with a targeted ad. My mom died in 2016 did I get ads for Mother’s Day and Christmas of course I did. Anyway I am not making this a personal attack, I just wonder how Apple was supposed to know your mother had passed. Again, I know that pain of losing a loved one and am very sorry for your loss.
Ad buying often occurs at the national, regional, or other macro level that doesn't account for outliers. It can sometimes be more cost effective to buy a blanket coverage which includes inapplicable areas than to subdivide the buys to target only the applicable areas. Just how it works at present, though perhaps the system will enable better segmenting going forward.
Increasingly we're seeing content providers offer ad-free experiences, though you need to pay for that benefit - in part to make up the lost revenue (and I imagine in part just 'cuz they can).
Even MacRumors is getting in on the game.
I prefer no ads too but in most cases that's not an option. Apple preventing targeted ads is not as smart as some may think it is:
- This does not reduce the number of ads for users. It makes them more annoying (by being random)
- Apple is making more and more enemies in the business circles. They have always had problems building partnerships with other companies. This is only going to become more difficult going forward. This may make Apple ecosystem even more limited than it is now.
Back in the day advertisers spent time, effort, and (yes) money developing advertising models. There were always waist acquire consumer data via purchased mailing lasts. They would combine the purchased lists, augment with internal data, and run them through models to derive the desired quantile breakdowns. This was important since back in the day we had only direct mail ro telemarketing when it came to direct advertising. When there are hard costs for physical mailings, postage, packaging, etc advertisers needed be sure to only send the most expensive collateral to the most likely decile / venture / etc..I would think the Mother's Day email was sent to pretty much everybody. Just very bad timing in your cae
I get Back to School ads being neither a student nor having kids. That's how old-fashioned, non-targeted ads work. But companies somehow think potential customers need to be targets and pay for that info.
Now most direct advertising is virtual - email or online ad sales. The costs per impression and costs per conversion are significantly reduced.
The idea that advertisers today can only be successful by leeching every bit of personal data to target an email or banner add to a single person is ridiculous.
I think I prefer random ads - easier to be sure I have absolutely no interest at a glance. If you recognise a word or image, and it is at all interesting, that delays the categorisation as something to be ignored.
But a major part of preventing tracking is to stop at least some of my information being collected out there.
These days, most of the spam emails I get, for example, I can see why. Might still not want them! I don't want every company that has ever put a bicycle wheel in a gym to advertise to me.
Also, there is the issue that if I did buy anything from Peleton, I'd likely end up with an avalanche of competitors products - which I have just refused by buying from Peleton. Few of us will buy second, third and fourth exercise thingies - at least, in the days and weeks after buy from Peleton.