riversky said:
http://www.pbs.org/cringely/pulpit/pulpit20050609.html Interesting given the fact that I too believe this is all about DRM!!!
Nope. Nothing to do with DRM. Apple has their own DRM and thanks to the iTunes Music store, it's well along the way towards positioning itself as the de-facto DRM standard for digital media. Apple has no need for anyone else's DRM, Intel's (the existence of which seems to be more speculation than anything else) or Microsoft's (they aren't going to be happy in the long run).
One simple fact about Apple's switch is getting completely lost: IBM screwed Apple big time. Almost everyone has forgotten that when SJ made the infamous 3ghz "promise" is was a JOINT announcement by BOTH Apple and IBM. Job's made that abundantly clear when he made the announcement. I've watched that portion of the keynote again recently. This just wasn't another edition of RDF, IBM ALSO promised 3ghz in a year.
But no one mentions that. A year later, Jobs alone took the heat for the missing 3ghz G5, IBM was nowhere in sight. Jeez, what happened to them? They were on stage just a year ago, basking in all of the glory of the announcement. IIRC, IBM provided ONE update in that time frame, and it was lackluster by any other name. And check out IBM's most recent G5's. Starting with the 2.5 Ghz model, they were so bad that Apple - not IBM - had to design a custom water-cooled enclosure just so they could get the damn thing inside a Powermac enclosure. Don't even think about a G5 Powerbook, looks like the iMac is as thin as it gonna get. And of course there was IBM's ongoing fab problems to go along with all of this.
Bottom line: Unlike it's venerable G5 PPC, IBM didn't perform. From the very start, the IBM deal was a warp-speed trip to nowhere. Apple had no choice. Poor little Freescale couldn't come close to picking up the technological slack.
So if there is one overriding reason for Intel, it's plain, simple and not the least bit conspiratorial - it's security. No more broken promises, no more technology fizzles and dead ends. And maybe, just maybe there is one tiny ray of hope that came out of Jobs' last keynote, but this one wasn't from Jobs. It was from Intel's CEO. He underscored the point that Intel looks forward to working with a leader in innovation, and I just bet they do. Up until now, Intel has been bootstrapped for decades to Microsoft and the corporate PC industry, which endures technology changes rather than encouraging them, and especially in poor Microsoft's case, is anything but innovative.
So this could be Intel's big chance to show what it really has with whatever they produce for Apple. At least in this partnership, they don't have to be concerned about issues like keeping the x86 instruction set alive for the next 30 years. In the long run, this could be Intel's chance to get out from under the rock and maybe even embarrass AMD and IBM for the technology lead.
Remember, as Apple has said time and time again, the soul of the company is innovation. They aren't and never have been a "me too" company.