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Pepsi-iTunes Promo: 5 Million Songs
- Thread starter MacBytes
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Some_Big_Spoon said:
This wasn't Apple's promotion, it was Pepsi's so Apple has no reason to advertise it. Apple just provided the service (iTunes/iTunes Music Store) for the promotion. It's Pepsi's fault that they didn't distribute/advertise this promotion. Apple didn't loose anything from it because they didn't have anything to loose in the first place. So quit blaming Apple for everything...this isn't the first time you've done this!
Wonder Boy said:
Well they didn't exactly get the $100 Million...they only got the money for the songs that were redeemed. So actually they only got $5 Million and out of that they probably only got about 5 or 10% or it and the record labels/artists got the rest.
grapes911 said:
over 50 and won NOTHING? you must have been buying from stores that had someone who "tipped" a lot. 50 without winning is damn near impossible.
Nny said:
yeah, I had one of those conversations with my wife as well!!
I still have this insidious plan to go to my local 7-11 tommorrow or friday and try to purchase the remainder of the big gulp cups with entries before the redeem deadline passes. I wonder if they'll go for it!!
Bought 20 and won 16 times...
Either I am just way lucky... or we got all the Winners. These were out of a vending machine, so there was no peeking, but most of the people in our building said that they also had a really high percentage of "wins". We are in North Carolina.. we had them for about two months. It stopped back about a month ago.
Either I am just way lucky... or we got all the Winners. These were out of a vending machine, so there was no peeking, but most of the people in our building said that they also had a really high percentage of "wins". We are in North Carolina.. we had them for about two months. It stopped back about a month ago.
I played 18 times and won 17. Seriously. That, to me, says something was wrong with their distribution.
Even so, the promotion was a flop. Since I was winning so much, I started asking around to see who else (who went to the same convenience store) had won. Several of my friends said they had, but all of them had thrown away their caps because they didn't know what it was or thought it was something Mac only (just because of the Apple logo). They were very surprised to hear that I had gotten free music out of this, as I use a Windows machine myself.
I think part of the problem was the lack of associated advertising. Pepsi's Super Bowl ad was unenlightening and I never saw it repeated. Nothing seemed to tell people they could play the tunes on their PC, with or without an iPod.
Apple should try more cross-marketing promotions, but it may not be able to rely on the other company to do all of the publicity.
elo
Even so, the promotion was a flop. Since I was winning so much, I started asking around to see who else (who went to the same convenience store) had won. Several of my friends said they had, but all of them had thrown away their caps because they didn't know what it was or thought it was something Mac only (just because of the Apple logo). They were very surprised to hear that I had gotten free music out of this, as I use a Windows machine myself.
I think part of the problem was the lack of associated advertising. Pepsi's Super Bowl ad was unenlightening and I never saw it repeated. Nothing seemed to tell people they could play the tunes on their PC, with or without an iPod.
Apple should try more cross-marketing promotions, but it may not be able to rely on the other company to do all of the publicity.
elo
I don't like Pepsi products-- I bought one bottle-- it was a winner-- I put it on the counter by my laptop to redeem and my wife threw it away-- story of my life. 
grapes911 said:
I bought like 30 or more and I only lost maybe 5 times. So it was at lease one in three. Also I was one of the first cities to get the bottle caps. Milwaukee Wisconsin. I started getting them even before the promotion started.
LA Pepsi Caps
The pepsi promo arrived late in my L.A. neighborhood, but I've been buying itunes Pepsis for about a month now. You can still find them all over Hollywood and in the Miracle Mile district. Rite Aid and Ralphs have them (and it's really easy to do the bottle tipping trick to make sure you only buy winning caps). I'm gonna make one more trip this week to Rite Aid to get another half dozen winning caps. Gotta get the rest of the Nellie McKay album.
Hint: When you tip the bottle to the proper angle and "look up its skirt" to the underside of the cap, if you see the word "Song," it's a winner. However, if you see the word, "Again," don't bother buying -- it's a loser.
The pepsi promo arrived late in my L.A. neighborhood, but I've been buying itunes Pepsis for about a month now. You can still find them all over Hollywood and in the Miracle Mile district. Rite Aid and Ralphs have them (and it's really easy to do the bottle tipping trick to make sure you only buy winning caps). I'm gonna make one more trip this week to Rite Aid to get another half dozen winning caps. Gotta get the rest of the Nellie McKay album.
Hint: When you tip the bottle to the proper angle and "look up its skirt" to the underside of the cap, if you see the word "Song," it's a winner. However, if you see the word, "Again," don't bother buying -- it's a loser.
i never saw them here in Kansas. it took looking in a shell station over spring break in Houston on vacation to find two bottles, one of which i picked. i did not (afair) look under the lid until after i bought it either . So i was 1 for 1... wow i could mess with stats and say i was 100% which would be true, but misleading.
. So i was 1 for 1... wow i could mess with stats and say i was 100% which would be true, but misleading.
Please please please, all of you people who drink a lot of coke or pepsi: STOP NOW!
Your body, and your dentist will thank you. Besides the cavities, the main threats from drinking so much pop are osteoporosis, from the pop leaching the calcium from your bones, and malnutrition, as you ingest empty calories, with no nutritional value.
A better choice is to drink unsweetened fruit juice.
But, if you ignore that piece of advice, please, at the very least:
1. Brush you teeth several times a day
2. Take multivitamins that include calcium
Your body, and your dentist will thank you. Besides the cavities, the main threats from drinking so much pop are osteoporosis, from the pop leaching the calcium from your bones, and malnutrition, as you ingest empty calories, with no nutritional value.
A better choice is to drink unsweetened fruit juice.
But, if you ignore that piece of advice, please, at the very least:
1. Brush you teeth several times a day
2. Take multivitamins that include calcium
MarkCollette said:
Does your post have anything to do with the promotion, which is the thread's topic? It's nice that you care so much but considering that you're completely off-topic, your post could be deleted. (So could mine since I'm responding to yours!)
I never saw any iTunes bottles in the Orlando area. I'm not a Pepsi drinker but I usually look for Apple-related promotions.
foofan said:
LOL - me too! I never had time enough to exploit this to its fullest when I was dashing in and out of a 7-11, but by peeking under the lip I'm 2 for 2 on slurpies.
I never saw a single promo Pepsi bottle after checking in three corner stores and two supermarkets in San Francisco on a fairly regular basis. If it weren't for 7-11 cups, I'd never have participated at all.
Pepsi really screwed the pooch on this one.
ALoLA said:Did anyone see any bottles in the L.A. area? All I saw were the cups at 7-Eleven. I was 0-5 with those.
The 7-11 here in East Lansing, MI also carried the cups... for a few weeks. The advert stayed up the whole time but no more cups. When they ran out of cups, I asked the manager if they were getting more and he said he had no idea. I liked this option because I could get a Coke.
I didn't see any bottles in the grocery stores either. It was late March and they were still doling out Super Bowl promos. I could get the bottles virtually anywhere on campus but I never saw a six or eight-pack in a store. Still redeemed about 30...
No bottles here -- ever.
I live south of Raleigh/Durham North Carolina and I never saw a single iTunes-Pepsi cap in either of the two grocery stores that I use. I specifically checked several times each month and never saw a single iTunes/yellow bottle cap.
This seems a bit ironic, since I remember Steve Jobs going out of his way to personally thank the two (or three) persons who apparently struck this iTunes giveaway deal with Pepsi. Obviously, he gave praise too soon as I think it's obvious that the promotion was badly run (or that the bottles were poorly distributed). I've also heard that some market areas actually decided not to carry the promotion.
I live south of Raleigh/Durham North Carolina and I never saw a single iTunes-Pepsi cap in either of the two grocery stores that I use. I specifically checked several times each month and never saw a single iTunes/yellow bottle cap.
This seems a bit ironic, since I remember Steve Jobs going out of his way to personally thank the two (or three) persons who apparently struck this iTunes giveaway deal with Pepsi. Obviously, he gave praise too soon as I think it's obvious that the promotion was badly run (or that the bottles were poorly distributed). I've also heard that some market areas actually decided not to carry the promotion.
WHAT ABOUT NEW G5 POWERBOOKS NEXT TUESDAY ???
Come on, guys and gals - all the talk about 'Tunes is forgetting that Apple is a computer company! What about next week's new G5 Powerbooks?....
Ooops, maybe Apple forgot too.
It's funny to see all the talk about how important market share is in the areas where Apple is gaining it ('Tunes and the 'Pod)...and how unimportant it is where they're losing it (computers).
spin-meisters...
Come on, guys and gals - all the talk about 'Tunes is forgetting that Apple is a computer company! What about next week's new G5 Powerbooks?....
Ooops, maybe Apple forgot too.
It's funny to see all the talk about how important market share is in the areas where Apple is gaining it ('Tunes and the 'Pod)...and how unimportant it is where they're losing it (computers).
spin-meisters...
Credit cards are the problem
I attend the University of Virginia, and everybody in my dorm uses iTunes and knows about the promotion. UVA is a Pepsi campus, so there were iTunes bottles galore!
Unfortunately, I don't know a single person who downloaded a song. I asked them why, and they said that they didn't want to give Apple a credit card number and e-mail address just to download a free song. After all, they can go on Kazaa or Limewire and download songs without registering for anything.
This is an even larger problem with kids who don't have a credit card. I'm sure that the largest consumers of 20 oz. sodas from 7-11 and vending machines are young people. Adults drink a lot less soda, and tend to buy 2-liter bottles or 12-can packs from the supermarket.
Nevertheless, this didn't bother me, because all my friends gave me their winning caps.
I attend the University of Virginia, and everybody in my dorm uses iTunes and knows about the promotion. UVA is a Pepsi campus, so there were iTunes bottles galore!
Unfortunately, I don't know a single person who downloaded a song. I asked them why, and they said that they didn't want to give Apple a credit card number and e-mail address just to download a free song. After all, they can go on Kazaa or Limewire and download songs without registering for anything.
This is an even larger problem with kids who don't have a credit card. I'm sure that the largest consumers of 20 oz. sodas from 7-11 and vending machines are young people. Adults drink a lot less soda, and tend to buy 2-liter bottles or 12-can packs from the supermarket.
Nevertheless, this didn't bother me, because all my friends gave me their winning caps.
1macker1 said:
depends on who you are talking about. As far as marketing goes, Pepsi should be happy with the numbers. Redemption rates are usually very very low for things such as this and even for mail in rebates. I would bet that the sales of pepsi rose over the promotion period where they had adequate distribution. I also wonder if all pepsi bottlers took part in the promotion. Many migh have had so many bottles left over from the march madness promotion that they skipped this one...which often happens when independent businesses (in this case bottlers) are involved with a national brand. Many might have thought that by the time they cleared out the other promotion this one would not have enough time to run until the deadline came about.
In NH I was 23 for 23 in free songs...course most of them were Sierra Mist and easy to view the four lines of text vs the three for non-winners. The bottles were all over here for the last two + months! In fact, the best deal I got was 14 for 14 and each 20 oz. bottle only cost me $.69 for the Sierra Mist! What a deal!
I'll tell you why. Kids don't care!! They grew up on downloading for free. They don't know any better. It turned out great for me, becuase I got so many free caps when I don't drink carbonated beverages.
So bad for Pepsi and Apple. Good for me!
So bad for Pepsi and Apple. Good for me!
grapes911 said:
Did the bottles you were buying even have the iTunes logo on them???
1 in 3 caps did win. They even had the caps on 1 liter bottles here. I didn't realize that until I bought one and won without even paying attention to the label on the bottle.
Later, Frank
Some_Big_Spoon said:
Two things:
I see iTunes/iPod ads all the time when I'm watching television.
This was Pepsi's promotion. Why should Apple pay to advertise it? That is why they call it a cross promotion. You get benefit from someone else's promotion. When McDonald's gives away a car, a cruise, or anything else you don't see those companies advertising McDonald's.......
Later, Frank