Phil Schiller Defends iPad Mini Pricing Decision

[lilo777]

And now we know why iPad Mini costs this much

Digitimes reported today that the price is higher than expected due to low touch screen yields. They say that Mini's "touch screen modules are only about roughly US$5 cheaper than G/G ones for the 9.7-inch iPad models".

That's what happens when you switch from Samsung to third-tier producers. Expect a lot of faulty iPad Mini screens in your xmas stockings this year

 

[frayne182]

Digitimes reported today that the price is higher than expected due to low touch screen yields. They say that Mini's "touch screen modules are only about roughly US$5 cheaper than G/G ones for the 9.7-inch iPad models".

That's what happens when you switch from Samsung to third-tier producers. Expect a lot of faulty iPad Mini screens in your xmas stockings this year

Interesting. Good read.

Thanks

 

[JAT]

In googles case, they do not sell your data to anyone.

Its been mentioned at least 2 dozen times in this thread.

WHY IS THIS HARD TO UNDERSTAND. GOOGLE DOES NOT DOES NOT DOES NOT DOES NOT SELL YOUR DATA TO ANYONE

Totally correct. What they sell is access to you. Like a pimp. Perhaps that bothers some and not others.

----------

FWIW, I think it sucks too. But increasing size has no effect on how well the tablet will perform in two years, how much it'll be updated or how many future features it gets. Doubling the processor? That will. Just look at all the iPhone 4's today without turn by turn.

My i4 has turn by turn. I will use it tonight for work.

----------

Apple is the master of deception, marketing and PR. They some how got everyone believing in this ecosystem when it really has a hand full of useful apps and a large majority of them (over 60%) are never used or downloaded.
In Aug 2012, in the iOS app store: "400,000 of the 650,000 apps in the Apple iOS App Store are never downloaded, remaining invisible to users."

http://blogs.wsj.com/tech-europe/20...-two-thirds-of-ios-apps-are-never-downloaded/

Just a fyi

So, calculating, 250,000 = "a hand full". Check.

 

[the-wanderer]

Digitimes reported today that the price is higher than expected due to low touch screen yields. They say that Mini's "touch screen modules are only about roughly US$5 cheaper than G/G ones for the 9.7-inch iPad models".

That's what happens when you switch from Samsung to third-tier producers. Expect a lot of faulty iPad Mini screens in your xmas stockings this year

LOL and they will probably all be scratched!!!

 

[macfacts]

Or no turn by turn for the iPhone 4

There was no turn by turn for the iPhone4 cause Apple didn't want to pay Google for that feature. And I'm sure I read somewhere, Google didnt even want more money, just more google icons/etc (google earth, etc).

----------

So, calculating, 250,000 = "a hand full". Check.

When people say Android has no apps, yea, I consider 250,000 a hand full.

 

[JAT]

ETA: Oh - and I think people like to state that it seems "worse" here. It's not. It's the same. There are all sorts of posters on forums like this that range from rational to heretic. I'm not sure why people think it's "worse" here or again - want to imply that other "fans" are worse than Apple's.

Speaking only for me, my experience in countless forums (or similar discussion areas) for many varied types of products is that Apple-bashing far outweighs any other product-bashing I have witnessed. I have not gone on Bose forums, perhaps it would be similar there, and I would probably help. (which is why I don't visit such places)

And as I've said before, I saw this offline starting in the early 90s, before the internet existed as it does today. It has not changed over the years, whether Apple is up or down financially or in popularity. Absolutely incredible to me that so many nerds can spend so much time hating a company, its products, and its users. Talk about "first world problems".

----------

When people say Android has no apps, yea, I consider 250,000 a hand full.

So...your "numbers" are relative? Is Tiger "poor" now, because he lost over 1/2 a billion to divorce? Personally, I find numbers to not be relative. Ever. (that's why we use them for computation)

 

[Tinmania]

Yup, first gen iPhone, by $200. Even gave those who paid full price a $200 Apple store credit

Didn't read through to see if you were corrected or not. But in case you were not: there was no $200 Apple store credit. It was $100. I know I saved it and used it towards my 3GS (skipped the 3G).



Mike

 

[Oletros]

Totally correct. What they sell is access to you.

No, they don't sell access to you, where you have read such a wrong claim?

 

[samcraig]

I'd argue a few things which will be contradictory (and I recognize that ahead of time)

1. We see what we want to see. IE - Pregnant women notice pregnant women when otherwise they wouldn't. A person, where previously might not see the car they are interested in, sees them all over once they buy it. It's because they are consciously or subconsciously looking for it. This isn't a bad thing. It's how the brain works. Recognizing patterns or familiar data.

2. People are more sensitive to things they care about then things they don't. In relation to tech - One is probably (I say probably) not notice when a brand they don't care for is being slammed or mocked then a brand they care about

3. The contradictory one - Apple has an image. And like it or not, as a luxury brand - they are often seen as many things positive - but the flip side is - they are also seen negatively (arrogant, only profit minded, etc). When they were the underdog - they were the little brother to pick on. Now when they are the "big dog" in the industry - there are people who want to tear them down. Just like they wanted to tear down IBM, Microsoft and other companies that have been successful but sometimes are considered "too big" etc.

I find a lot of bashing unwarranted whether it's towards Apple or against the competition because far too much of it is either hyperbole or people speaking from ignorance/fear/ego/etc vs legitimate and rational discourse.

One example that runs rampant: Referring to companies as Crapple, M$, The Death Star, Samesung, etc is just immature. I know it won't stop. But I can have my opinion on it. Especially since that then forms an opinion (for me) about the poster and what else they are saying in their post.

But I digress...

Speaking only for me, my experience in countless forums (or similar discussion areas) for many varied types of products is that Apple-bashing far outweighs any other product-bashing I have witnessed. I have not gone on Bose forums, perhaps it would be similar there, and I would probably help. (which is why I don't visit such places)

And as I've said before, I saw this offline starting in the early 90s, before the internet existed as it does today. It has not changed over the years, whether Apple is up or down financially or in popularity. Absolutely incredible to me that so many nerds can spend so much time hating a company, its products, and its users. Talk about "first world problems".

----------


So...your "numbers" are relative? Is Tiger "poor" now, because he lost over 1/2 a billion to divorce? Personally, I find numbers to not be relative. Ever. (that's why we use them for computation)

 

[CTHarrryH]

If price is partially due to screen yields does that mean that the price will go down when yield improves - doubt it but will all them to offer mini 2 at the same price.

Yes they will sell millions and make billions but I think they could have sold millions more and probably made as much total money and driven more competitors under if it were cheaper.

It may be worth the price but it isn't worth the price to me and for what I want in a tablet. I'm sure there are millions of us who won't be buying as presents and won't be buying for themselves. It isn't us nuts on this board who will make the difference but the rest of the world who know less and probably care less about the whole Apple ecostructure and even how to use it.

 

[techwhiz]

Windows - Off Topic

Not that those aren't fair enough but those issues make the current Nexus devices automatically non-starter for you too. Which clearly isn't the case with many Android buyers.



The Playbook wasn't bad when it was released. Its hardware is still very usable and the thing still felt smoother than Honeycomb tablets. A Windows Phone 7 feels much smoother than any comparable Android phone as well.

Put it this way, the new iPad Mini feels more premium than Nexus 7, looks better, and based on iPad 2 vs Nexus 7, I believe it'll be still smoother and have better ecosystem. Pluss its display, despite its lower resolution, seems to be better than most other tablets including iPad 2 based on the initial reports as well as being significantly bigger than 7" Android tablets in size.

I'm pointing out that the same people who won't touch Playbook despite its great value, have no problem attacking Apple because it doesn't agree with their criteria. If you're fine with paying twice the price for Nexus 7 over Playbook because of certain reasons, I think the same goes for iPad Mini as well, especially considering that Playbook can run Android apps.



That I have no problem with but Macrumors is made for bickering.

Actually the Nexus or the iPad aren't non starters.

The Nexus isn't because you can put it into mass storage mode and manually move things to/from the internal storage like a HD. The Nexus and other Android devices also support USB host mode so you can temporarily add additional storage in the form of HD or flash as long as you supply power to the device.

For Microsoft you have to use the Zune software which is bad at best.
For Windows Phone, Microsoft threw away features that previous Windows Mobile users had grown to love. They ditched corporate Exchange and Active sync in the first devices. Why is it that Android and iOS device play better with Exchange than does Windows Phone?

Well the BB Playbook was initially not meant to be a stand alone device and had a strange working paradigm. The hardware might be okay but the software from RIM was weak. That and no developer support.

Right now there are two viable platforms iOS and Android. No other tablet or smartphone has enough marketshare to matter or even warrant attention.

We just need to agree that for some people the value proposition of an iPad Mini makes perfect sense. For others the value proposition of the Nexus 7 makes better sense.

I personally hope Apple sells 20 million on release and goes into backorder. it benefits me. I own the stock. That being said, I still think the iPad Mini is not competition for the Nexus 7 because the equivalent price point is either $130 higher for the $16GB version or $170 higher for the 32GB equivalent.

The iPad Mini is priced at the top of the 7" tablet market. The regular iPads are not at the top of the market.

 

[the8thark]

Functionally it's a tablet but the Touch isn't a part of the budget tablet market. The budget tablet marketsize is 15 million units sold, dominated by the Fire, Nook, and Nexus, standardized by a 7 inch screen and a pricepoint around $200.

16GB iPod touch is around $200. $199 to be exact.
And I am pretty sure a lot more iPod Touch has been sold then the Fire, Nook or Nexus. The Touch is a budget tablet. It's just not marketed as such.

If I was told to buy a tablet computer for $200 or less. I'd only get a 16GB Touch. It far outshines the physically larger 7" Non Apple tablets.

If you want to argue . . . I do see your point. The Touch is not crapware like the Fire, Nook etc are. The Touch does not feel budget in any way. Maybe that's why people don't like calling the Touch a budget tablet.

I'm not saying all Android devices are crap. Some of the phones are not all that bad. But all the Android tables are.

 

[JGowan]

double post

 

[KeeFX]

You are too funny. You indicate you are tired of the Android bashing and then one sentence later you say "All the blind Apple Sheeples who can't see past their unhealthy obsession ..."
Nice ....

I remember a time when I'd be able to sit on my PC, my orange clamshell MacBook next to me and be happy jumping back and forth. Now that's changed. My usage of the label "All the blind Apple Sheeples" is in reference to those who can't appreciate any other tech than what has the Apple brand stuck to it.

Stuck up attitudes of Mac Fans these days is what is ruining my appreciation for the product. A good example, is when I went into a local official Apple store, checking out an iPad 3, the wifey rings me on my Galaxy Nexus and after I hang up I get one of the 'blue shirts' breathing down my neck, telling me to "bin that piece of junk, the iPhone 4S is over there..." Do they even understand how that makes customers feel? Treating me like an idiot?

 

[Oletros]

Say what you want about Android and the Google Nexus 7 and brag about your $199 tablet, Seeing this sure turned my thinking around. Look at the actually screen usability for the N7 vs the iPad.

Seeing what? Fabricated screenshots?

Besides, how can you compare 8GB with a min. of 16GB? Compare the $249 16GB N7 versus the $329 16GB iPad mini. My extra $80 is going to the absolute best tablet in the 7-8" range... the Mini.

On monday the 16GB will cost $199 and the 32GB will cost $249, $130 and $180 difference

 

[techwhiz]

New Nexus Next Week

Say what you want about Android and the Google Nexus 7 and brag about your $199 tablet, Seeing this sure turned my thinking around. Look at the actually screen usability for the N7 vs the iPad.

Besides, how can you compare 8GB with a min. of 16GB? Compare the $249 16GB N7 versus the $329 16GB iPad mini. My extra $80 is going to the absolute best tablet in the 7-8" range... the Mini.

The nexus 7 gets a mid-life bump next week.
16GB version is $199
32GB version is $249

Remember, best is subjective.
The iPad Mini is the best in your "opinion".
So the difference is or will be
$130 and $170.

 

[JGowan]

Say what you want about Android and the Google Nexus 7 and brag about your $199 tablet, Seeing this sure turned my thinking around. Look at the actual screen usability for the N7 vs the iPad.

Then you take a look at some of the most common apps that people use and what great apps the Nexus 7 has to use... scaled up Cellphone apps... ugh!

Besides, how can you compare 8GB with a min. of 16GB? Compare the $249 16GB N7 versus the $329 16GB iPad mini. My extra $80 is going to the absolute best tablet in the 7-8" range... the Mini.

Seeing what? Fabricated screenshots?

WHAT?! Get a grip. Those were actual screenshots from the Mini Keynote. Honest screenshots.

On monday the 16GB will cost $199 and the 32GB will cost $249, $130 and $180 difference

Funny how you just addressed MONEY instead the usability of the thing. The N7 and the Mini are approx. the same size overall but the Mini's screen dwarfs the N7's.

The nexus 7 gets a mid-life bump next week.
16GB version is $199
32GB version is $249

It ain't all about money! Why are you two refusing to address the quality of the product? A race to the bottom. Google's losing money on it so they can make money on Ad sales and so they don't really care what you end up with.

Enjoy your scaled up Cellphone apps! You get what you pay for. A quality product with Aluminum and Glass or you can have your plastic. Enjoy!

 

[Oletros]

WHAT?! Get a grip. Those were actual screenshots from the Mini Keynote. Honest screenshots.

The landscape screenshot you have posted is a fabricated screenshot, the Nexus 7 show a lot more of the webpage.

Funny how you just addressed MONEY instead the usability of the thing.

Funny how you can't read, I have addresed both of them saying that the screnshots were fabricated.

Funny how you can talk about money and others can't

It ain't all about money! Why are you two refusing to address the quality of the product? A race to the bottom. Google's losing money on it so they can make money on Ad sales and so they don't really care what you end up with.

Enjoy your scaled up Cellphone apps! You get what you pay for. A quality product with Aluminum and Glass or you can have your plastic. Enjoy!

Why so much hatred? Why people can't enjoy the products they like withouth trying to trash competition telling lies and wrong facts like you do?

 

[rrl]

16GB iPod touch is around $200. $199 to be exact.
And I am pretty sure a lot more iPod Touch has been sold then the Fire, Nook or Nexus. The Touch is a budget tablet. It's just not marketed as such.

If I was told to buy a tablet computer for $200 or less. I'd only get a 16GB Touch. It far outshines the physically larger 7" Non Apple tablets.

If you want to argue . . . I do see your point. The Touch is not crapware like the Fire, Nook etc are. The Touch does not feel budget in any way. Maybe that's why people don't like calling the Touch a budget tablet.

I'm not saying all Android devices are crap. Some of the phones are not all that bad. But all the Android tables are.

You don't know what you're talking about and your opinion sucks.

 

[the8thark]

You don't know what you're talking about and your opinion sucks.

Feel free to prove me wrong, instead of trying to insult me like you just did.

 

[linuxcooldude]

Maybe. I also think there are a lot of people who own Apple products (whether it's an iMac, Apple TV, iPad, etc or a combination of many) who argue and criticize Apple because just because they use their tech doesn't "excuse" Apple from being perfect (like any company). People tend to be passionate about things they care for. So some of these people - who are called trolls and other silly names are nothing of the sort - but rather people who want Apple to succeed and are invested but also disappointed by this or that.

And just like any brand-centric forum - there are those that can't deal with any negativity because they refuse to accept that the brand they love is not infallible. The defend, move goal posts, bash the competition and argue - because they feel threatened for some ridiculous reason.

It's the way of the beast. But I'm still entitled to post my little "essay"

ETA: Oh - and I think people like to state that it seems "worse" here. It's not. It's the same. There are all sorts of posters on forums like this that range from rational to heretic. I'm not sure why people think it's "worse" here or again - want to imply that other "fans" are worse than Apple's.

There are also some people that post here just to keep the so called Apple fans in check.

I have to say this is one of the worst here for such things. I even went to an Android forum recently, but they had nothing but nice things to say about Apple, go figure.

 

[techwhiz]

Product Quality

Say what you want about Android and the Google Nexus 7 and brag about your $199 tablet, Seeing this sure turned my thinking around. Look at the actual screen usability for the N7 vs the iPad.

Then you take a look at some of the most common apps that people use and what great apps the Nexus 7 has to use... scaled up Cellphone apps... ugh!

Besides, how can you compare 8GB with a min. of 16GB? Compare the $249 16GB N7 versus the $329 16GB iPad mini. My extra $80 is going to the absolute best tablet in the 7-8" range... the Mini.



WHAT?! Get a grip. Those were actual screenshots from the Mini Keynote. Honest screenshots.


Funny how you just addressed MONEY instead the usability of the thing. The N7 and the Mini are approx. the same size overall but the Mini's screen dwarfs the N7's.



It ain't all about money! Why are you two refusing to address the quality of the product? A race to the bottom. Google's losing money on it so they can make money on Ad sales and so they don't really care what you end up with.

Enjoy your scaled up Cellphone apps! You get what you pay for. A quality product with Aluminum and Glass or you can have your plastic. Enjoy!

The screen shots are not honest. There are plenty of apps that use the native resolution of the tablet and a Nexus is anything but junk.

I'm not a troll and own Apple stuff. It's not a race to the bottom but just because Apple made it doesn't justify the price.

In my previous post, I indicated that my 6 year olds are comfortable using either and so is my wife and my daughter. I use an Android phone and I also have an iPad.

There are lots of differences but not enough to call Android crap. There is nothing to call a Nexus & crap about. it's solid hardware with a 1280x800 display. So it's not made from aluminum. If that really matters then definitely buy an iPad mini.

We can agree to disagree without calling names.
People get emotional, and unless Apple or Google are paying your salary, it's just a fun toy.

 

[JAT]

No, they don't sell access to you, where you have read such a wrong claim?

In little boxes on webpages where it says "Google" along the side. Maybe if you run Adblock you don't know about such things.

I'd argue a few things which will be contradictory (and I recognize that ahead of time)

1. We see what we want to see. IE - Pregnant women notice pregnant women when otherwise they wouldn't. A person, where previously might not see the car they are interested in, sees them all over once they buy it. It's because they are consciously or subconsciously looking for it. This isn't a bad thing. It's how the brain works. Recognizing patterns or familiar data.

2. People are more sensitive to things they care about then things they don't. In relation to tech - One is probably (I say probably) not notice when a brand they don't care for is being slammed or mocked then a brand they care about

Are you talking about you or me? I don't disagree about internal subjectivity, but there are things that contra-indicate. Like autism, where focus is often too high, but yet objective.

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You really raise some excellent points. People are critical of the things they are passionate about. I certainly wouldn't take the time to go bash the BB Playbook on a BB forum because I couldn't care less about what they do with it. It's not that I have a strong opinion of the Playbook, I just don't seem to care about it.

See, this is exactly what I don't get. Using your term, which I agree with....Why are IT "professionals" passionate (negatively) about Apple computers, which they don't want their companies to use? Why are Android geeks passionate about the iPhone?

It makes no sense. The only other place I've seen this is Ford vs GM people, both sides are fracking nuts in that case. Maybe these are redneck nerds?

 

[Oletros]

In little boxes on webpages where it says "Google" along the side. Maybe if you run Adblock you don't know about such things.

This is not selling access to you, or are you saying that Apple sells access to you with iAds?

 

[Deslock]

Nexus has a Pentile display. These displays use 2 sub pixels per pixel, or four sub pixels for two pixels, while iPad, iPod, and every computer monitor, laptop display, and TV in existence use 3 sub pixels per pixel. That is one third fewer sub pixels. Which goes a long way to explaining why the display isn't anywhere near as good as you would expect from the resolution.

The Nexus 7 is not pentile; it's just a mediocre quality screen.

BTW, pentile has disadvantages, but they don't include colors being washed out or poor viewing angles. My Nexus 7's display looks like ass compared to my Galaxy Nexus', which itself looks worse than the S3 (both of those phones use pentile).