"and I think a lot of customers are going to be very excited about that," Schiller said."
Using Steve's words as a springboard, just to get to the psyche of the consumer, without integrity behind it, is not going to get sharp minds to buy. People are waking up. High prices for some hardware was always accepted because of performance tied in with aesthetics, i.e. the MBP. The MB's were accepted, because they were a sturdy machine, which boasted aesthetic value also and got the job done, in a compact size, for school etc. But now Steve's phrases are clearly being used to keep money coming in, instead of really trying to do something for the customers. The starting mini, could have easily and would have been appropriate, to start at 220. Guaranteed, they would fly off of the shelves, people would be happy, the company would be ok etc. You buy a machine for 300 and by the fifth month of payment to rip off att, on the lowest gigs, you have basically bought another ipad mini. Does this not make sense to people? Your paying a phone bill, that att always manages to find a way to mark up every month due to "backround apps running", and the "mysterious extra data usage" that couldn't possibly be, because you purposely let the device have downtime that month . . These stories are all commonplace now. But because we want our toys, we suffer to have and use them? The legacy of Apple is crumbling quickly and while I know Steve is gone as someone politely pointed out to me, it doesn't mean his legacy needs to die. Vision was his main asset and we are now seeing how vision, does actually need to be at the helm of a company. A couple fake nice words, uttered, just to get into the psyche of the individual, to trick them into feeling good about their purchases is low down. When Steve said that phrase, there was still purpose behind it. It is now just a tool.
