Phil Schiller on iPhone XR Display: 'If You Can't See the Pixels, at Some Point the Numbers Don't Mean Anything'

[PickUrPoison]

and you have one? you talk about how clear videos are on a 828 screen so i assume you aren't talking out of your ass but from first hand experience?

You said no one is dumb enough to make an 828 screen.

If you have an iPad it’s easy to view 1080p content in a window that’s 828 pixels in height. You can see for yourself how sharp it is. And that’s with a display that’s only 264 ppi. Just think how much better it will look on a 326 ppi display.

 

[kre62]

Look the point is not weather or not 828p is better, it’s this:

Does having the best hardware/chips available (3x faster than any android), best face tech, best battery life and best operating system outweigh the fact that the XR has slightly less screen sharpness, but still really really sharp? For the price savings, absolutely. The price of the phone is a bargain for the internal tech you are getting.

Let me put it this way: would you rather have a 1ghz cpu hooked up to a 4K display or a 4ghz cpu hooked up to a 1080p display? I’ll take the power any day because even for a big monitor 1080p is fine. I want my phone to scream performance wise.

So that is why the XR is better than any android phone. Comparing to other iPhones, I still like the XR as I don’t think the extras in the XS are justified for the price.

 

[Baymowe335]

So why did they kill the iPhone SE? It had every useful feature you listed, and it sold for ~ $300.

The SE didn’t have a cutting edge chip, cutting edge camera, and cutting edge facial recognition. It was worse in every way that the big brother iPhones. This Xr shares a lot of features with the flagship phones...even having a bigger screen than one of them.

 

[boomer11]

You said no one is dumb enough to make an 828 screen.

If you have an iPad it’s easy to view 1080p content in a window that’s 828 pixels in height. You can see for yourself how sharp it is. And that’s with a display that’s only 264 ppi. Just think how much better it will look on a 326 ppi display.

lol yeah that was a shot at apple. only they are. you specifically said how much more clear stuff looks on a 828 screen. nice to see you back track b/c you've never seen it yourself. so basically talking out your ass lol

the bigger the screen hence the further you hold the screen away from your face, the less ppi you need.....btw little did you know, the ipad can actually display 1080p videos at NATIVE resolution. something the xr has no shot of doing.

i understand why you wouldn't understand that though. you actually think upscaled videos look as clear as native videos.

 

[Baymowe335]

Look the point is not weather or not 828p is better, it’s this:

Does having the best hardware/chips available (3x faster than any android), best face tech, best battery life and best operating system outweigh the fact that the XR has slightly less screen sharpness, but still really really sharp? For the price savings, absolutely. The price of the phone is a bargain for the internal tech you are getting.

Let me put it this way: would you rather have a 1ghz cpu hooked up to a 4K display or a 4ghz cpu hooked up to a 1080p display? I’ll take the power any day because even for a big monitor 1080p is fine. I want my phone to scream performance wise.

So that is why the XR is better than any android phone. Comparing to other iPhones, I still like the XR as I don’t think the extras in the XS are justified for the price.

Most consumers are just going to look at it and decide if it looks good. The average person doesn’t care about 1080P and penalty doesn’t even understand it. Apple understands the consumer’s mentality.

 

[clangers23]

I'm assuming Apple will now be lowering the resolution of the iPhone 11 given that it's apparently pointless? This is just another example of Apple removing a key feature of a lower priced model to differentiate it from the higher priced models. They do this routinely, Macbook Pro 13", two thunderbolt ports, no touch bar and after the recent update dual core only on the base model.

I'm amazed people on here will desperately justify Apple selling their customers short and in this case racing to 2011. It's 2018 and 828p on a $750 premium priced phone is appalling no matter what new name they give it. Liquid retina lmfao!
[doublepost=1540256017][/doublepost]

Look the point is not weather or not 828p is better, it’s this:

Does having the best hardware/chips available (3x faster than any android), best face tech, best battery life and best operating system outweigh the fact that the XR has slightly less screen sharpness, but still really really sharp? For the price savings, absolutely. The price of the phone is a bargain for the internal tech you are getting.

Let me put it this way: would you rather have a 1ghz cpu hooked up to a 4K display or a 4ghz cpu hooked up to a 1080p display? I’ll take the power any day because even for a big monitor 1080p is fine. I want my phone to scream performance wise.

So that is why the XR is better than any android phone. Comparing to other iPhones, I still like the XR as I don’t think the extras in the XS are justified for the price.

It's not a bargain, $750 was the price for a top of the line phone before Apple moved that bar up to $1000 and more recently $1100. Only Apple could get away with defining $750 as the budget price point.

 

[PickUrPoison]

lol yeah that was a shot at apple. only they are. you specifically said how much more clear stuff looks on a 828 screen. nice to see you back track b/c you've never seen it yourself. so basically talking out your ass lol

the bigger the screen hence the further you hold the screen away from your face, the less ppi you need.....btw little did you know, the ipad can actually display 1080p videos at NATIVE resolution. something the xr has no shot of doing.

i understand why you wouldn't understand that though. you actually think upscaled videos look as clear as native videos.

1) I said 1080p content looks excellent when downsampled to 828 vertical resolution. Which is true. It’s easy to see 1080p content resampled to 828 vertical and it doesn’t require an XR.

2) Of course the iPad can display 1080 content native. 1080p content can also be re-sampled to smaller vertical resolutions as well. It can also be slightly upsampled as there are 2048 horizontal pixels.

3) I never said upscaled videos look as clear as native videos.

 

[kre62]

I'm assuming Apple will now be lowering the resolution of the iPhone 11 given that it's apparently pointless? This is just another example of Apple removing a key feature of a lower priced model to differentiate it from the higher priced models. They do this routinely, Macbook Pro 13", two thunderbolt ports, no touch bar and after the recent update dual core only on the base model.

I'm amazed people on here will desperately justify Apple selling their customers short and in this case racing to 2011. It's 2018 and 828p on a $750 premium priced phone is appalling no matter what new name they give it. Liquid retina lmfao!
[doublepost=1540256017][/doublepost]

It's not a bargain, $750 was the price for a top of the line phone before Apple moved that bar up to $1000 and more recently $1100. Only Apple could get away with defining $750 as the budget price point.

It is a bargain when you compare the internal tech and performance to any other Android phone. The XR has no peer performance wise. It’ll be ever so slightly faster than the XS Max and XS even, since it has to render less pixels. The XR may well be the fastest, most powerful phone ever created. Couple that with the GPU and neural engine and you have the most advanced tech on the market, period, for 750 bucks. It’s a steal.

That those internals are hooked up to an 828p display doesn’t bother me. The internals are what matters, and the XR has Pro grade internals.

 

[boomer11]

1) I said 1080p content looks excellent when downsampled to 828 vertical resolution. Which is true. It’s easy to see 1080p content resampled to 828 vertical and it doesn’t require an XR.
.

ok. show me.

 

[PickUrPoison]

ok. show me.

You don’t need anything fancy, just use handbrake, width of 1472, height of 828. Anamorphic/loose, modulus/2.

 

[MrX8503]

You can't compare LCD PPI to OLED PPI because most OLED phone displays are pen tile. The pixel density OLED displays have to be much higher to overcome the screen door effect.

Galaxy Note 9 - 516 x 0.75 = 387ppi
iPhone XS - 458 x 0.75 = 343ppi
iPhone XR - 326 x 1 = 326ppi

As you can see, the pixel density is much closer than you think. Then take into account that pixel density is 1 metric of a great display and you can see that this issue with the XR resolution is overblown. Apple's choice of resolution is further justified by Samsung disabling 1440p by default.

This is why Apple and their consumers don't get hung up on specs. You can't justify the value of the phone on specs alone especially when you can't take them at face value.

 

[boomer11]

You don’t need anything fancy, just use handbrake, width of 1472, height of 828. Anamorphic/loose, modulus/2.

ok well create it and upload a 828 version and the original 1080 version to youtube and let the world see.

 

[kre62]

ok well create it and upload a 828 version and the original 1080 version to youtube and let the world see.

Stop getting so hung up on the screen and see my other posts. The internals of the XR are the real benefit to the phone. Doesn't matter what display those internal are hooked up to, the performance will be mind blowing compared to any Android phone.

 

[imola.zhp]

If you have invested heavily in the ecosystem, use iCloud, etc., and need a new phone, then yes, there is a degree of pressure to buy from Apple again.

Depends on your criteria for “needing” a new phone. Most people don’t “need” a new phone every year.

Additionally, one could get a “new” phone from previous years. Apple still sells the iPhone 7 brand new for as little as $450. Your not “forced” to spend triple digits every year.

 

[PickUrPoison]

ok well create it and upload a 828 version and the original 1080 version to youtube and let the world see.

Yeah I’ll get right on that.

btw, 1080p also looks excellent on the 750p of the 4.7” iPhones.

 

[boomer11]

Yeah I’ll get right on that.

btw, 1080p also looks excellent on the 750p of the 4.7” iPhones.

lol yeah and that 1080p would look even better on a 1080 screen. whats your point? man you dont even have the xr yet and you are already trying to justify hard.

 

[Shanghaichica]

Stop getting so hung up on the screen and see my other posts. The internals of the XR are the real benefit to the phone. Doesn't matter what display those internal are hooked up to, the performance will be mind blowing compared to any Android phone.

I’d rather have the Xr are over any android phone because it’s an iPhone but resolution is important to me which is why I went with the max.
[doublepost=1540266262][/doublepost]

Stop getting so hung up on the screen and see my other posts. The internals of the XR are the real benefit to the phone. Doesn't matter what display those internal are hooked up to, the performance will be mind blowing compared to any Android phone.

I think mind blowing is an exaggeration, unless you are comparing it to a budget android phone running a 4 year old chip.

The current SD845 is very capable. The A12 beats it in the benchmarks but it’s no slouch and you’ll have a good experience for day to day tasks.

The iPhone is better for me because of iOS, the ecosystem and support.

 

[PickUrPoison]

lol yeah and that 1080p would look even better on a 1080 screen. whats your point? man you dont even have the xr yet and you are already trying to justify hard.

My point is you don’t have to have native resolution to have an excellent picture. I’m not getting an XR and there’s nothing to justify, it’s simply a fact.

If someone wants a higher ppi, it’s available from Apple in a smaller or larger screen than the XR, but you’re going to have to pay more to get the better screen of the XS/XS Max. Or they can buy an Android if they prefer.

On Friday, maybe you’ll go to an Apple store and watch 1080 content on an XR. It’s better screen tech and still 326 ppi, so it will look even better than the excellent quality of 1080p on iPhone 6/7/8.

 

[iMEric984]

imagine defending a company for making a 720 display in 2018 and charging 800 bucks for it

and then lying to yourself and saying you cant tell the difference from a 720p movie and a 1080p movie. yikes!

Where were the complaints from iPhone 4-iPhone 8?? Those phones all started around the same price. It’s petty to think the only thing you’re buying is the screen. As I’ve said in my previous posts. Most people aren’t concerned with ppi on a phone. They buy Apple because of the ecosystem, the reliability, speed, updates, etc. I could never tell the difference from my 6 to my 7 Plus. They both looked sharp to me.
[doublepost=1540269439][/doublepost]

Sine would say Phil is full of ****.

I would just say that Mr Schiller’s statements are at best contradictory, and at worst insultingly disingenuous.

If pixels don’t matter, why rhapsodize about a gorgeous new screen in the Sr line of phones? Why even include it if it just jacks up the price with no benefit?

Everybody knows that the Jr line launched after the Sr line in order for the pent-up demand to be steered to that device. Unless the marginal unit profit in the Jr line exceeds that if the Sr line, we will never see a Jr launch before a Sr line product.

The when it’s ready is misleading. When one considers the lead times in such a segment and the necessity of launching in time and in quantity, and the fact that on the hallmark bread and butter items Apple generally keeps its cadence, it is misleading to make it seem like it is a coincidence these things happen. (There is no doubt a product roadmap that exists for the next several years that gets very accurate 2-3 years out and locked in 1-2 years out.)

I like Phil, but think, in general, these kinds of comments do damage to the authenticity of the Apple brand because they assume the customers are kinda stupid or ignorant.

Also, the naming conventions are kind of crappy. Sticking with 6, 6s, 7, 7s, is familiar to people and puts a psychological pressure to upgrade on folks as everyone likes, to some extent, to keep up with the Joneses; an abstract naming convention like X, XS, XR, destroys this for all but diehard detailed Apple fans.

How could they keep going with numbers. Last year was the 8 series, they skipped the 9 and went to X (ten for 10th anniversary). This year is an S upgrade so you get XS. I don’t really care for the Max name but I get it. Max just means bigger screen. Plus meant more features. (Dual cams) OIS.

 

[Shanghaichica]

My point is you don’t have to have native resolution to have an excellent picture. I’m not getting an XR and there’s nothing to justify, it’s simply a fact.

If someone wants a higher ppi, it’s available from Apple in a smaller or larger screen than the XR, but you’re going to have to pay more to get the better screen of the XS/XS Max. Or they can buy an Android if they prefer.

On Friday, maybe you’ll go to an Apple store and watch 1080 content on an XR. It’s better screen tech and still 326 ppi, so it will look even better than the excellent quality of 1080p on iPhone 6/7/8.

The 6/7/8 and 8 did not look good to me. After the iPhone 4 the only iPhone worth owning was the 6 plus. One of the reasons I switched back was because it finally had a 1080p display. I tried the 5S before that and lasted for 28 days. I found the screen too small and too low res.

 

[honglong1976]

Way to miss the point!

Phil Schiller on iPhone XR Display: 'If You Can't See the Pixels, at Some Point the Numbers Don't Mean Anything'

My point was you can tell as I had a 720P and 1080p of the same model/size phones before roughly the size of an iPhone XR.

How did I miss the point?

 

[Khedron]

The keyboard needs to be raised for comfortable typing. That’s really the only place where there is dead space, and it’s for a good reason.

Here's another example of dead space, or a "virtual chin"

 

[cocoua]

The whole 400/500+ PPI on smart phones is somewhat pointless.

I though that until I got one, still pictures are indistinguishable you can read while the screen is moving (scrolling, whatever) this means A LOT of less eyes fatigue at the end of the day, only super high res would make screen looks physical stuff, as eyes are processing images in move everytime (even you laying on bed staring at the roof, there is always move, but you cannot tell because the human retina has each, approximately 6 million cones and 120 million rods - wikipedia)

so real test is using it, user experience improves a lot, you can tell very fast which screen has 200ppi or 500ppi

 

[recoil80]

And yet they increased the PPI for the X and XS... Apparently Apple's design team could still see the pixels.

That's the point I was going to make. Even the 8+ had an higher pixel density, and speaking of new products Xs and Xs Max have more ppi.
I think 326ppi is ok, but not great. I had the 8+ while my wife had an iPhone 8 and I could tell my phone's display was better. I'm not saying I was constantly seeing pixels on her phone, but having a better resolution helps. Once you go too far, like > 500ppi, Schiler is right

 

[netdudeuk]

Depends on your criteria for “needing” a new phone. Most people don’t “need” a new phone every year.

Additionally, one could get a “new” phone from previous years. Apple still sells the iPhone 7 brand new for as little as $450. Your not “forced” to spend triple digits every year.

I agree. Most phone buyers more than likely want one rather than need one. However, I bought my current phone because the previous one, which I was happy with, completely failed. It was a modest (and rebranded) device so repair wasn't an option. So, on that occasion, I needed a new phone.