Apple's marketing chief Phil Schiller believes the iPad Pro can be both a PC replacement and a supplementary device to the Mac.
In a
wide-ranging interview with
T3 about the iPad Pro and other Apple products, including the iPhone X, iMac Pro, HomePod, and AirPods, Schiller said the iPad Pro's exact use case ultimately varies by customer.Schiller added that, for many customers, the iPad Pro becomes their primary computing device, especially while traveling.Schiller acknowledged that this isn't the case for everyone, as some customers may only use an iPad Pro for certain tasks where a tablet can provide a better experience, such as reading or watching movie and TV shows.Schiller referred to the iPad Pro as a computer on a few occasions, which contrasts with Apple's latest
"What's a Computer?" ad for the tablet.
At the end of the video, a mother asks her young daughter "what are you doing on your computer?" and the daughter responds by asking "what's a computer?" to imply that the iPad Pro is not a computer.
While the ad might suggest Apple's increasing focus on the iPad over the Mac, Schiller ensured that the company "cares deeply" about its pro customers. "We love that so much is created on Mac," he said.
To address the needs of those professionals, Apple is
launching a powerful iMac Pro this week. The company is also
working on a modular Mac Pro that will be accompanied by Apple-branded pro displays.
Interview: Apple's Phil Schiller on How the iPhone X 'Seemed Impossible at the Start'
Article Link:
Phil Schiller Says iPad Pro Can Both Supplement and Replace the Mac