Phil Schiller Talks 16 GB iPhones and Thinness vs Battery Life Tradeoffs

Discussion in ' News Discussion' started by MacRumors, Jun 9, 2015.

  1. MacRumors macrumors bot


    Apr 12, 2001

    A day after the WWDC keynote address, Apple SVP of Marketing Phil Schiller joined Daring Fireball's John Gruber on Gruber's podcast, The Talk Show. The episode has not yet been posted, but The Verge was on hand to document the interview. Schiller addressed concerns about 16 GB iPhones, the decision between thin devices and battery life and the single USB port on the MacBook.

    Gruber suggested to Schiller that the Cupertino company's iOS devices should come with larger storage capacities on the low end, as the 16 GB of storage provided in the base iPhone 6 or 6 Plus is harder to live with with the current size of apps. Schiller countered that services like iCloud could make up the difference.
    Schiller also said that using 16 GB storage for lower-end models allows Apple to save money for use on higher-end components in other parts of the device, like the camera.

    When asked about the relationship between the thickness of a phone and battery life, and whether maintaining the thickness of its devices could lead to more power-efficient internals and bigger batteries, Schiller said that Apple has the right balance with its devices. He points out that a device with a larger battery and thickness becomes heavier and takes longer to charge. Schiller notes that Apple tries to figure out the tradeoffs with every device it makes, and he thinks the company has made "great choices" in those tradeoffs.

    The Apple SVP also acknowledged that the new MacBook, with its one USB-C port and new keyboard, isn't for everyone. However, he said he believes that Apple is a company that needs to release forward-thinking products like the new MacBook, which is an effort to push the world into a place where users don't plug things into their laptops. Schiller said he wants an Apple that's "bold and taking risks and being aggressive."

    Apple has faced criticism for its "bold decisions" in the past, with users unsure of whether a 16 GB device is enough for a daily driver, concern about whether new devices will have improved battery life with thinner designs and products with new technology that come with heavy initial limitations.

    While the episode has not yet debuted online yet, it should be available on Daring Fireball in due time.

    Update: Full video of the interview is now available. There is some profanity, primarily during the introductory section before Gruber and Schiller take the stage.

    Article Link: Phil Schiller Talks 16 GB iPhones and Thinness vs Battery Life Tradeoffs
  2. farewelwilliams macrumors 68000

    Jun 18, 2014
  3. christarp macrumors 6502


    Oct 29, 2013
    I agree with him completely about the macbook. If you don't like it, buy the macbook pro.
  4. Roadstar macrumors 65816


    Sep 24, 2006
    Vantaa, Finland
    So it seems like we can abandon any hopes for at least 32 GB baseline storage for the 6s generation. Sigh.
  5. flash84x macrumors regular

    Aug 5, 2011
    price-conscious customers are able to live in an environment where they don't need gobs of local storage because these services are lightening the load
    So they can pay a monthly subscription for more storage space since you only give them 5GB? Bad argument.
  6. gugy macrumors 68030


    Jan 31, 2005
    La Jolla, CA
    Apple is being greedy. 32gb should be standard on all base models. Seriously they make large profits and jumping the storage is going to be a minimal impact. The thing is they want to make sure people always go to that $100 more to get the next model that has an acceptable storage so they can even make more profit.

    Try again Phil.
  7. aajeevlin macrumors 6502a

    Mar 25, 2010
    "The belief is more and more as we use iCloud services for documents and our photos and videos and music,"

    Personally I won't mind doing this. However, I also don't have unlimited data or unlimited fund to pay for data. Giving that, I'd still like to have my local storage. Unless Apple decides to buy (or pay) cell company and offer Apple users free cell services or something.
  8. Kenrik, Jun 9, 2015
    Last edited by a moderator: Jun 9, 2015

    Kenrik macrumors 6502

    Dec 21, 2004
    ********. The price difference between 16 and 32gb chips is only a few dollars. They are just trying to keep the margins strong.
  9. chr1s60 macrumors 68000


    Jul 24, 2007
    Just because streaming is an option for many forms of media doesn't mean everyone wants to use it all the time. I personally prefer more storage instead of being forced to manage what I always have with me and having the option to stream media or pull it from the cloud when I want. Bring back the iPod Classic!!
  10. redheeler macrumors 604


    Oct 17, 2014
    Why, just because he tries to make excuses for the 16 GB on the current iPhones?
  11. 3N16MA macrumors 65816


    Jul 23, 2009
    Translation: We got rid of the 32GB option and kept the 16GB at the low end so everyone would upgrade to at least 64GB.
  12. Broph macrumors 6502


    Jun 23, 2010
    New Zealand
    "Save money on higher-quality internals, such as the camera"... The margins are already ridiculously high, and the cost of flash storage from 16GB to 32GB is very minuscule in comparison. Stop being greedy.
  13. Abazigal macrumors G4


    Jul 18, 2011
    Makes no difference to me. I am going with 64gb minimum for my next iPhone and it's still cheaper compared to the previous pricing tier.
  14. JPark macrumors 6502a

    Jun 5, 2006
    A 16GB minimum is bad, but it's worse than that. The 5c still comes with only 8GB. Saying that price conscientious users can offload data to iCloud is rubbish. You can't do anything with the free 5GB Apple offers, and anything beyond that isn't likely to appeal to the price conscientious.
  15. JohnnyApple$eed macrumors member


    Feb 19, 2015
    Because that is exactly what I want. To rely on the cloud so companies like AT&T, Verizon, etc. can suck you dry using data! Sigh. I would like to ask Phil "Do you own Gold?" Well local storage is like Gold. When the $ish goes down you know you have Gold".
  16. oldmacs macrumors 601


    Sep 14, 2010
    Ugh… 16GB is not enough, the cloud is not the solution for everything.

    Apple get it through your heads that many want to plug things into their laptops. Its still the easiest way to do many things. However feel free to have as few ports as you want on the Macbook as long as you don't remove ports on the Pro.
  17. Evmanw macrumors regular


    Aug 4, 2010
    Honestly, a lot of the issues I see with my friends iPhones are that they don't have enough storage because they opted for the 16gb one, not realizing that it would not be enough. iCloud is mostly for backing stuff up, not for primary storage right now... They really need to start with 32gb...
  18. al256 macrumors 6502a


    Jun 7, 2001
    Between the keynote reference to his site and this, Gruber made it.
  19. dingdong, Jun 9, 2015
    Last edited: Jun 10, 2015

    dingdong macrumors regular


    Apr 10, 2007
    wishing for 256GB Iphone in the next couple releases..
  20. iBlazed macrumors 68000


    Feb 27, 2014
    New Jersey, United States
    I don't care as long as 64GB or more continues to be the middle option.
  21. keysofanxiety macrumors G3


    Nov 23, 2011
    What a crock, I'm sure 16GB minimum capacity has been such since the iPhone 4S. Flash storage has plummeted in price since then and it's likely Apple pay next-to-nothing for it. Furthermore the 16GB model makes the 64GB model look like a comparatively 'great' deal, like you're getting more for your money - it's all subtle marketing and mind games.

    Let's not even mention the 8GB models ...
  22. Russlush3 macrumors member

    Jul 18, 2009
    Soooooo "We know what's right" and "you don't know what you're talking about." Sadly, nothing new here.
  23. keysofanxiety macrumors G3


    Nov 23, 2011
    Huh? They already have 128GB.
  24. Pbrutto macrumors 6502a


    Apr 21, 2015
    Eastern PA
    I have never had the base model storage on any of my iPhones...and I understand wanting to push people to the cloud...but really 16 gigs is a complete and utter joke. And I use iTunes Match and don't store my music locally....And I still think it's a joke! Those that accept 16 gigs as a reasonable base model are either people who are blind Apple fanatics, don't truly use their smartphone, or are really old and were talked into a smartphone they don't need.
  25. chr1s60 macrumors 68000


    Jul 24, 2007
    Exactly. Lower storage means spending more $ on data and streaming services which is what these companies want. Then when their service isn't working when you want or need it you end up screwed despite the money you have put out.

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