Phil Schiller Talks 16 GB iPhones and Thinness vs Battery Life Tradeoffs

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Original poster
Apr 12, 2001
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A day after the WWDC keynote address, Apple SVP of Marketing Phil Schiller joined Daring Fireball's John Gruber on Gruber's podcast, The Talk Show. The episode has not yet been posted, but The Verge was on hand to document the interview. Schiller addressed concerns about 16 GB iPhones, the decision between thin devices and battery life and the single USB port on the MacBook.

Gruber suggested to Schiller that the Cupertino company's iOS devices should come with larger storage capacities on the low end, as the 16 GB of storage provided in the base iPhone 6 or 6 Plus is harder to live with with the current size of apps. Schiller countered that services like iCloud could make up the difference.
"The belief is more and more as we use iCloud services for documents and our photos and videos and music," he said, "that perhaps the most price-conscious customers are able to live in an environment where they don't need gobs of local storage because these services are lightening the load."
Schiller also said that using 16 GB storage for lower-end models allows Apple to save money for use on higher-end components in other parts of the device, like the camera.

When asked about the relationship between the thickness of a phone and battery life, and whether maintaining the thickness of its devices could lead to more power-efficient internals and bigger batteries, Schiller said that Apple has the right balance with its devices. He points out that a device with a larger battery and thickness becomes heavier and takes longer to charge. Schiller notes that Apple tries to figure out the tradeoffs with every device it makes, and he thinks the company has made "great choices" in those tradeoffs.

The Apple SVP also acknowledged that the new MacBook, with its one USB-C port and new keyboard, isn't for everyone. However, he said he believes that Apple is a company that needs to release forward-thinking products like the new MacBook, which is an effort to push the world into a place where users don't plug things into their laptops. Schiller said he wants an Apple that's "bold and taking risks and being aggressive."

Apple has faced criticism for its "bold decisions" in the past, with users unsure of whether a 16 GB device is enough for a daily driver, concern about whether new devices will have improved battery life with thinner designs and products with new technology that come with heavy initial limitations.

While the episode has not yet debuted online yet, it should be available on Daring Fireball in due time.

Update: Full video of the interview is now available. There is some profanity, primarily during the introductory section before Gruber and Schiller take the stage.



Article Link: Phil Schiller Talks 16 GB iPhones and Thinness vs Battery Life Tradeoffs
 

flash84x

macrumors regular
Aug 5, 2011
189
132
price-conscious customers are able to live in an environment where they don't need gobs of local storage because these services are lightening the load
So they can pay a monthly subscription for more storage space since you only give them 5GB? Bad argument.
 

gugy

macrumors 68040
Jan 31, 2005
3,375
4,129
La Jolla, CA
Apple is being greedy. 32gb should be standard on all base models. Seriously they make large profits and jumping the storage is going to be a minimal impact. The thing is they want to make sure people always go to that $100 more to get the next model that has an acceptable storage so they can even make more profit.

Try again Phil.
 

aajeevlin

macrumors 65816
Mar 25, 2010
1,051
445
"The belief is more and more as we use iCloud services for documents and our photos and videos and music,"

Personally I won't mind doing this. However, I also don't have unlimited data or unlimited fund to pay for data. Giving that, I'd still like to have my local storage. Unless Apple decides to buy (or pay) cell company and offer Apple users free cell services or something.
 

JPark

macrumors 6502a
Jun 5, 2006
659
147
A 16GB minimum is bad, but it's worse than that. The 5c still comes with only 8GB. Saying that price conscientious users can offload data to iCloud is rubbish. You can't do anything with the free 5GB Apple offers, and anything beyond that isn't likely to appeal to the price conscientious.
 

JohnnyApple$eed

macrumors member
Feb 19, 2015
68
331



A day after the WWDC keynote address, Apple SVP of Marketing Phil Schiller joined Daring Fireball's John Gruber on Gruber's podcast, The Talk Show. The episode has not yet been posted, but The Verge was on hand to document the interview. Schiller addressed concerns about 16 GB iPhones, the decision between thin devices and battery life and the single USB port on the MacBook.

Gruber suggested to Schiller that the Cupertino company's iOS devices should come with larger storage capacities on the low end, as the 16 GB of storage provided in the base iPhone 6 or 6 Plus is harder to live with with the current size of apps. Schiller countered that services like iCloud could make up the difference.
Schiller also said that using 16 GB storage for lower-end models allows Apple to save money for use on higher-end components in other parts of the device, like the camera.

When asked about the relationship between the thickness of a phone and battery life, and whether maintaining the thickness of its devices could lead to more power-efficient internals and bigger batteries, Schiller said that Apple has the right balance with its devices. He points out that a device with a larger battery and thickness becomes heavier and takes longer to charge. Schiller notes that Apple tries to figure out the tradeoffs with every device it makes, and he thinks the company has made "great choices" in those tradeoffs.

The Apple SVP also acknowledged that the new MacBook, with its one USB-C port and new keyboard, isn't for everyone. However, he said he believes that Apple is a company that needs to release forward-thinking products like the new MacBook, which is an effort to push the world into a place where users don't plug things into their laptops. Schiller said he wants an Apple that's "bold and taking risks and being aggressive."

Apple has faced criticism for its "bold decisions" in the past, with users unsure of whether a 16 GB device is enough for a daily driver, concern about whether new devices will have improved battery life with thinner designs and products with new technology that come with heavy initial limitations.

While the episode has not yet debuted online yet, it should be available on Daring Fireball in due time.

Article Link: Phil Schiller Talks 16 GB iPhones and Thinness vs Battery Life Tradeoffs
Because that is exactly what I want. To rely on the cloud so companies like AT&T, Verizon, etc. can suck you dry using data! Sigh. I would like to ask Phil "Do you own Gold?" Well local storage is like Gold. When the $ish goes down you know you have Gold".
 

oldmacs

macrumors 601
Sep 14, 2010
4,498
6,166
Australia
Ugh… 16GB is not enough, the cloud is not the solution for everything.

Apple get it through your heads that many want to plug things into their laptops. Its still the easiest way to do many things. However feel free to have as few ports as you want on the Macbook as long as you don't remove ports on the Pro.
 

Evmanw

macrumors regular
Aug 4, 2010
155
36
Honestly, a lot of the issues I see with my friends iPhones are that they don't have enough storage because they opted for the 16gb one, not realizing that it would not be enough. iCloud is mostly for backing stuff up, not for primary storage right now... They really need to start with 32gb...
 

dingdong

macrumors regular
Apr 10, 2007
161
66
wishing for 256GB Iphone in the next couple releases..
 
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keysofanxiety

macrumors G3
Nov 23, 2011
9,534
25,264
What a crock, I'm sure 16GB minimum capacity has been such since the iPhone 4S. Flash storage has plummeted in price since then and it's likely Apple pay next-to-nothing for it. Furthermore the 16GB model makes the 64GB model look like a comparatively 'great' deal, like you're getting more for your money - it's all subtle marketing and mind games.

Let's not even mention the 8GB models ...
 

Pbrutto

macrumors 6502a
Apr 21, 2015
608
1,274
Eastern PA
I have never had the base model storage on any of my iPhones...and I understand wanting to push people to the cloud...but really 16 gigs is a complete and utter joke. And I use iTunes Match and don't store my music locally....And I still think it's a joke! Those that accept 16 gigs as a reasonable base model are either people who are blind Apple fanatics, don't truly use their smartphone, or are really old and were talked into a smartphone they don't need.
 

chr1s60

macrumors 68000
Jul 24, 2007
1,979
1,534
California
Because that is exactly what I want. To rely on the cloud so companies like AT&T, Verizon, etc. can suck you dry using data! Sigh. I would like to ask Phil "Do you own Gold?" Well local storage is like Gold. When the $ish goes down you know you have Gold".
Exactly. Lower storage means spending more $ on data and streaming services which is what these companies want. Then when their service isn't working when you want or need it you end up screwed despite the money you have put out.
 
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