Yep.
We have a ton of Hue lights throughout the house. Some merely white ones on motion sensors or for basic needs (e.g. hallways). A couple turn on automatically when we get home so we're not in the dark (geofencing). Some white ambience in our kitchen that change tone with time of day, which is nice. Two filament in the bedroom, on timers (on-off twice a day). I have a lot of color Hues in the living area and my office. They turn on with one selected scene at sunset for ambience and they're hooked up to Sync for TV (used to previously also have my iMac set up for Sync, but recently moved and put the LED strip into a different place than the office, so not using that any longer). The only time I recently somewhat played around with this was for Halloween. Otherwise I've been using the same scene for literal years, because I like it and it does the job.
One of my MAIN reasons for going smart is that *I* don't have to constantly think about any of this and can automate as much as possible. If I have to start thinking about which of the many available scenes I want to set right this moment or which sync mode (intense or low, music or theatrical, or...or...) I want to use that other moment, it defies the purpose for me because it puts the decision and mental energy back onto me.
I feel no need to constantly have fancy effects (most of which are "too much" after a few minutes) or to change the scenes all the time. It's all cool that with Twinkly's you can address each light individually and that you can map actual pictures and stuff. But again... does anyone actually really use this in their daily life? I know a million better things to use that time and mental energy for. More isn't always automatically better. But it's a common mindset very prevalent in the PC world that's been bleeding over into the Mac world for a number of years, now.