why they use Jaguar instead of 10.2
I don't really know for sure why they decided to use a code name this time... seems kinda wierd to me as well.
But, I'm pretty sure it was just to get publicity so that it would bolster the switch campaign. It's somewhat of a catchy name, so people who don't know macs would get interested and ask about it... then maybe want to try/buy it.
I don't recall very many instances of companies using code names to sell their software (Os's for that matter) and I'm guessing that not using the code name is the norm. Thus, Apple breaks the norm (like it has in the past) and calls attention to itself. This could be good or bad (more likely good), but I'm guessing that there will be more software/OS's (MS?) that are publicized or maybe even sold under code names in the near future.
-- Bert 😎
ps. oh yeah, I seem to remember that macs are popular among women... the new furry skin of the "X" logo resembles the texture/print of certain car seat covers... my wife's highschool convertable had a set, along with alot of her friends' cars 😉
And you know they would need a reason to put that print/texture on the logo...