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Apr 12, 2001
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The New York Times today announced that it has purchased popular web-based game "Wordle" for low-seven figures. Created by Josh Wardle, Wordle has gained millions of users over the past several months and has become well-known on the internet thanks to its simple score sharing features and straightforward gameplay.

wordle.jpg

Wardle said in a January interview with TechCrunch that "part of the point" of Wordle was that it was free to play and that he had no interest in monetizing it, but at the time, he also said it would be "foolish" not to speak with those interested in investing in Wordle in some capacity.

The New York Times says that Wordle will be free to play for new and existing players "at the time it moves" over to the NYT site, but there is no word on whether it will be monetized and locked behind a paywall at a later date. Specific wording in a New York Times story says "the game would initially remain free to new and existing players," so the "initially" could imply future changes.

In a letter announcing the acquisition, Wardle said that he is working with The New York Times to ensure that wins and streaks will be preserved during the transition.

Wordle made headlines in early January because as it rose to popularity, multiple app developers attempted to capitalize on its success and created clone apps in the App Store. Wordle has always been a web-based browser game and is not available on iOS devices through an official app, so these clone apps capitalize on the Wordle idea and charging people money.

Apple ultimately decided to remove all of the Wordle clones that used the Wordle name from the App Store, and to date, there have been no additional Wordle clones released for sale on Apple's platform. With Wordle now owned by The New York Times, we could possibly see an official Wordle app in the future as the NYT does already offer an app for its crossword puzzles.

Article Link: Popular Browser Game 'Wordle' Sold to The New York Times, Will Remain Free 'Initially'
 

macford

macrumors member
Sep 5, 2007
58
137
Well that will reduce the number of players. People loved the social aspect of it and as fewer and fewer people pay for it then their friends will also stop playing. Downward spiral. Free at first and then spiral to a fraction of players it currently has. So many historical examples of something going strong and a big name company steps in and buys it and it dies on the vine. Ask Facebook about Flickr.
 

sw1tcher

macrumors 68040
Jan 6, 2004
3,109
7,003
Well that will reduce the number of players. People loved the social aspect of it and as fewer and fewer people pay for it then their friends will also stop playing. Downward spiral. Free at first and then spiral to a fraction of players it currently has. So many historical examples of something going strong and a big name company steps in and buys it and it dies on the vine. Ask Facebook about Flickr.
Why would I ask Facebook about a product they don't and have never owned?
 

tgwaste

macrumors 65816
Sep 18, 2013
1,436
2,385
Great for Josh!

I do enjoy playing this - it gets the brain ticking over each morning... but I wouldn't buy a NY Times subscription to play it.
The problem with it is its too easy. Ive never lost a single game and I'm not that smart. It should be 6 letters instead of 5.
 
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JM

Contributor
Nov 23, 2014
2,444
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Free? As mentioned here in other threads, when a company gives you something for “free” you become the product…
In this case it will start with having to register with you email and then the junk folder starts getting full…
Don’t forget all the ad tracking
 
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Free? As mentioned here in other threads, when a company gives you something for “free” you become the product…
In this case it will start with having to register with you email and then the junk folder starts getting full…
Subscription-based business model incoming soon. Perhaps, In-app purchases as well.

Finger’s are ?

94241288-B29D-4456-8D81-0EEA34A0F1C9.jpeg

Yo NYT, Do Not Screw This Up Pleaz
 
Last edited:

nutmac

macrumors 603
Mar 30, 2004
5,566
5,793
FYI, California residents can get NY Times Basic Digital subscription (everything except Cooking and Crossword) for free.

You need to use your library's website, via 3-day redemption code from NY Times offline access page. You need to repeat this every 3 days, which is a bit annoying, but free is free.
 
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