Apple should spin off a Mac division (the hardware, software, and design teams chiefly responsible for it) into a subsidy that has its own executives who are responsible solely for Mac operations.
Apple's current executive team can't be bothered to care. They are too busy making watch straps, designing door handles, and approving new emojis.
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What are the alternatives you use?
Ableton Live
Propellerheads Reason
Adobe software works just as well on Windows. Etc.
Its not about the tools you use, its how you use them that counts.