yalag... you are 100% entitled to your opinion but the vast majority would say that having the #1 retailer in the world stop selling a necessary staple like milk for children with 1 hour notice is unethical and does indeed make them bad guys. It may not be illegal but it would be wrong and it could well bring customers to question their choice of retailer, rightfully so. reddit may not have done anything illegal but just because they could do something doesn't make it right to do it, worthy of praise, or immune from customer's negative reactions.