Personally I consider my purchase of a new iPhone every year as a fun indulgence. It's difficult to quantify it's actual "value" since, for me, it's just a fun new toy. Had Apple made a Plus size of the X then I would have bought it, but they didn't, so I bought an 8+. If they come out with a Plus size X variant next year then I'll buy that one. Whether its $1200 or $1500, to me it's irrelevant, since I'll be upgrading again in a years time anyway. Whether or not it's worth it? Well value, like beauty, is strictly in the eye of the beholder. I never meant the Apple tax comment to be derogatory. Simply used the term to describe my ambivalence on the speculated pricing of the possible Plus size X. Didn't mean to set anyone off