Yes, but Apple's (traditional) business is in platforms: they make the hardware and the OS, and some first-party apps, and then third parties make more apps. But Apple platforms have never had a starting(!) price this high (maybe the Apple III did). Even the original Mac started lower.
The high starting price means the volume will be relatively low, which means the incentive both for Apple's own teams (e.g. Final Cut Pro) and for third parties to make software will be low. And Apple clearly wants third parties to make apps for it; that's why they keep hosting events in multiple locations across the globe where they invite developers to try their Vision Pro app on a real device. (I think there've been, like, five events times five locations?)