Qualcomm Calls Tim Cook's Statement on Settlement Talks 'Misleading'

[I7guy]

Why would they? You don't let your "opponent" decide the talking points, and if deranged accusations are made against you then you don't give them oxygen by responding to them.

Why is Tim so desperate to try to make this a trial by media and resorting to, of all things, an accusation of unfairly high prices?
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You think Apple would hesitate for a second if they somehow had the opportunity to kill off Bluetooth and charge for AirPlay as the only available wireless media protocol?
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As far as I can tell (someone please correct) the main dispute started because Qualcomm takes a percentage of companies' margins in fees. Most phone developers have reasonable margins and pay reasonable fees. Apple decided to blow their margins sky high but then got pissed it meant their fees would also go up. Apple's unexpected and obscene greed broke what had previously seemed like a reasonable agreement.

Is that why the FTC is investigating Qualcomm? Because they were conducting business above board?

Apple does not have unexpected and obscene greed. They make reasonable margins on their products, but that straw-man statement has nothing to do with this litigation.

 

[diamond3]

Why would they? You don't let your "opponent" decide the talking points, and if deranged accusations are made against you then you don't give them oxygen by responding to them.

Why is Tim so desperate to try to make this a trial by media and resorting to, of all things, an accusation of unfairly high prices?
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I'm sure someone from Qualcomm was questioned and they answered just like Tim at Apple. Tim Cook didn't actively go to the media to talk about the law suit, but he was asked a pretty direct question. Tim did decide to go off more than just a 'we'll let the court system answer that question' but it also sounds like Qualcomm isn't exactly doing that either with the fake news and everything else. Either way, I don't think much will come of it.

 

[centauratlas]

Apple probably doesn't mind the Germany ban all that much - the iPhone X line is more expensive than the 7 s and 8 s.

 

[Michael Goff]

...except when consumers don't want to pay, genius.



And?

And you’re comparing apples and oranges.

 

[pika2000]

I think that his comments could easily be applied to Apple. Their products are very good but the pricing is not proportional to what they deliver. Perhaps their profits have been too good for too long and it's made them lazy. Qualcomm seemed to have taken a page out of the Apple playbook.

Supply and demand. If the market segment where Apple is think Apple’s prices are not reasonable, we will see significant decline in sales that is not related to the overall market’s decline. Simple as that. If Apple’s prices are really off the marks, expect changes this year.

However, it seems that Apple is still doing well. Not as good as what they expected, but still a far cry from being in the red.
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Apple probably doesn't mind the Germany ban all that much - the iPhone X line is more expensive than the 7 s and 8 s.

Yeah that’s the irony. Banning sales of the 7 and 8 only pushes people to the newer iPhones and less involvement with Qualcomm. Not sure what Qualcomm’s strategy is here.

 

[pat500000]

Couldn’t they just duke it out?

 

[0388631]

Qualcomm and Apple are like two divorced parents who use their child (the consumers) as their middleman for their snippy and often uppity disputes. Just give Tim Cook and Steven Mollenkopf swords or dueling pistols. Let the best man win.

 

[Tec972]

You know what should be beneath companies Tim? Charging the same price or more for your iphones when they had TERRIBLE Intel modems in them. You guys pocketed all the excess cash without passing it on to the customer. I hope Qualcomm eats your lunch, because you didn't care about your customers, only the extra margin you guys got to pocket. NOT GOOD BUSINESS PRACTICE!
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Smart consumers want the outcome that leads to having superior Qualcomm radio as an option until Intel improve while allowing more competition.

Apple don't want smart consumers to have a choice and will force what's most profitable while customers suffer with poorer reception, lower speeds and lack of 5G future proofing.

GREAT POST! This is exactly how i feel about it.

 

[Kabeyun]

Something Tim Cook knows a thing or two about. Not so great being on the other side, huh?

Another in a long list of false equivalencies here at MR.

If you don’t like Apple’s prices...buy a different phone. Not so easy when you’re talking about patent holdings without which you have no phone. Patent licensing isn’t a bloody retail marketplace.

 

[macsrcool1234]

Another in a long list of false equivalencies here at MR.

Proof? If you don’t like Apple’s prices...buy a different phone. Not so easy when you’re talking about patent holdings without which you have no phone.

Tim bashing is so easy isn’t it?

That's literally what im implying.

That was easy. Who's next?

 

[Kabeyun]

That's literally what im implying.

That was easy. Who's next?

It only seemed easy because you still don’t understand. Let’s start with a simple question: do you have to pay Apple if you think their prices are “exorbitant”?
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Well, of course. There are no limits to Apple’s greed.

What is amazing about it is how Apple determines and sets reality. Apple - You don’t like QC policies, don’t buy from them. They are free to demand whatever they want, you are free not to buy or do any business with them. But wait, that’s a free market mentality, we live in USSR 2.0, there is no room for free market

Free market doesn’t apply when a patent holder has an IP monopoly. Do you even know the details of this case, or do you just have a canned rant?

 

[TracesOfArsenic]

This is, in our view, illegal.

It's legal or it isn't,Timmy. I'm afraid your views have nothing to do with it.

 

[KGBguy]

Free market and patent holder don’t go in the same sentence, or you just trying to yup here to try to look smart?! Lol

 

[Tech198]

Isn't Qualcomm used in other non-apple products? Therefore, they too would be effected, why is Apple so important ?

Apple could lower the price of their phones to match an Android phone but charge a mandatory one-time IOS software fee. Thus, lowering their Qualcomm fees.

Well ya, but Apple "needs" the money... No idea what for,,, its not like their falling on their face ... Apple is well worthy. Just until this is all over, then jack the prices back up. (..or keep them low)

 

[btrach144]

My guess...until he decides to pack it in. Unless that’s a rhetorical question.

I worry you might be right. He’s rode the vapors of SJ for some time that it seems like his own doing.

 

[ksec]

Qualcomm should make their own phones and lets see what a piece of crap they make.

Well they actually do reference design, ( Which we have never seen one from Intel ), and their Phone aren't crap. Just a Normal Android Phones.

No License No Chips sounds like Apple REALLY wants to use Qualcomm Chip, just not paying those ridiculous fees. At least there is hope Qualcomm goes back to Apple. Intel is just..... not performing.

 

[thasan]

The level of ignorance in some of the posts here is shocking. Without knowing why Tim is talking about “prices” and how all phone manufacturers are being forced by Qualcomm, these posters are rejoicing that Tim is getting a taste of his own medicine.
It’s truly shameful how we don’t try to see what is going on but then stick to our perception and anger.

 

[ksec]

It all makes sense now why Tim Cook was doing damage control on CNBC yesterday. They're all looking for another pay increase for fiscal year 2019

And if you knew anything about American CEO's pay, you will consider Tim Cook Salary unbelievably low.
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That’s because Apple had no choice, Ericsson was almost stood outside the courtroom waiting for Apple to show up! Apple would have been totally slaughtered in any court case against Ericsson, they knew this and had to eventually pay.

Um.... the outcome actually flavours Apple, Ericsson cut a deal with Apple that Apple thought was fair. And Ericsson didn't charge outrageous price like Qualcomm to start with. In the end it is now likely only Qualcomm are charging % of the Phone. Where others who have settled are all on fix numbers.

 

[Michael Goff]

Supply and demand. If the market segment where Apple is think Apple’s prices are not reasonable, we will see significant decline in sales that is not related to the overall market’s decline. Simple as that. If Apple’s prices are really off the marks, expect changes this year.

However, it seems that Apple is still doing well. Not as good as what they expected, but still a far cry from being in the red.
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Yeah that’s the irony. Banning sales of the 7 and 8 only pushes people to the newer iPhones and less involvement with Qualcomm. Not sure what Qualcomm’s strategy is here.

Or pushes them away from the iPhone due to sticker shock. Both happen. Let’s not pretend otherwise.

 

[DevNull0]

I don't know much about Qualcomm's CEO, but one thing that's crystal clear after 7 years here is that Tim Cook makes Donald Trump look like a compulsive truth-teller. So my inclination is to believe it's Timmy that's being misleading here. Especially given how this little spat started with Apple simply refusing to pay the royalties.

 

[I7guy]

I worry you might be right. He’s rode the vapors of SJ for some time that it seems like his own doing.

It’s out of our two collective hands. If you like apple products then buy them...else don’t.

 

[Kabeyun]

The level of ignorance in some of the posts here is shocking. Without knowing why Tim is talking about “prices” and how all phone manufacturers are being forced by Qualcomm, these posters are rejoicing that Tim is getting a taste of his own medicine.
It’s truly shameful how we don’t try to see what is going on but then stick to our perception and anger.

“There is a cult of ignorance in the United States, and there always has been. The strain of anti-intellectualism has been a constant thread winding its way through our political and cultural life, nurtured by the false notion that democracy means that ‘my ignorance is just as good as your knowledge.’”
- Asimov

The one-page article from which that quote comes is worth a read, and is sadly at least as relevant today.

 

[twintin]

No License No Chips sounds like Apple REALLY wants to use Qualcomm Chip, just not paying those ridiculous fees. At least there is hope Qualcomm goes back to Apple. Intel is just..... not performing.

Apple has to pay the License fee to Qualcomm regardless of who they buy the chip from since we are talking about essential patented technology here.

 

[BvizioN]

Something Tim Cook knows a thing or two about. Not so great being on the other side, huh?

True, but Tim charges all customers the same. I have not heard of any occasions where Apple charges rich people more than poor people.

 

[Romeo_Nightfall]

If you don’t know the difference between consumer electronics and standards essential patents, I don’t know what to say.

if you dont see the similarity between apples walled garden (consumer electronics) and qualcoms strategy, I dont know what to say!
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True, but Tim charges all customers the same. I have not heard of any occasions where Apple charges rich people more than poor people.

Really? well seems you havent heard of students, they pay less - or schools. hence they charge "richer" persons more!