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It is more precise to say that MacOS competes with Windows. The actual internal architecture of Macs has never really mattered all that much to the majority of consumers. Design has been much more important - that being the unibody construction and high quality displays in recent times.

Qualcomm's situation is that they must either make computers themselves are become a supplier for other PC makers. Since it is very likely the latter they are not competing with Apple at all - they have to find their own share of the PC market first.

Having said that while we as users benefit from the increased performance the new M-series architecture provides make no mistake its primary reason for existence is a simplified supply chain for Apple (lower costs/higher profits).


I agree with most of what you said, except related the simplified supply chain to lower costs. Apple was at the mercy of Intel and had been forced to endure their inability to release chips on time and resolve their thermal issues. Apple has proven it could be done and has accelerated the output significantly.
 
My only issue is these chips will still be running windows. I don’t particularly care for windows other than to game.

All that being said, by late 2023, intel meteor lake should be in market so I’m curious to see how Nuvia, Apple Silicon compare to Meteor Lake and possibly Zen 5.
True, the article mentioned M1, but that will seriously be out of date by the time this chip is shipping. I’m just guessing, but I bet they set their sights higher than fist gen. But then again, you have to walk before you can run, so is their first offering a years old equivalent? Sounds terrible if it is.
 
The issue will be having something like Rosetta 2 which buffered most problems for M1 ARM64 neophytes. If they dont have a Windows equivalent, they are already at a disadvantage.
The ARM version of Windows does have an equivalent, it’s not as fast as Rosetta 2 but it’s not terrible either. Also it handles 32 bit apps, which is nice for backwards compatibility
 
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I would also add that part of why Rosetta is so successful is that it can take calls to macOS APIs and run them as native processes. Part of why we saw such a dramatic improvement in the performance of certain games was because calls to Metal by the Intel-only game were run by Metal as native instructions on the GPU. DxO Photolab did something similar - it's still an Intel-only app but they updated their DeepPRIME noise reduction function to use the CoreML API and therefore it runs those processes on the Neural Engine, resulting in significant speed boosts, despite being Intel and running under Rosetta.

Windows APIs are a bit of a mess given all of the API sets and frameworks Microsoft has developed over the years (Win32, .NET, UWP, etc.). I don't know if Windows on ARM supports something similar or if it even could with its built in x64 emulation.
BUt MS has to support all of those as well because there are significantly more applications that were built and developed for windows over the years that buisnesses rely on. Signficantly more buisnesses use Windows and or windows Server to handle loads internally.

So any type of "rosetta" for windows would need to be more complex.

The reason Rosetta Works well with MacOS is that over time Mac simply just was like. welp.... we wont let 32 bit apps run now, we wont let this run now etc ertc. Then with monty and M1 They simplified what rosetta 2 had to do.

Windows on the other hand supports lots of legacy applications. And a lot of those applications are not build on mac and no other alternative exists.


Windows already many years back had a somewhat decent arm version of windows on the surface 2 RT. But that is only if the application was built for the ARM version of it. Decently power efficient. But there was not a market to keep developing the arm platform back then. The newer Surface with the newer ARM chips have a built in translator that runs dog slow. The sheer process of trying to make all legacy applications compatible is going to be a monumental undertaking compared to rosetta 2.
 
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I think Bootcamp is unlikely, but a retail version of Windows on ARM would be nice, regardless. We know from the Insider Previews that Windows on ARM works well in Parallels Desktop. Having official support and certainty on licensing would be significant benefits.
I would bet that AS bootcamp will exist shortly after a retail version of ARM Windows is out, the M* machines are already set up to allow multi-boot, and ARM windows runs just fine in a virtualized env on AS macs right now. Based on Apple’s statements they dont have a problem providing boot camp on ARM, the blocker is winows licensing
 
If this is true, please explain Siri; older than Alexa and Google Assistant, more expensive than either, and considerably worse.
Siri collects less data, means less data for improvement. Tradeoff I’ll take, though it is frustrating. I wish Apple would launch some sort of large scale program where they pay people to collect data, I wouldnt be interested but I’m sure a lot would and it would help improve Siri
 
Apple could use the competition. I was surprised to learn that the latest MSI flagship laptop destroys the MBP Max in performance. Sure, it runs hot and the battery lasts half as long, but the Max runs hot too and most people I know run their laptops plugged in when they’re doing heavy duty work.
 


Qualcomm's answer to Apple silicon will be available in devices by late 2023, the company's CEO said earlier this week (via Tom's Hardware).

new-m1-chip.jpg

In November last year, Qualcomm announced plans to build next-generation Arm-based System on Chips (SoCs), designed to rival Apple's M-series chips, for the PC market. The chips are "designed to set the performance benchmark for Windows PCs" and are being developed by the Nuvia team. Qualcomm said that it will directly compete with Apple's M-series chips, including the M1, M1 Pro, and M1 Max, and hopes to lead the industry for "sustained performance and battery life."

During the company's latest earnings call earlier this week, Qualcomm President and CEO Christian Amon said that the Nuvia team was progressing toward its goal of developing a significant leap forward for Arm processors. Amon added that the first Nuvia-designed processor will be "going after the performance tier" and that Nuvia-powered Windows laptops are on track to be available to customers by late 2023.

The timing seems to indicate a slight delay compared to the original 2023 timeframe set out by Qualcomm last year. The company previously said that sample Nuvia chips would be available to device manufacturers by August 2022, but now that expectation has been broadened to the second half of 2022, with particular emphasis on the debut of the first consumer Nuvia devices in "late" 2023.

Qualcomm acquired Nuvia, a chip startup company founded by ex-Apple chip designers, for $1.4 billion in January 2021. The former Apple engineers wanted to create Arm-based SoCs specifically for servers and target the always-connected PC (ACPC) market with a chip that could compete with the M1, but now the team's aims seem to have been significantly broadened.

By late 2023, Apple is expected to be well into its M2 series of chips. The company may have even introduced the first M3 chips by the time the first Nuvia chips come to market.

Article Link: Qualcomm's M1 Rival to Be Available in PCs by Late 2023
Wouldn't we fully expect a competitors ARM chip being released in 'late 2023' to be better then Apple's 2020 M1 chip? I find this article confusing because by 2023, Apple will likely have the M2 or maybe even early M3 chips out. The apple chips mentioned in this article will be 2-3 years old by then. This article gives us very little in terms of specifics on chip performance IMO.
 


Qualcomm's answer to Apple silicon will be available in devices by late 2023, the company's CEO said earlier this week (via Tom's Hardware).

new-m1-chip.jpg

In November last year, Qualcomm announced plans to build next-generation Arm-based System on Chips (SoCs), designed to rival Apple's M-series chips, for the PC market. The chips are "designed to set the performance benchmark for Windows PCs" and are being developed by the Nuvia team. Qualcomm said that it will directly compete with Apple's M-series chips, including the M1, M1 Pro, and M1 Max, and hopes to lead the industry for "sustained performance and battery life."

During the company's latest earnings call earlier this week, Qualcomm President and CEO Christian Amon said that the Nuvia team was progressing toward its goal of developing a significant leap forward for Arm processors. Amon added that the first Nuvia-designed processor will be "going after the performance tier" and that Nuvia-powered Windows laptops are on track to be available to customers by late 2023.

The timing seems to indicate a slight delay compared to the original 2023 timeframe set out by Qualcomm last year. The company previously said that sample Nuvia chips would be available to device manufacturers by August 2022, but now that expectation has been broadened to the second half of 2022, with particular emphasis on the debut of the first consumer Nuvia devices in "late" 2023.

Qualcomm acquired Nuvia, a chip startup company founded by ex-Apple chip designers, for $1.4 billion in January 2021. The former Apple engineers wanted to create Arm-based SoCs specifically for servers and target the always-connected PC (ACPC) market with a chip that could compete with the M1, but now the team's aims seem to have been significantly broadened.

By late 2023, Apple is expected to be well into its M2 series of chips. The company may have even introduced the first M3 chips by the time the first Nuvia chips come to market.

Article Link: Qualcomm's M1 Rival to Be Available in PCs by Late 2023
They hope to compete with M1 in 2023? thill then apple is already improved and more innovated the M Series that the Qualcomm chip is vastly outperformed on release. :D
 
That's a silly comment. Qualcomm isn't in the X86 / 64 business so no X86 is not and never was in their future. The truth is that modern X86 chips aren't as different from ARM as people here seem to think they are. What holds X86 back is the mountains of legacy instruction sets required for backwards compatibility and not RISC vs CISC which is almost just a compatibility layer at this point. Chip production is more profitable when they are smaller because then each wafer will yield more profit. Apple is less concerned with that mindset and if you compare an 'A' series chip to a Snapdragon chip you'll see the Apple chip is considerably larger. That's a big part of Apples advantage is they don't need to worry about designing a chip for resell to other companies like Qualcomm or Intel. It will be interesting to see how this pans out but going forward it won't be an easy layup for Apple.
You are glossing over a lot if you say there isn’t much difference. Also you completely missed the context of my statement.
 
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Wouldn't we fully expect a competitors ARM chip being released in 'late 2023' to be better then Apple's 2020 M1 chip? I find this article confusing because by 2023, Apple will likely have the M2 or maybe even early M3 chips out. The apple chips mentioned in this article will be 2-3 years old by then. This article gives us very little in terms of specifics on chip performance IMO.
they hope to match the perfomance of the M1 Series chips by 2023 with thair Chip. However the M1 is already been out some year and apple has already made M2 maybe M3. So Qualcomm tries to at least compete with the several years old M1 Chip by 2023.
 
That's a silly comment. Qualcomm isn't in the X86 / 64 business so no X86 is not and never was in their future. The truth is that modern X86 chips aren't as different from ARM as people here seem to think they are. What holds X86 back is the mountains of legacy instruction sets required for backwards compatibility and not RISC vs CISC which is almost just a compatibility layer at this point. Chip production is more profitable when they are smaller because then each wafer will yield more profit. Apple is less concerned with that mindset and if you compare an 'A' series chip to a Snapdragon chip you'll see the Apple chip is considerably larger. That's a big part of Apples advantage is they don't need to worry about designing a chip for resell to other companies like Qualcomm or Intel. It will be interesting to see how this pans out but going forward it won't be an easy layup for Apple.
you are very wrong. x86 / x64 are very different in design Structure and Architecture. RISC/CISC has nothing todo with Compatibility Layers, they are complete different instruction sets. The Problem with x86/64 is not the Legacy ISA, its the whole design it self. One issue is the Power Inefficiency and the huge amount of Heat Generated.
 
The ARM version of Windows does have an equivalent, it’s not as fast as Rosetta 2 but it’s not terrible either. Also it handles 32 bit apps, which is nice for backwards compatibility
Apple doesn't need to Support 32Bit apps cause they dropped support for them back in Catalina already long time ago.
 
I would bet that AS bootcamp will exist shortly after a retail version of ARM Windows is out, the M* machines are already set up to allow multi-boot, and ARM windows runs just fine in a virtualized env on AS macs right now. Based on Apple’s statements they dont have a problem providing boot camp on ARM, the blocker is winows licensing
yep as Craig Stated apple has created the way for other systems to run on M1 chips. the ball is in Microsoft's court to make a move but there stupid OEM Licensing of Windows on ARM is the only reason why there is no Windows Bootcamp on M Series Macs
 
With M2 around the corner, I can't wait to see improvements year over year! But honestly, without system OS and hardware integration, I doubt these SoCs will be anything compared to the improvements we saw when apple switched.
With better software optimization, there are quite a few possibilities for major speed leaps with the same hardware. There is native code and there is good native code.
 
If they make a competitive SoC, it will likely not sell if all those games and apps that exist for x64 Intel and compatible AMD Ryzen CPUs won't run on it. It will be just a better Surface model with incompatible hardware.
 
yep as Craig Stated apple has created the way for other systems to run on M1 chips. the ball is in Microsoft's court to make a move but there stupid OEM Licensing of Windows on ARM is the only reason why there is no Windows Bootcamp on M Series Macs
Is that really in Microsoft's interest to do so?
 
Throwing money and resources at the problem won't give you a better CPU so this is the wrong metric for forecasting success. This is why AMD produced a significantly better x86 CPU with 1/10th the resources of Intel. Samsung has unlimited resources but have not produced a leading mobile application processor yet. The team that created the original CPU that Nvidia is using for data centers had 15 people. Google has unlimited resources and even a strong brand but their chip team is a mess. There are a lot of steps in the CPU creation process that require quality over quantity. Quality of talent is everything in CPU design and that's not something you can scale easily.
The QUALCOMM team is the same core team who started Apple silicon. We have no idea wh other talent they have recruited. We know from the cloud space that the Microsoft team is very good. Money is a part of what gives you the right people.
 
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Sounds like a chicken and egg problem once again. Developers won't port their apps over to ARM if they don't think the user base is there, and OEMs won't use ARM processors if there aren't apps for those, and I am not sure if Microsoft cares enough to move the needle in either direction.


We will just have to see, I suppose. My impression of Microsoft is that they have all these grandiose ideas of whether to take technology, but always fumble at the execution part.

Microsoft has all the vision they need, they just can't execute, or when they do, it's too early or too late and they show up at the party like a half inflated balloon, or cripple the product in a small but meaningful way. I mean, when the iPad came out everyone was like "MS did tablets years ago". I remember them. They *sucked*. Absolutely ***** product. Terrible.

I mean, you can look back at some of the promotional videos and stuff they released 30 years ago about connected homes, media center PCs, all that ****, and it all mostly came true. They saw it. They knew it was coming. And they blew it.

In contrast, Apple's ideas may not sound as exciting on paper, but they almost always deliver as promised, and they do improve the user experience in tangible ways, and at the end of the day, that's what gets people to spend. Not visions of grandeur, but actual products that deliver.
If it can't do 32-bit now, I don't see anything stopping them from doing it later.
They started with 32-bit emulation only, and (I think) fairly recently added 64-bit.
 
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Let's hope Microsoft's OEM license contact ends the day before WWDC.

I have one specialized windows only app for my new hobby that I would like to run in a Windows VM at a decent performance.
 
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