It's not the color, it's the attitude. "Cool new Apple products"? Like the constant re-purposing of old tech (SE, 6th Gen iPad, 2007 operating system interface, adding touch strips to old-style Macbooks, etc.) or things that never hit their stride like Apple TV, or already-vintage-looking new releases like Apple Watch, or features that aren't really features (like animated emojis -- or new emojis to add to the hundred already there).
Where's the innovation? Where's the new look? Where's the "next big thing"? In my opinion, releasing a gold or red iPhone and calling it "cool new Apple products" doesn't cut it any more.
It's time for new management...