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Quicktime of Pepsi-iTunes Superbowl Ad

Originally posted by Llywelyn
...and dodge commercials are meant to sell gasoline. 🙄
Click to expand...

And do dodge commercials put forth a gasoline logo, or even mentions any spicific product? NO! This commercials is actually (trying) to promote iTunes (and you can't get more spicific than a pepsi-filled apple logo..

So you're comparison doesn't really work. Nice Try.
 
Pepsi could have saved some money by making a much more outrageous ad. The city of Las Vegas, MoveOn.org (a political organization), and PETA (People for the Ethical Treatment of Animals) all had ads rejected by CBS this year, and they are milking their rejections for all the publicity they can get.

Let's see, what would a more outrageous Pepsi ad be? I guess they could show the music downloaders being dragged from their homes screaming, having their homes ransacked by jack-booted thugs from the RIAA, and then the kids being abused by burly prison guards and other prisoners. And then vowing to keep downloading music with their Pepsi iTunes wins. Then Pepsi could save the millions it costs to show the ad, and instead post it on the Internet and issue press releases about being rejected!

PETA rejected ad
MoveOn rejected ad

I couldn't find the Las Vegas ad online.
 
Re: Terrible

Originally posted by bensisko
If you want to see a GOOD example of a cross-promotional ad, go look at the BMW-iPod ad. THAT was a good ad! This one barely tells you what they are advertising (except Pepsi, and as I said, this is the iTunes promotion commercial).
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Yeah, it was so good that you forgot it was actually a VW/iPod cross-promotion. Great ad campaign, huh?
 
I know alot of kids my age (16-18) were told by their parents to NOT download music off the internet because of all those lawsuits and such that were "popularized" through nightly news reports.

Me included. Of course, I fought it with my parents and yeah, I kept on downloading. Although, mine have been more of the iTunes nature... I load up the Shopping Cart and buy every few weeks.

Now, my parents love iTunes Music Store and so do my sisters, it's legal, guaranteed to be of a reasonably good quality, and they don't have to use P2P software with all that spyware and such (you can't believe how much they get even though I constantly clean it). The one thing that's keeping them from it is that it costs them money, something that my parents can't just dish out whenever they want to download a song.

This also goes with a lot of my friends. They think buying music is idiotic... they've laughed at me since April because I bought music off the iTMS. A lot of my friends are Pepsi drinkers and I think this will swing them to download iTunes and download tracks, which is exactly the point, buy a Pepsi and get a free LEGAL song.

Now, my sisters buy Pepsi products, my parents buy Pepsi products, and I definitely buy Pepsi products... we all love Pepsi. I guess that works in our advantage.

This ad will do good for those who aren't technology geeks and who do like music and don't want to use illegal (in the minds of many, maybe not everyone here, but the uninformed of course) methods.
 
For those from across the pond:

Superbowl == Culminating game of the American Football Season. Football being the sport where you throw that oval shaped leather ball to people who run down a field and try to get into the "Endzone" (A ~= 9m section at each end of the field; like a big goal) for a touchdown. The defense trys to prevent this from happening. Think of the Superbowl as the "World Cup" of American Football (The game where feet are not actually used that much except for running, and kicking Extra Pionts ("Point After" you score a Touchdown; kicked through the "Uprights"; Basically two poles in the air marking a zone to kick into; like a "floating goal"), field goals (Kicking the ball through the uprights for 3 points), and kick-offs (What you do after a touchdown to give the ball to the other team), and punts (Sort of like a punt in soccer, but gives the ball to the other team).


The Superbowl is a huge source of entertainment for Americans; and you don't "bowl" like you would in cricket or bowling.. .It's just the name for a meeting of two teams....


Go Pats!
 
Originally posted by BlingBling 3k12
I know alot of kids my age (16-18) were told by their parents to NOT download music off the internet because of all those lawsuits and such that were "popularized" through nightly news reports.

Me included. Of course, I fought it with my parents and yeah, I kept on downloading. Although, mine have been more of the iTunes nature... I load up the Shopping Cart and buy every few weeks.

Now, my parents love iTunes Music Store and so do my sisters, it's legal, guaranteed to be of a reasonably good quality, and they don't have to use P2P software with all that spyware and such (you can't believe how much they get even though I constantly clean it). The one thing that's keeping them from it is that it costs them money, something that my parents can't just dish out whenever they want to download a song.

This also goes with a lot of my friends. They think buying music is idiotic... they've laughed at me since April because I bought music off the iTMS. A lot of my friends are Pepsi drinkers and I think this will swing them to download iTunes and download tracks, which is exactly the point, buy a Pepsi and get a free LEGAL song.

Now, my sisters buy Pepsi products, my parents buy Pepsi products, and I definitely buy Pepsi products... we all love Pepsi. I guess that works in our advantage.

This ad will do good for those who aren't technology geeks and who do like music and don't want to use illegal (in the minds of many, maybe not everyone here, but the uninformed of course) methods.
Click to expand...

wow, this sounds to good to be true, are you sure your not 35 and have a PR position at Pepsi or Apple...lol/

Ok, the 100million songs for free is awsome. no one is debating that.

What everyone is upset with is the awful commercial Pepsi came up with to launch the give away.

the 100million iTune give away is such a big promotion for pepsi/apple that its a disapointment when the commercial annonucing it to millions of people ends up sucking so hard.
 
Originally posted by ariza910
wow, this sounds to good to be true, are you sure your not 35 and have a PR position at Pepsi or Apple...lol/

Ok, the 100million songs for free is awsome. no one is debating that.

What everyone is upset with is the awful commercial Pepsi came up with to launch the give away.

the 100million iTune give away is such a big promotion for pepsi/apple that its a disapointment when the commercial annonucing it to millions of people ends up sucking so hard.
Click to expand...
Haha, yep... 16 years old... 17 in just a few days..

I don't think the commercial is too bad. A lot of my friends will be watching it and they'll see it and since they all drink Pepsi, it's an advantage. I honestly think they'll get more involved when they see the bottles instead of the commercials.
 
Originally posted by BlingBling 3k12
Haha, yep... 16 years old... 17 in just a few days..

I don't think the commercial is too bad. A lot of my friends will be watching it and they'll see it and since they all drink Pepsi, it's an advantage. I honestly think they'll get more involved when they see the bottles instead of the commercials.
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sure the commercial is average, I just cant belive its a superbowl add.

I agree the bottles will sell the promotion on their own.
 
Re: Kids: "HAH HAH HAH we're Losers!!!"

Originally posted by JDOG_
Seriously though, as somebody who this ad is aimed at (12-24) it makes me sick to see all the people in the ad sell-out like that.
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sell out? come on now, you know if pepsi wanted to pay you to be in a commercial promoted itunes you'd be all over it.

i think this ad is fine. it does what it's supposed to. how many advertising execs are here? you guys talk but i doubt you could actually make a commercial half this good. the girl is a bad choice, i agree with that. they should've chosen someone with less of a new york accent, but hey, she's real and real people have accents.

now if you want to talk about something looking bad, apple.com looks horrible with all those pepsi bottles across it.

oh and one more thing, all those people who were sued were most likely using kazaa. and last time i checked, there was no kazaa for mac. just something to think about.
 
Re: Re: Kids: "HAH HAH HAH we're Losers!!!"

Originally posted by five04
oh and one more thing, all those people who were sued were most likely using kazaa. and last time i checked, there was no kazaa for mac. just something to think about.
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look again.
 
No downloads allowed?

Its too bad, you can't download and save the clip. I like to do things like that for my own enjoyment, of course. 😀
 
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