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Quicktime of Pepsi-iTunes Superbowl Ad
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Those attacking those attacking the commercial are missing the point. It's not that it's a bad *Apple* commercial,
it's that it's a bad *Pepsi* commercial.
I've not been a fan of Pepsi's recent advertising in general, but they usually come up with something interesting for the SuperBowl. This ain't it.
Of course, not all SuperBowl commercials are always great. But this one really lacks punch. It will be invisible among the other, more showy ads during the game.
Pretty disappointing, but not a big deal. If Apple's name *were* on the ad, then I'd be more worried.
it's that it's a bad *Pepsi* commercial.
I've not been a fan of Pepsi's recent advertising in general, but they usually come up with something interesting for the SuperBowl. This ain't it.
Of course, not all SuperBowl commercials are always great. But this one really lacks punch. It will be invisible among the other, more showy ads during the game.
Pretty disappointing, but not a big deal. If Apple's name *were* on the ad, then I'd be more worried.
varmit
macrumors 68000
http://ducktapeandglue.no-ip.org/law.html
http://ducktapeandglue.no-ip.org/law.html
After watching it a couple of times, its comes off pretty good. Another link for those that want to stream.
http://ducktapeandglue.no-ip.org/law.html
After watching it a couple of times, its comes off pretty good. Another link for those that want to stream.
Well Apple should at least dial down the www.apple.com Pepsi banner it has plastered across the page, it looks tacky. 😛
i really don't understand why internet users can't show common courtesy when posting to message boards, there was no need for sarcasm.
first let me say this isn't meant to be an attack on apple, i think they're doing a great job and i don't care if they make a $1 net profit per year, as long as i can keep buying apple machines.
to address your points though
i was speaking about CPU unit sales, i should have made that more clear. if you look at CPU unit sales, they are clearly flat year over year. yes, there are fluctuations both ways, but essentially apple shipped the same number of units this quarter as they did a couple of years ago.
as to profit per unit, obviously apple makes a significantly larger profit on their CPU sales than dell (keep in mind though that dell's 3rd quarter earnings were 10.6 billion dollars though, so per unit profit or no, dell's making a hell of a lot more than apple), that does not change the fact that apple has failed to measurably increase their market share for one reason or another. you can't for a single second tell me that everyone at apple would kill for more market share. at a very simple level it comes down to, double your unit shipments and double your profit. in fact double your shipments and increase profits by 250%, buying bigger lots of materials gets you a bigger discount, or pass along the savings to your customers and potentially attract new customers, double your market share again and repeat the whole cycle.
little of this has to do with my point though, what i was arguing was that apple has failed to connect with middle america. subsequently they have failed to attract significant numbers of new users to the platform. with the ipod they have the chance to remedy that mistake and by all outward appearances are managing to do so quite well. perhaps most brilliantly they are doing so without affecting their core brand by using other companies to market their wares (e.g. pepsi and hp). if apple can maintain that momentum and sign up a few new partners the i believe they will be the microsoft of digital music no later than the end of 2005.
No hard feeling, no worries. I'm not saying it should be okay to download copyrighted music, I just don't like the fear-mongering advertising.
You should know that although it is illegal to copy and distribute a CD to others, it *is* legal for a friend to borrow a CD, and rip it.
i thought the ad was rather ok.
remember, this is for a mass audience - not just geeks.
i just hope they paid those teens some decent money for this - they surely can use it.
i am only a bit worried about the nutrition habits in the usa. 1000000000000000 calories?
remember, this is for a mass audience - not just geeks.
i just hope they paid those teens some decent money for this - they surely can use it.
i am only a bit worried about the nutrition habits in the usa. 1000000000000000 calories?
simX
macrumors 6502a
Ummm... yeah. Take a look at this picture and ignore everything but the Dock. Now tell me what operating system I'm running.
Survey says: Bzzzzzzzt! It's Panther! 🙄
ariza910
macrumors regular
This pepsi/iTunes ad is so incredibly lame.......what a disappointment
I dont care what anyone says about it reaching this market or that market, its just a stupid commercial, I dont see anyone caring about it.
The message doesnt even make sense !
the kids in the commercial are dorks not rebels, and now they are drinking tons of pepsi to get free music? like they are hell bent on only getting their music for free!who would want to associate themselves with this image?
I dont care what anyone says about it reaching this market or that market, its just a stupid commercial, I dont see anyone caring about it.
The message doesnt even make sense !
the kids in the commercial are dorks not rebels, and now they are drinking tons of pepsi to get free music? like they are hell bent on only getting their music for free!who would want to associate themselves with this image?
If it's so bad, then don't watch it.
Don't.
Keep your television off.
...Not turning it off, huh?
That's right...
You know you're going to watch it anyway...
Don't.
Keep your television off.
...Not turning it off, huh?
That's right...
You know you're going to watch it anyway...
Underachieving ad, but who cares?
I don't think this ad is lame -- I think all the whining on this thread is a result of two things:
(1) Generally, one expects Super Bowl ads to be pretty spectacular. After all, Pepsi is paying through the nose for the air-time, so you'd think they'd spend a few more bucks and add a little flash to it. The ad isn't lame -- just nothing special.
(2) This is another example of people building up their expectations and then blaming everybody but themselves when their expectations aren't met. Between this and the 20th Anniversary non-event, I've never heard so much whining.
Bottom line: who cares if the ad won't win an award? It's not like this is Pepsi's entire marketing effort. My goodness -- a lot of you whiners act as if your day (or week or month) has been ruined. And to you I say "Get a life!"
I don't think this ad is lame -- I think all the whining on this thread is a result of two things:
(1) Generally, one expects Super Bowl ads to be pretty spectacular. After all, Pepsi is paying through the nose for the air-time, so you'd think they'd spend a few more bucks and add a little flash to it. The ad isn't lame -- just nothing special.
(2) This is another example of people building up their expectations and then blaming everybody but themselves when their expectations aren't met. Between this and the 20th Anniversary non-event, I've never heard so much whining.
Bottom line: who cares if the ad won't win an award? It's not like this is Pepsi's entire marketing effort. My goodness -- a lot of you whiners act as if your day (or week or month) has been ruined. And to you I say "Get a life!"
jwhitnah
macrumors regular
The ad is fine even if it is MOTR. Great ads do not make or break a company. Show me 1 good Toyota ad-- they must be close to the #1 car manufacturer in the world. Their ads have mass appeal. Many kids and 20-30 year olds do not know Apple is still around or have never heard of an iPod. Hard to beleive but true: I was just talking to a cousin at Cal who had never HEARD of iTMS or the iPod! I hope this approach works for Apple.
Belly-laughs
macrumors 6502a
winmacguy
macrumors 68020
Well I down loaded the ad today at school and watched it 3-4 times just for good measure. Personally I think the ad is spot on! It is aimed at the 12-16 year old generation who like to drink sugar water and who like to download music off the web. They were after all the ones who got busted.
It is a Pepsi ad which is designed to promote Pepsi and down loading songs legally off the internet to an up and coming generation of computer users. Roll on the Super Bowl (even though I wont be watching it.)
It is a Pepsi ad which is designed to promote Pepsi and down loading songs legally off the internet to an up and coming generation of computer users. Roll on the Super Bowl (even though I wont be watching it.)
Geeze people, what the fsck is wrong with you? Let's clarify a few things.
0) The target audience for this commercial is not you. Seriously. This looks like it is meant for a younger audience.
1) As has been mentioned: THIS IS NOT AN APPLE AD, NOR IS IT AN ADD FOR AN APPLE SERVICE.
This is an add for Pepsi and Pepsi only. iTunes is only even mentioned because it's the mechanism Pepsi is using. Pepsi doesn't care that you can download more songs there, they don't particularly care that Apple runs it, they care that people purchase pepsi.
2) The young woman is not an actress, she is someone who was sued and likely settled with the RIAA. She sounded like what she is.
3) If you think this is the worst add you've seen in awhile you must either not watch television much anymore or just erase the huge advertising blocks from your memory.
In short:
This ad is not ground breaking, it is not 1984 or Think Different, it is not an Apple ad, it is not aimed at you as a target audience.
It is a decent ad, it gets the message across in a kind-of cute and clever way, it is much better than anything I've seen Pepsi do in a long time, and it will probably appeal to its target audience.
The vitriol many of you people are showing is completely unjustified.
One final thought:
http://www.megatokyo.com/index.php?strip_id=9
0) The target audience for this commercial is not you. Seriously. This looks like it is meant for a younger audience.
1) As has been mentioned: THIS IS NOT AN APPLE AD, NOR IS IT AN ADD FOR AN APPLE SERVICE.
This is an add for Pepsi and Pepsi only. iTunes is only even mentioned because it's the mechanism Pepsi is using. Pepsi doesn't care that you can download more songs there, they don't particularly care that Apple runs it, they care that people purchase pepsi.
2) The young woman is not an actress, she is someone who was sued and likely settled with the RIAA. She sounded like what she is.
3) If you think this is the worst add you've seen in awhile you must either not watch television much anymore or just erase the huge advertising blocks from your memory.
In short:
This ad is not ground breaking, it is not 1984 or Think Different, it is not an Apple ad, it is not aimed at you as a target audience.
It is a decent ad, it gets the message across in a kind-of cute and clever way, it is much better than anything I've seen Pepsi do in a long time, and it will probably appeal to its target audience.
The vitriol many of you people are showing is completely unjustified.
One final thought:
http://www.megatokyo.com/index.php?strip_id=9
grouse
macrumors regular
I utterly agree...
with you Llywelyn.
Think differently and positively.
Apple haven't had to spend any money on booking the commercial (probably cost squillions), making the commercial or even promoting the slot (they've put up a graphic or two on their website).
The web address is enough.
People out of curiousity will log on. People will buy the coloured sugar water and discover, rediscover, whatever, Apple.
Same with the HP deal.
If this drives iPod sales, and iTunes awareness and sales, then more and more people will have apple software on their PCs, will maybe consider buying an Apple computer and even if they don't, the revenue from the iPods will help to earn Apple more good money for pouring into developing our machines and software.
And given that Apple's own advertising has been a little mixed to say the least in the last few years, this advert may well capture the zeitgeist, without remotely tarnishing the hard won "cool" factor of iPod and iTunes.
PS being from across the pond, a Super Bowl is what exactly? A beautiful ceramic piece for exotic fruit? A fast, swinging ball in cricket? A china dish for consomé? In fact I thought people bowled in baseball, not american football.
hmmmm.
with you Llywelyn.
Think differently and positively.
Apple haven't had to spend any money on booking the commercial (probably cost squillions), making the commercial or even promoting the slot (they've put up a graphic or two on their website).
The web address is enough.
People out of curiousity will log on. People will buy the coloured sugar water and discover, rediscover, whatever, Apple.
Same with the HP deal.
If this drives iPod sales, and iTunes awareness and sales, then more and more people will have apple software on their PCs, will maybe consider buying an Apple computer and even if they don't, the revenue from the iPods will help to earn Apple more good money for pouring into developing our machines and software.
And given that Apple's own advertising has been a little mixed to say the least in the last few years, this advert may well capture the zeitgeist, without remotely tarnishing the hard won "cool" factor of iPod and iTunes.
PS being from across the pond, a Super Bowl is what exactly? A beautiful ceramic piece for exotic fruit? A fast, swinging ball in cricket? A china dish for consomé? In fact I thought people bowled in baseball, not american football.
hmmmm.