Service:
8: Not sure what you mean by this one, but if you mean AT&T Customer Service, I have never really had many issues with them. A few billing issues but other than that, solid I guess.
Web:
10: Sorry. Other phones can try and claim what they want. The web surfing on the iPhone is better than any other phone on the market and probably will be for at least the near future.
Email:
6: Okay, some will say a 6 is too low, but sorry, this is from MY experiences.
First, a bit of background.
I am a Windows guy, if you will.
I am a self admitted Google and Gmail fan boy. No other email comes close in my opinion for ease of use and speed and price. I also refuse to use Outlook as anything other than like a hard backup type of thing for emergencies. NOT for every day use.
I rely exclusively on a web site and the phone for email.
Since I got my 3G I have switch from having Gmail on the phone to Mobile Me and back about 20 times because I can't decide which I want to go with. The battle basically comes down to Synced Callendars, Contacts and Push (MobileMe) versus Overall Better Web Experience and FAR superior Web Performance with the Email and Battery Life. (Push DRAINS a battery, period. I went from daily charging to every three days just by turning off PUSH and setting email to manual.)
Text:
7: The threaded texting is nice. The lack of MMS and a Landscape Keyboard are not.
Camera:
8: It is decent for a phone camera. There are some better on the market, but honestly, if someone uses this as a reason to either buy or not buy a phone, I really feel sorry for them.
Reception for phone calls:
6: I have a lot of dropped calls and call setup failures. And on a personal note, at my house, I get like 2 bars of edge, which really bums me out. When I move again, I may have to break out my phone as a requirement. (The dropped calls are not just at home though.)
App Store:
10+: Obviously, going by my ranking, the App Store is the shiz. And it is, point blank. I had a Windows Mobile HTC 8525 (A tilt without being able to tilt) and I had 2 Blackberries, and those do not even come in the same stratosphere as the iPhone when it comes to 3rd party applications, ease of install, function, fun, use, etc.
iPod:
10: I noticed little difference between the phone's iPod and my Nano to be honest. In fact, I haven't touched my Nano since July 11th, the day I got my iPhone.
So there is my review. Who am I? Just some schmo with an iPhone.
I think it all boils down to what you want in your phone.
If Emails are priority #1, then I would not get an iPhone under any circumstances. I am sure some Apple Fan Boys will boo me, and that is fine, but for Emails, iPhone still does not touch a Blackberry.
However, if basically everything else is more important to you, then the iPhone is for you for sure. Better Music, better Web Surfing, better Apps available and better overall Entertainment value.