Tim wears glasses - pretty certain they’ll have a set that allows for other eyewear.
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'realityOS' Trademark Filing Hints at Possible WWDC Announcement [Updated]
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Lol.
How is this any different than TV or modern media?
You see A video of a major event? Well you’re watching from the exact same point of view everyone else is already.
And yet, you can still form all of your own opinions.
It’s this amazing thing, it’s called the brain.
And the brain allows people, even if they’re looking at the exact same thing, to observe it differently.
I have a feeling virtual sex will be the next porn frontier that will drive VR once prices become more affordable.
I laugh at how this $3,000 cost is so easily latched onto and used as a cudgel for proclaiming AR/VR doesn't stand a chance and will be a flop. Or wouldn't be useful because people have stunted imaginations. If I remember correctly, that cost was an analyst's GUESS.
"In 2020, the gaming industry generated $155 billion in revenue, By 2025, analysts predict the industry will generate more than $260 billion in revenue."
www.investopedia.com
How the Video Game Industry Is Changing
Cloud services, AI, and user-generated content (UGC) are changing how games are accessed, played, and created.
Waiting for the "VR will fail because I don't game" comments. LOL
I’m guessing it ABSOLUTELY would for some people, no matter how Apple tries. There will be millions that, for one reason or another, not be a good fit for whatever Apple makes.
AND, as it uses cameras, the ability to link to a lead mechanic to share what the mechanic is seeing instead of the mechanic having to walk away from the job site to find them.
The original Mac was $2,495 which would be over $5000 in today’s dollars. AND, it didn’t even run VisiCalc which was one of the main reasons for businesses to buy a computer. So, a lot of those sales were to well-heeled consumers. This wouldn’t be much different.
My Apple //e was $2500 in 1984. That's about $7000 in today's dollars. No regrets.
I much prefer watching a movie at a theater except for the distraction from the noise of others in the audience. It is the only thing that kills it for me. I just don’t get why people think that it is OK to just talk and bang around in a theater when others are trying to watch a film.
First of all, I don't know anyone who seriously thinks Apple is going to be building cars. They are clearly working on automotive intelligence, primarily self-driving cars, for which the strategy is to license and co-brand with traditional car makers. I have no idea whether they will succeed, but self-driving cars IS a massive game-changer. Apple is right to have a toe in the water. Even if some other companies are the winners in self-driving tech, Apple needs to have a play in automotive intelligence. There's a great chance it's a massive market for all kinds of future innovation. Historically, personal computation has been a battle over real estate. Apple was an also-ran on the desktop, but won the pocket. It's doing pretty well in the wearables, which is a current battleground (or battlegrounds). Automobiles is a likely battleground for future personal computing.
Secondly, AR is a nascent market. The few high value early applications are all high end. There's lots of history for emerging technologies, and how to play in those markets. A perfectly viable strategy is to focus on developing the market, rather than dumping useless products on consumers. Hardly anyone wants a $500 AR system, because there aren't a critical mass of apps that are aimed at a $500 market. Whereas, design, development, scientific research, medicine, are all markets that can easily absorb $3000 product, and are all markets attuned to niche, cutting edge, or immature applications. So, introducing products in those spaces, establishing a beachhead to grow the market, and gradually moving their offerings downmarket is a perfectly sensible strategy. Now, if there was some hot consumer-level application that was just waiting to jump on a cheap headset, it would make more sense to try to buy market share; but, as you point out, there is no such application. So it makes more sense for Apple to to provide a development platform for those kinds of applications, and concurrently work on the delivery platform as a longer term goal.
This is a "PRO" model. Say if you can record 3d/VR content for developing in AR/VR. With the consumer model coming 2023. Which is what the leaks are saying pretty much.
One of the main drawbacks of VR is the lack of content. There is hardly anything on youtube. The stuff on meta is lackluster. IF they combine recording with the device it could be a major boost for VR/AR content.
Why release a consumer device 1st? Also the timing of WWDC. It kinda makes sense. And the 3000$ price also makes sense if you think of "PRO" vs consumer. Which they do with most of their products as is.
I can totally see them releasing a PRO device during wwdc and saying "Go develop!" Consumer device coming 2023! You WANT to be on the ground running with your content/apps come 2023! Here is the "PRO" device for capturing/development. That way they have an excuse for there being hardly any content, and they light a fire under devs that this is happening. Being an early adopter can make you the next Zynga. Getting a hit app could be extremely advantageous on a new platform so devs DO run with it, especially when it`s apple.
my 2cents
One of the main drawbacks of VR is the lack of content. There is hardly anything on youtube. The stuff on meta is lackluster. IF they combine recording with the device it could be a major boost for VR/AR content.
Why release a consumer device 1st? Also the timing of WWDC. It kinda makes sense. And the 3000$ price also makes sense if you think of "PRO" vs consumer. Which they do with most of their products as is.
I can totally see them releasing a PRO device during wwdc and saying "Go develop!" Consumer device coming 2023! You WANT to be on the ground running with your content/apps come 2023! Here is the "PRO" device for capturing/development. That way they have an excuse for there being hardly any content, and they light a fire under devs that this is happening. Being an early adopter can make you the next Zynga. Getting a hit app could be extremely advantageous on a new platform so devs DO run with it, especially when it`s apple.
my 2cents
I think the AR thing is going to be a niche product. I can imagine it being very useful in technical applications, training, and other jobs.
It also might be good for games, though Apple has show really bad judgement in the gamer market and has had little success except for what now amount to addictive free to play games that aren’t really that great and don’t attract early adopters
To me, AR seems a lot like 3D, which was a huge fad and THE FUTURE like 10 years ago but is mostly forgotten, now. Again, it’s cool and has fun applications. And I think AR has some more interesting professional applications too, but I don’t see it being a hit product like the iPhone
it’s more like cellular technology, which took a long, slow journey from early adopter to mass market. AR will have to integrate itself into technology everyone uses over that time
The gaming industry is huge. But Apple has not only ignored it, but botched every half-hearted attempt to court the games industry.
They do have a lot of gaming success on the iPhone, but practically by accident. And we all know the games that are most dominant on the iPhone are all manipulative casual free to play, expensive to win types of games
Basically my point is, AR isn’t what Apple is missing if they want money from the game industry. They have a huge, huge blind spot when it comes to gamers and the only overtures they’ve made to that industry have been low effort and quickly abandoned
Going physically to a concert provides everybody with a different point of view. Wearing a headset, provides everybody with the exact same point of view.
My point is, even in the smallest thing, having more point of views is important, especially in our times.
FB has been hyping Oculus for a long time now but I do not see its picking up ... No one made VR a popular product yet
All gaming is “free to play” or “pay to pay” these days as almost all of them have in-game stores for DLC or cosmetics and/or lootboxes.
“The worldwide market for augmented reality and virtual reality (AR/VR) headsets grew 92.1% year over year in 2021 with shipments reaching 11.2 million units”
As a comparison, the AR/VR market is currently roughly half the size of the Mac market. And, the Mac hung around at 10-15 million for a looong time.
No. There WERE MP3 players before the iPod. Really...
What Apple did with the iPod was shift the storage method and made a much more intuitive interface to make it easier to find your content, and load more. The wired remote wasn't actually an Apple invention either, but Apple did it better. They did it bigger (capacity). They did it as nearly a hobby. steve wanted to impress and retain Lisa. I think he had a tumultuous relationship with reality, and did want to impress her. I would think that he would have thought that it was an industry shaking device, but likely had no idea how big it would end up being.
I doubt he would shed a tear over the cancellation of the iPod having produced a somewhat miraculous recovery for Apple, and his leadership. I wonder what would have/could have happened if the iPod had failed.