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Ahead of WWDC kicking off in a little over one week, interesting trademark filing details for "realityOS," the name for Apple's upcoming AR/VR headset operating system, have been resurfaced online, offering a clue as to what Apple may have in store to share at this year's conference.

wwdc-2022-hero.jpg

The two separate trademark filings (1, 2) were resurfaced by Parker Ortolani on Twitter, who notes that while both were initially submitted on December 8, 2021, more interestingly, they're both listed with foreign filing date deadlines of June 8, 2022, just two days after Apple's main WWDC keynote. Another filing on the USPTO website lists a foreign filing date deadline of June 9, 2022.

The filings themselves are not labeled or marked as Apple trademarks, but several hints indicate the Cupertino tech giant owns them. The filings are under a company that goes by the name of "Realityo Systems LLC," and as noted by Parker, the corporate location used by this company is the same address Apple has used in past years to hold onto macOS California release names ahead of launch.

"realityOS" was accidentally referenced by Apple in App Store update logs earlier this year, confirming its existence in some capacity. rOS, short for realityOS, was first reported by Bloomberg in 2017 with the internal codename "Oak."

realityOS will first run on a high-end, niche AR/VR headset Apple is planning to announce this year or early next year, according to Bloomberg. Apple recently previewed its mixed reality headset to its board, implying that the product is nearing completion.

The headset will feature two 4K micro-OLED displays, 15 camera modules, powerful processors equivalent to the M-series chips, eye tracking capabilities, hand gesture support, spatial audio, and other features. When it launches, the headset is expected to cost somewhere around $3,000.

Rumors have been quiet on whether or not Apple plans to announce hardware at WWDC this year, but the dates of the trademark filings hint that Apple may have more to share about its vision for the future of AR/VR. For the first time since September 2019, Apple is also inviting select members of the press and has invited developers from the App Store community to attend a special event at Apple Park on June 6.

Article Link: 'realityOS' Trademark Filing Hints at Possible WWDC Announcement


Ahead of WWDC kicking off in a little over one week, interesting trademark filing details for "realityOS," the name for Apple's upcoming AR/VR headset operating system, have been resurfaced online, offering a clue as to what Apple may have in store to share at this year's conference.

wwdc-2022-hero.jpg

The two separate trademark filings (1, 2) were resurfaced by Parker Ortolani on Twitter, who notes that while both were initially submitted on December 8, 2021, more interestingly, they're both listed with foreign filing date deadlines of June 8, 2022, just two days after Apple's main WWDC keynote. Another filing on the USPTO website lists a foreign filing date deadline of June 9, 2022.

The filings themselves are not labeled or marked as Apple trademarks, but several hints indicate the Cupertino tech giant owns them. The filings are under a company that goes by the name of "Realityo Systems LLC," and as noted by Parker, the corporate location used by this company is the same address Apple has used in past years to hold onto macOS California release names ahead of launch.

"realityOS" was accidentally referenced by Apple in App Store update logs earlier this year, confirming its existence in some capacity. rOS, short for realityOS, was first reported by Bloomberg in 2017 with the internal codename "Oak."

realityOS will first run on a high-end, niche AR/VR headset Apple is planning to announce this year or early next year, according to Bloomberg. Apple recently previewed its mixed reality headset to its board, implying that the product is nearing completion.

The headset will feature two 4K micro-OLED displays, 15 camera modules, powerful processors equivalent to the M-series chips, eye tracking capabilities, hand gesture support, spatial audio, and other features. When it launches, the headset is expected to cost somewhere around $3,000.

Rumors have been quiet on whether or not Apple plans to announce hardware at WWDC this year, but the dates of the trademark filings hint that Apple may have more to share about its vision for the future of AR/VR. For the first time since September 2019, Apple is also inviting select members of the press and has invited developers from the App Store community to attend a special event at Apple Park on June 6.

Article Link: 'realityOS' Trademark Filing Hints at Possible WWDC Announcement
OH—- another Apple Reality Headet update! Without evn scrolling down I can tell you there will be nay sayers and people who reject the entire Mixed reality concept. There are many Apple product users who are anti-technology. New products that they cannot easily grasp are a threat. Then, there is the Marxist anti-modernity crowd that resent the $3K suggested price point. Thankfully Apple is not making yet another sub $1000 Everyman device like many other developers. I look forward to this release at the highest possible price.
 
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No. There WERE MP3 players before the iPod. Really...
I didnt say that MP3 players didn't exist before the iPod; just that they didn't gain mass appeal like the iPod did. Apple even discussed the existing MP3 player landscape when launching the iPod. All of the negatives SJ mentioned were perfect examples of why the public didn't embrace them like they did the iPod.

But yeah, if the iPod wasn't a huge success would Apple have the capital it needed to do the iPhone the way they wanted? Would Apple have been perceived by AT&T as a big enough player to agree to to build the back end for things like Visual Voicemail and not try to control it like they did with every other phone they sold. What would Apple be like if the iPod failed, or was only mildly successful, but the iPhone succeeded?
 
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I didnt say that MP3 players didn't exist before the iPod; just that they didn't gain mass appeal like the iPod did. Apple even discussed the existing MP3 player landscape when launching the iPod. All of the negatives SJ mentioned were perfect examples of why the public didn't embrace them like they did the iPod.

But yeah, if the iPod wasn't a huge success would Apple have the capital it needed to do the iPhone the way they wanted? Would Apple have been perceived by AT&T as a big enough player to agree to to build the back end for things like Visual Voicemail and not try to control it like they did with every other phone they sold. What would Apple be like if the iPod failed, or was only mildly successful, but the iPhone succeeded?

AT&T controlled enough of the features as they could. Their Family Plan provided 'visual voicemail' for the 'parent' account only. What a disaster for users like my mom. I kept telling her how to check her voicemail, and come to find out AT&T hobbled it. Deliberately making it a total embarrassing mess on a device that was/is capable of handling it so much better. After finding out about that glaring gaff, I supported her having her own phone contract. Good grief, AT&T, what a cruel and stupid decision.
 
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AT&T controlled enough of the features as they could. Their Family Plan provided 'visual voicemail' for the 'parent' account only. What a disaster for users like my mom. I kept telling her how to check her voicemail, and come to find out AT&T hobbled it. Deliberately making it a total embarrassing mess on a device that was/is capable of handling it so much better. After finding out about that glaring gaff, I supported her having her own phone contract. Good grief, AT&T, what a cruel and stupid decision.
We had VVM on our shared family plan and our friends had VVM on their single plans. I don't remember anyone I knew having that kind of issue.
 
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Would Apple have been perceived by AT&T as a big enough player to agree to to build the back end for things like Visual Voicemail and not try to control it like they did with every other phone they sold.
I think it’s important and interesting to understand that it was Cingular that signed the deal with Apple. Between that agreement and the release of the iPhone, they bought AT&T Wireless and rebranded themselves AT&T. So, AT&T Wireless is likely one of the operators that said no (they were struggling at the time) while Cingular was signing on the dotted line.
 
I think it’s important and interesting to understand that it was Cingular that signed the deal with Apple. Between that agreement and the release of the iPhone, they bought AT&T Wireless and rebranded themselves AT&T. So, AT&T Wireless is likely one of the operators that said no (they were struggling at the time) while Cingular was signing on the dotted line.
I forgot that Cingular bought AT&T right before the launch, but I meant whoever signed the deal with Apple.
 
I forgot that Cingular bought AT&T right before the launch, but I meant whoever signed the deal with Apple.
Right. It’s just that, as there had recently been a bidding battle, it makes more sense that Cingular might actually have actively been looking for a way to set them apart from Verizon. So, the deal might have been more “right deal right time” regardless of what they actually thought about Apple’s growth potential. Who knows, without Cingular’s hunger we may not have gotten the iPhone!
 
“The worldwide market for augmented reality and virtual reality (AR/VR) headsets grew 92.1% year over year in 2021 with shipments reaching 11.2 million units”

As a comparison, the AR/VR market is currently roughly half the size of the Mac market. And, the Mac hung around at 10-15 million for a looong time.

those are selling on hype, we have yet to see it taking place as a permanent product in the household. The Wii sold like 100 million units, but where is motion controls now?

I saw clips of the meta verse and its complete joke
 
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those are selling on hype, we have yet to see it taking place as a permanent product in the household. The Wii sold like 100 million units, but where is motion controls now?
So, even if one assumes it’s all ON HYPE, AR/VR is STILL selling half of what the Mac is selling just from hype. If hype trends continue, hype will soon eclipse Mac sales.

The NES sold 60 million, fewer than the Wii, and where are cross shaped joypads?
 
@Unregistered 4U

indeed , I buy a ton of games on GOG and have games on Steam no pay to play and those with DLC are expansion packs. Yes a lot of games are pay to play and has DLC but not all of them.
There are games on iOS with no pay to play as well, some of which you’d also find on Steam. The fact is, if you look at the top money makers on iOS and PC, you’ll find similarities in the way they’re structured to MAKE that money.
 
@PinkyMacGodess

To be clear, I'm not doubting you had the issue, I just don't recall hearing anyone having that issue.

I even went into the local AT&T store and was told, to my face, that her phone 'didn't qualify for 'visual voicemail' because it was not the 'parent' account phone on the account'. I was completely surprised and shocked that they would deny that feature to 'child' accounts on the Family Plan. I can't believe that we were the only ones that encountered that 'problem'. Mom just stopped trying to review her voice mail and had people text her instead. At least that worked.

Visual Voicemail never worked, and she had the same version of iPhone I had. The whole thing seemed punitive, and capricious. I've never not had that feature since my early career with the iPhone. Why would an AT&T owned store employee tell me that it was 'not supported' when it was, and not help set it up? I don't doubt that people didn't have this issue, but then why did we. We had to try to tell an 80 year old woman how to maneuver an antiquated voicemail system. She could barely remember her own passwords. It was cruel... So glad to be done with AT&T.
 
I even went into the local AT&T store and was told, to my face, that her phone 'didn't qualify for 'visual voicemail' because it was not the 'parent' account phone on the account'. I was completely surprised and shocked that they would deny that feature to 'child' accounts on the Family Plan. I can't believe that we were the only ones that encountered that 'problem'. Mom just stopped trying to review her voice mail and had people text her instead. At least that worked.

Visual Voicemail never worked, and she had the same version of iPhone I had. The whole thing seemed punitive, and capricious. I've never not had that feature since my early career with the iPhone. Why would an AT&T owned store employee tell me that it was 'not supported' when it was, and not help set it up? I don't doubt that people didn't have this issue, but then why did we. We had to try to tell an 80 year old woman how to maneuver an antiquated voicemail system. She could barely remember her own passwords. It was cruel... So glad to be done with AT&T.
That's weird, I remember ATT just telling people to let Apple answer their tech questions so despite their public statements they may have grudgingly decided that since Apple was cutting them out of the loop for many features Apple gets to handle technical questions. Maybe they were mad because Apple made them offer unlimited data on iPhones. All carriers were really horrible greedy things back then; now they still are horrible, but a little less so. ?

We had a parent and child 2G iPhone, assuming I'm interpreting your use of those terms correctly, on a family shared plan and both had VVM.

Still, opening the iPhone to other carriers has been good.
 
That's weird, I remember ATT just telling people to let Apple answer their tech questions so despite their public statements they may have grudgingly decided that since Apple was cutting them out of the loop for many features Apple gets to handle technical questions. Maybe they were mad because Apple made them offer unlimited data on iPhones. All carriers were really horrible greedy things back then; now they still are horrible, but a little less so. ?

We had a parent and child 2G iPhone, assuming I'm interpreting your use of those terms correctly, on a family shared plan and both had VVM.

Still, opening the iPhone to other carriers has been good.

She died three years ago, so this isn't 'past history'. I was floored that it could be a 'feature' of being on a Family Plan. I remember sitting playing her voicemail for her on speaker and her being stressed over the whole situation. I didn't join in 'The Plan' because I would have hated dealing with the antiquated mess that was voicemail in those dark ages. AT&T made a lot more money off of us by me not dumping my stand alone plan. We also had a grandfathered plan and I wonder if that was punishment for not dumping that plan earlier. It was just bizarre... It's one of the features of the iPhone and iOS, and AT&T is blocking it? Wow... (Although BiP, Verizon blocked features of some of the phones I owned. It seemed stupid and capricious, but carriers ruled and decided mundane things like whether you could update your phone, and yes, what features you could use. I remember not being able to update my Windows Phone because the big V hadn't okayed that update yet:oops::rolleyes:)
 
She died three years ago, so this isn't 'past history'. I was floored that it could be a 'feature' of being on a Family Plan. I remember sitting playing her voicemail for her on speaker and her being stressed over the whole situation. I didn't join in 'The Plan' because I would have hated dealing with the antiquated mess that was voicemail in those dark ages. AT&T made a lot more money off of us by me not dumping my stand alone plan. We also had a grandfathered plan and I wonder if that was punishment for not dumping that plan earlier. It was just bizarre... It's one of the features of the iPhone and iOS, and AT&T is blocking it? Wow... (Although BiP, Verizon blocked features of some of the phones I owned. It seemed stupid and capricious, but carriers ruled and decided mundane things like whether you could update your phone, and yes, what features you could use. I remember not being able to update my Windows Phone because the big V hadn't okayed that update yet:oops::rolleyes:)
Crazy... Im just glad that what ever combination of luck and plans we had didn't cause such issues.
 
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Crazy... Im just glad that what ever combination of luck and plans we had didn't cause such issues.

Me too. Ridiculous, stressing, and seems even more strange... AT&T denied International Plan add-ons for a trip earlier this year, and that was the last straw. We'd had too many problems with AT&T Wireless and were glad to obey their edict and dump our grandfathered plan. We just went form one overhanded carrier to another though, but that's cell phone coverage in America. A sad state of affairs, but common worldwide.
 
Where are we getting the $3k price tag? The product isn’t even out on sale, yet I see this figure being thrown around like it’s a done deal.

My guess is that AR glasses will be priced somewhat similarly to the Apple Watch as an optional accessory to the iphone. The VR headset will likely cost a little more (probably over $1k).
Not sure, picking up what others have been putting down.
 
Well it doesn’t in US$ so this would be more like 6k AU

And then what? A high specked iPad Pro here is over $3k,..I just priced up the high end Dell laptop and it's over $4k. I'm so tired of Americans thinking that the only base for consumers is their own country. There is a world outside America and 3k.is prob the norm for high end tech.
 
And then what? A high specked iPad Pro here is over $3k,..I just priced up the high end Dell laptop and it's over $4k. I'm so tired of Americans thinking that the only base for consumers is their own country. There is a world outside America and 3k.is prob the norm for high end tech.
I am actually from Mexico where a Nintendo Switch costs more than in the US yet many people make less than 500$ a month ? I hear everything is much more expensive in Australia but u also earn more money plus importing everything to an „island“ is usually not cheap either
 
So, even if one assumes it’s all ON HYPE, AR/VR is STILL selling half of what the Mac is selling just from hype. If hype trends continue, hype will soon eclipse Mac sales.

The NES sold 60 million, fewer than the Wii, and where are cross shaped joypads?

even if it sells more than mac, it will only for a short period of time based on hype then dies off. There was a lot of trends in history like that.

Will VR be here to stay or not, only the future will tell but no one has done it yet.
 
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