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Am I missing something here? Why is everyone commenting on how tiny the phone is...when it is the same height and thicker than the iPhone 5.

Did you guys not skip through the video for the actual size comparison?

Anyways, I don't mind how it looks, and if it could be made lighter than the iPhone 5 that would be nice. As long as it has the same display and LTE as well...I am just wondering how it will be differentiated from the next iPhone, other than the plastic body.
 
Chances are it won't bend either!

And overall manufacturing quality out the gate should be a million times better than the iPhone 5 launch.

No scuff gate stupidity for sure. The amount of attention to detail needed for defect free manufacturing of the iPhone 5 is not practical for a mass produced phone cell phone IMHO
 
Not sure why people post if they don't watch the entire video. Buttons haven't been cut out on this shell. He compared it to the 5 and it appears if legit this will have a 4" screen (presumably retina).

I actually like the plastic shell since I'm a naked iPhone user. I never put cases on my phones, except the 5. I am now back to using a 4 and love not having to put a case on it to keep from pretty much destroying the appearance of the device after a month.

Looking forward to this fall.
 
I really like the iphone 5 design....but it's just not practical unless you put it in a case - too easy to scratch and dent - which really defeats the object of a good design. Whilst plastic seems a back step, it's going to really depend on the type of plastic and the trade off of durability vs no need for a case.

I'm wondering if it will be retina though.
 
Try thinking "iPhone Nano": it's a phone, and not much else.

Those who have tablets still need phones, but don't need a full duplication of capability plus a full data plan. I carry an iPad everywhere; carrying two (one crammed into a 4" screen space, otherwise equal capability) is overkill but I still need the phone.
Some people need "just a phone", but the available dumbphones are just downright stupid (inch thick, insane menu layout, overall obnoxious); would that :apple: apply their design principles to that large market.

The iPod Nano's value is being a music player and not much else. The :apple: design philosophy makes it a joy to use, and a nice extension of the ecosystem. It does a core task, includes maybe a few simple "apps" (radio, photos, pedometer), interfaces nicely with the iTunes world, and otherwise doesn't burden you with any more bulk or cost.
An iPhone Nano would have similar value, being "just a phone" that fits well into the :apple: ecosystem. And we'd be able to get phones back to being phones, and being small enough to fit comfortably in a pocket.
 
Am I missing something here? Why is everyone commenting on how tiny the phone is...when it is the same height and thicker than the iPhone 5.
People are just commenting on their 1st impression of the picture.

For example, here is Andre the Giant holding a standard 12 oz beer can...

andre-holding-beer-can.jpg
 
4" is a tad cramped for people who already use premium smartphones.

This phone is to be cheap and sell to people who don't already buy smartphones. Smaller than 3.5" is fine for a lot of people. My mom's phone has a screen much smaller than 3.5". She's not alone the only one.

I would agree with that, but only if the person buying isn't looking to do anything other than make calls, text, and maybe check an email or two.

Other than that a feature phone would be a better option. All of the reports i read suggest Apple is going after developing markets with the lower cost phone, and those markets may still want to use the smartphone as the primary computer, as opposed to something they'd use to phone home.
 
I think it looks great. What I'm dying to know is, what will power this thing? I'm hoping A6... the A5 is great, but it's going to be getting old pretty soon. Especially with the taxing elements of iOS 7. I personally don't think Apple would need to worry about it cannibalizing the iPhone 5 sales.
 
if price is right a more durable/cheaper (even smaller), the cheaper iphone will be good for kids and people that really dont care about all the extra features that an iphone can do.
 
I don't see how moving the price point from $600 USD to $450 USD is going to make much of a difference in affordability. The better explanation is simply getting rid of the older connector across the line and having a less fussy to build product.
 
Totally makes sense to me:

apple could go on selling 3 different iphones by keeping the iphone 5 in the lineup and there will be no further fragmentizing of the OS.

I'm not a Developer but I could guess, that so many people on 3.5" screens keep them from really using the more real estate of the 4" screen for new features. One has to keep in mind, that every move towards the 4" screen has to be compensated for the 3.5" app in some way. To stop selling the older devices will speed things up.

EDIT: On top of that they stop selling the 30 Dock connector, speeding up the whole MFI market to the Lightening.
 
yeah, okay, alright already, I get it.. cheap plastic phone for those that are interested in that sort of thing..

How about some news on the 5S ?.. I want the regular iPhone replacement, not a poor man's copy.
 
It will be smaller than the iPhone 5 because you won't have to put a protective case around it, being cheaper and bouncier (plastic).

Also, nice to see Tim Cook "doubled down" on secrecy.
 
I don't see how moving the price point from $600 USD to $450 USD is going to make much of a difference in affordability. The better explanation is simply getting rid of the older connector across the line and having a less fussy to build product.

Conceivably there could be a "premium" version that sells for $450 unsubsidized and effectively replaces the iPhone 4 and 4S in developed markets, and a lower priced version in the $300 range primarily intended for emerging markets. They could sell a version that lacks LTE, for instance, to push the price down.
 
How does Apple not have better control over their stuff? Seems like since the iphone 4 we've seen casings from every model before launch since!
 
Conceivably there could be a "premium" version that sells for $450 unsubsidized and effectively replaces the iPhone 4 and 4S in developed markets, and a lower priced version in the $300 range primarily intended for emerging markets. They could sell a version that lacks LTE, for instance, to push the price down.

That's actually really smart, never thought of them selling it with different antenna chips. 3G maybe for India, China, Brazil. LTE for Europe, N. America.
 
lol people complain about plastic when they dress their diamond glass iphones with tracksuit covers, i honestly like more this design than the current 5
 
Looks nice. I can see the target market of teenagers and twenty-somethings going for this. Still think they need a larger screen size option though. Hopefully that will come next year.
 
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