Apple doesnt charge a higher price than any other phone maker. A samsung GS3 costs the same.
In Europe the (unlocked) iPhone 5 is around $1083 from Apple whilst the Samsmug Galaxy III is between $773 and $900 from Amazon in the same country; that's between $310 to just $183 more expensive for the iPhone5, all prices including applicable local sales taxes.
I still bought the iPhone5, white - so as not to notice the scratches, rather than other phonual options.
Apple sometimes DOES charge a higher price than other phone makers! (in a free market - unlocked - situation)
Hey OP, I'd love an update if/when you call (or if you decide not to) and how it all ended up.
I'm just curious now.