Compared to what? Have you looked at the other smart watches on the market? Android wear, Moto, LG, all those smart watches appeared substantially thicker and heavier compared to the Apple Watch. Even unrelated, men’s mechanical watches tend to be thicker and heavy, as that tends to be a trend with some more recognizable brands.
Doubtful, as long as Jony Ive is in charge of being the Chief design Officer, he commented himself that a round smart Watch in terms of functions, a circle doesn’t make any sense.
https://www.digitaltrends.com/wearables/jony-ive-new-yorker-profile-apple-watch/amp/
Sorry for lack of context on my end, I am not coming from a smart watch, in fact I'm not committed to it at all but would enjoy the utility of messages and email notifications from my wrist, along with natural fitness tracking.
I wear watches for aesthetics, and prefer slim watches. Thick watches like Diesel are probably much bigger than the apple watch, but my current style for is more aligned with watches like Skagen, and Junker. These watches are slim, and imo aesthetically pleasing. Comparing that watch to the Apple watch it's just not thin enough to remain aesthetically appealing like a normal watch.
I completely get that a smart watch is not a regular mechanical watch, but that is what's preventing me from using this day to day (also just not a fan of the rounded square design in general, although that could be forgiven). If I'm going to wear it daily, I'm typically going to need to love the design. I may buy if I like the bezel reduction enough to find good utility in it going forward. We'll see after the redesign.
That comment from Jony Ive was from 2015 before the original watch was released (and lots of design heads say this just before new product launches). The market has changed a bit, and if it's do-able, I'm sure cook has thought of it as a possibility to expand to a larger customer base, as he's done with their other products.
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Tim will tell*