I was thinking of some examples myself, and was curious to know other references (the more obscure, the better) made to Apple anywhere in pop culture. Please list only one quote, or story so we can hear from as many people as possible. My contribution is from an episode of the Simpsons. Homer: The greatest music festival was the US Festival. Guy in Record Store: The what festival? Homer: The US festival. It was sponsored by that guy from Apple computers. Guy in Record Store: What computers? Hehe. As a footnote, this episode came out at about the nadir of Apple's success (1997 or so).