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I'd somewhat agree, although I don't think anyone genuinely argues that Steve was oblivious to profit. If he ever was, I'm pretty sure that the experience at NeXT would have hammered home the fact that the best product in the world is pointless if you don't make money.

I think the argument is that profit maximisation wasn't Steve's primary concern or even objective and that the best way to make money was to not only have a product that people want, but a product that would blow them away. Product design and lineup driven by vision, not spreadsheet.

Anyway, I'm not saying all of that is entirely accurate. There's a lot of esoteric folklore when it comes to Steve, particularly on websites full of Apple enthusiasts, but im sure there's an element of truth in there.



I do think Apple Silicon is a good example for how Apple is both innovative and somewhat without vision.

Apple produced these amazing chips that are incredibly fast, power efficient and run circles around most of the competition. I have an M1 MBA and it's a great product. Quiet. Lasts forever. It's obvious how the M chips allow people to do all kinds of stuff quicker, more efficient etc etc

And then they stick it in an iPad and ... nothing. 17 variations of basically the same product at 62 different price point. The iPad has so much potential and I'm convinced it's being held back because it might cannibalise MacBook sales. Overall, I'm not sure Apple has a clear vision what the iPad is for and it shows.
Regarding Apple and the iPad, their strange expansion of the line doesn’t make sense, but that’s not an innovation issue, imho. The same thing is true with the M1 and now M2 in the iPad Pro, of which I’m writing this post on my 12.9” M1 iPad Pro - and have been a huge proponent of since the 2018 model which replaced my 15” MBP as a daily driver.

If I had to guess, I would bet that the iPad hardware expansion has in large part been driven by business and gov’t purchases (in larger volumes) of certain models that then make it easier to also sell similar versions to retail consumers. I don’t have insight on this idea, but it’s what I would do as a product manufacturer (which I am).
 
I can never forgive Steve. Not because I didn't like what he did with Apple, but because how he left it with Tim and not Jony.

Tim runs Apple like Steve Ballmer used to run Microsoft.. we all know how it ends.
Jony didn’t want to run Apple and by the time Steve knew he only had months left, he was well aware that Jony already had one leg out the door. Tim was the only option more or less as far as Steve was concerned. Apple did really well financially under Tim and as for the rest…time will tell.
 
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I wonder, what and how things would be different if Steve was still among us. Still making dents in the universe?
He got the right people together to get the better out of technology. So few people are capable of doing that.

He was a visionary and a perfectionist. The latter gave him a bad name, even though that perfection was essential to pushing the industry on what was acceptable, and he made up for it as someone who could look at underdeveloped technologies and envision how taking them to the finish line could create something unique that he anticipated would be where technology was going, long before it got there.

I think he would've been proud of the Apple Watch, AirPods and Apple Music. He would've lost it on Apple executives over blowing the head start Siri had as the first mainstream personal voice assistant and I think we would've been onto the next big thing (AR) far earlier than we might have been by now.
 
Apple CEO Tim Cook often says that Jobs' DNA, including his taste, thinking, dedication to hard work, and lust for innovation will always be "the foundation of Apple."
Total hogwash! There was a man who, more than anyone else at Apple, had Jobs's "taste, thinking, dedication to hard work, and lust for innovation" and Tim Cook fired him. That man was Scott Forstall.

Cook is a mediocre MBA suit who cares far more about excessive profits than Jobs's "taste, thinking, dedication to hard work, and lust for innovation". If Cook truly wanted such traits to be "the foundation of Apple", then he wouldn't have fired Forstall.
 
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Remember the story when he threw the iPod into the aquarium and said “see the bubbles coming out? There is air inside, which means there is space” when someone told him “we cannot make it any smaller”.

I am wondering what he would say today if someone told him “there is no way we can eliminate the notch”
The notch would never have happened under Jobs.
 
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During the 2007–2008 financial crisis I had the opportunity to buy 4,000 $AAPL shares for $78.20.

If I did so I'd have >$16.7 million with a >$100k annual dividend.

If I sold that all during its 52W high I'd have sold it for >$20 million.

That's fire money there. That's a pre-tax more than $33.4k/month for the next half century.

Keep to an annual per person base physiological needs lifestyle of $33.4k then you'll be awesome.
Hey, if it makes you feel any better, I read a MacWeek article in July 1997 which discussed Apple’s financial woes at the time, but pointed out that the stock price had dropped so much (around $14, if I recall) that they said the cash Apple had on hand was enough to purchase all outstanding stock. I cannot say if the article was correct, but I mentioned it to my boss who was always saying he needed somewhere to invest his cash, and told him it seemed like a good investment since it seemed undervalued if there was more cash in the vault than the total of the stock. A few days later he came in my office saying Microsoft had invested and the stock had shot up to $40, and asking if it was still a good investment. I said I had no idea, I just knew the article made it sound like it had been undervalued.

Turns out it was still a good investment, since each one of those shares would be 112 shares now, after the series of splits in the last 25 years of 2x, 2x, 7x, and 4x. At the time I was young and didn’t have much cash available, but if I’d taken my own advice, each share I could have bought for $14 (or even $40) would be worth $16,431.52 today (the current price of 112 shares, assuming I did the math correctly.) Not that I think about it enough to make a forum post a quarter century later! :rolleyes:
 
In his absence Apple has now become a company run by accountants rather than visionaries. They make great products but nothing groundbreaking like Steve used to. You can see there is definitely innovation in the current Apple (look at how Apple came up with FaceID and dynamic island) but its very restrained as if the company is not willing to take risks to redefine the industry.

The Samsung Galaxy Fold and Flip are groundbreaking innovations but Apple still is being very restrained about foldablez
 
That smile when he was revealing products. That is true excitement. The excitement of being proud what he has done and the anxiousness of seeing everyone else’s reaction.

Happy birthday, Steve
Because he genuinely wanted to innovate, risks be damned. Tim Cook would never have released an iphone without a stylus back in 2007
 
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Fact: Steve Jobs was not a genius. He merely surrounded himself with the best people possible who could put up with him.


You can't deny he had an incredible sense of what made a great product. Apple much poorer for his absence. RIP

People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully
 
I remember the days of Steve's keynotes, it was like waiting for opening day of a movie. I would grab lunch, shut off my phone and watch the entire thing from start to finish live. Now, when there is a release, I barely remember it until later in the day and will either scrub through the video or just read the highlights.

Now, 3/4 of Apple "events" are checkbox lists and quota filler: making sure they've signalled every virtue and included every possible combination of skinny teenage hipster model available in their adverts.

Then, for about five minutes someone walks on and vaguely discusses the main product in vapid, self congratulatory fashion before finishing with,

"we think you'll love it."

/rant

I'm detecting a touch of jade in my recent commentary....
 
I’m 60yo now and 56 looks young in the rear view mirror. To think of someone passing at age 56 - seems like a terrible tragedy especially when they had so much effect upon history.
 
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In his absence Apple has now become a company run by accountants rather than visionaries. They make great products but nothing groundbreaking like Steve used to. You can see there is definitely innovation in the current Apple (look at how Apple came up with FaceID and dynamic island) but its very restrained as if the company is not willing to take risks to redefine the industry.

The Samsung Galaxy Fold and Flip are groundbreaking innovations but Apple still is being very restrained about foldablez
It makes sense for Samsung to be pushing that technology since they manufacture the actual foldable screens. I don’t recall Apple ever really pushing the bleeding edge for any technology when they didn’t control the asset, be it software or hardware, or at least a unique combination of the two. If they can come up with a unique (patentable) use of a foldable screen, I could see them pushing it, otherwise I expect they will wait until either Samsung proves there is a demand, or the raw screen price difference decreases enough to make the additional cost acceptable to the average buyer.
 
Because he genuinely wanted to innovate, risks be damned. Tim Cook would never have released an iphone without a stylus back in 2007
I get that you are saying Tim isn’t the visionary that Steve was, but he was one of the most senior executives at Apple in 2007, so technically he did release the iPhone without a stylus back in 2007. I feel bad for the guy, since he is stuck following one of the most influential people in history. Considering the number of companies over time that have had fairly rapid declines after founders have left, I think he has actually done a pretty good jobs filling those extremely large shoes. I can’t think of anyone else that I would expect to do a better job and I have to think Steve would be disappointed that his own fans constantly criticize the guy that he hand picked as his successor. I guess that is another risk Steve took, but I think he did okay with his choice.
 
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Whoa...so much Tim Cook hate here.

While Meta, Salesforce, Google, Microsoft, Amazon, Dell, IBM, PayPal, SAP, Zoom, etc. have been engaging in massive layoffs due to the economy slump, thanks to TC's foresight and business/management acumen, Apple has not had to engage in that.

I remember past MR stories about Apple taking a more cautious approach to hiring over the last two years. And all of the resulting inane juvenile comments of the form, "Gee, I guess that means Apple was previously hiring carelessly before."

Cook's doing an outstanding job developing, manufacturing, and selling tech products millions of people, many repeat, want to purchase, year after year after year, while being responsible for Apple's 165,000 employees.

Cook deserves a ton of credit for Apple's success under trying economic times managing the company while giving its customers outstanding products.
 
1997 Steve Jobs return to Apple
1998 Release of the first iMac

What an incredible manager! 😲
You think Steve didn't just hijack the latest mac in development and relabel it in his desired image..?
 
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